View Full Version : Whom does Hasbro define as KIDS???

08-20-2001, 08:25 PM
I haven't seen a kid looking at Star Wars toys since E1 came out. There are no kids every morning at Wal-Mart waiting to buy full cases of POTJ figures. There aren't kids running to Target during thier lunch hour checking for B-Wings. In all sincerity, am I missing something? Do other collectors see children hunting for Star Wars toys that I'm missing? What age group does Hasbro target for this line? I think the line is being driven by 1st...Scalpers, and 2nd Collecters who are older than, let's say, 16?

Your thoughts.....

08-20-2001, 08:46 PM
You know it's bad when little kids give you funny looks when you're buying Star Wars figures. I agree I've yet to see a kid buy a POTJ figure.

Although I have seen many instances of kids dragging their parents into the Ep1 clearance aisle, within the last two weeks even!:eek:

08-20-2001, 11:46 PM
I am 16 and I go out looking for 'em all the time, just ask my parents. My brother is 14 and he does the same, not as much, but he does. I have seen youngens looking for some too. So watch it!:D

08-21-2001, 12:00 AM
I think my definition of the word "kid" needs some clarification. I define a kid as someone 12 or under, and a teen as 13 and over, thus PloKoon2385 you and your brother would fall into my teen catagory. Now don't you feel special?

08-21-2001, 12:03 AM
I do, I feel all warm and cozy inside. All mushy. Garsh......you make me blush Bigbarada.......but Plo Koon is STILL not the clumsy one, Barada is! hahahaha

08-21-2001, 12:06 AM
**sigh** Kids...

08-21-2001, 12:08 AM
NO you just said......I fell into your TEEN category! Even worse........mwah haha

08-21-2001, 02:22 AM
Kids are the group of collectors who open their figures and play with them. As I understand it, the general feeling at Hasbro is they also don't really care too much about what they get so long as they recognize the character, and tend to be boys, ages 6 to 12.

I've seen plenty of boys in that age group looking for Star Wars figures, but rarely ever finding anything but a handful of pegwarmers if they're lucky. But they are still looking, just not finding.

08-21-2001, 05:22 AM

You've hit the nail on the head! My son is 12 and we spend many frustrating hours searching for figures coming up empty or staring at peg warmers. Well said!

08-21-2001, 06:21 AM
....I'm 17 and I play with my figures.....what?!? Oh come on! None of you can tell me you've never taken Qui-Gon Ginn and Darth Maul and done the "Vmmmm" "Crash!" sounds of the lightsabers! :D

*sighs* I just have an active imagination thats all. :p

08-21-2001, 07:39 AM
I would say Hasbro thinks of kids as 12 and under. I am 20 and still think of myself as a kid though, whatever I guess.

El Chuxter
08-21-2001, 10:43 AM
Last night at Target, there was a man and his son looking at Star Wars figures. The kid was maybe ten (I'm a poor judge of kids' ages) and desperately trying to convince his dad to buy a K-3PO he had in his hand. The snippet of conversation I heard was something like this:

"Son, you're not getting this."

"But DAAAAAAAAAAD! I want it."

"I've never even heard of this guy."

"He's on Hoth!"


"You know, in the second one, where they're in the snow and the snow stormtroopers are fighting them. He's C-3PO's and R2-D2's friend! Please, dad, I really want him!"

I didn't stick around, but I hope the kid got his K-3PO.

08-21-2001, 10:50 AM
I am a 34 year old kid and I love it!!! I will continue collecting these figures and playing with them until I am no longer able to do so!

So there!

08-21-2001, 11:26 AM
This happened to me about two years ago. I was checking out Wal Mart after work for new SW and GI Joes, my other passion. There was another guy in the aisle at the same time and he saw me inspecting a Joe.

He asked me, 'You collect Joes?"

I said yes. And he said, 'Stay right there,' and left. While I stood there wondering what the heck was going on, the guy returned with his wife/girlfriend/significant other and said 'See there are other men who collect Joes!'

Like a couple of the other guys said, the number of kids 12 and under collecting SW has greatly diminished in the last 18 months. Really since Christmas '99 the kids have stayed away from SW.

08-21-2001, 12:39 PM
You mean there are people out there who buy Star Wars toys and don't play with them? What's the point of that?

08-21-2001, 01:21 PM
I agree, they are TOYS. Intended to be played with! Not to be kept on a wall in their prisons. Have any of you seen Toy Story 2? Keeping Stinky Pete in that package of his ruined him! I agree that people should play with their TOYS! I don't care if they are collectibles or not, I very rarely keep them in their package. I even have funerals when one of them breaks or when I customize them and rip off their arms and heads.......:rolleyes: Anyways........I am 16 and play with them all the time and will continue to for a long time. No matter what my parents say.

08-21-2001, 01:27 PM
The definition of a "kid" has been well represented here, about 6-12 years of age. I started collecting at the ripe old age of 12 with the Early Bird set. Granted I was a teen as the saga and the subsequent toys progressed, but I believe that the story of K-3PO mentioned in this forum reflects a reality that Hasbro has been slow to recognize. "Kids" (at least not all of them) are not so enamoured with the core characters that they seek them to the exclusion of the obscure ones. Not every kid wants every figure, but to assume that kids are not facinated by the aliens and droids is a foolish notion.
But the whole issue of Hasbro and kids seems to be going by the way side. Things like the Fan's Choice Poll, the better part of the upcoming Deluxe figure line, and characters like Jek Porkins, Ketwol, and the upcoming Shmi Skywalker illustrate that Hasbro has done an about face from their years-long approach of "Kids make up the primary market for Star Wars toys and therefore drive the decision making process in regard to character selection".
So it really matters little what criterion Hasbro uses when defining a "kid", what matters now is how they perceive a "collector".

08-21-2001, 02:02 PM
"The difference between the kids and the adults is the price of their toys".

I am 27 and i love all my figures, but these days seems that our toys are getting more expensive...lets hope we can still afford our favorite toys in future times.

As always............L

08-21-2001, 08:28 PM
I also love my Action Fleets! Man I play with those suckers for hours on end...plus all the little stormtroopers and people! YAY!

Sidiously Darth
08-21-2001, 08:57 PM
I understand why I don't normally see kids buying SW figs. I work 3pm-Midnight. I do most of my SW shopping at WM. Guess what, there aren't a lot of kids out buying SW around 1am. Can you dig it!?:p

08-21-2001, 09:04 PM
Two things:

Firstly I'm 33 and I play with my figures all the time and usually while reading these forums. Ellors Madak is keeping me company right now and last night he had a fight with Ketwol right here in front of the monitor...
I used to feel silly playing with figures and tried to be a serious minded collector and keep them all mint and display them orderly like on the shelves. Then I thought to myself after looking at a million battle droids lined up like dominoes, THEY'RE TOYS DAMN YOU! and I ripped open all mt unopened figures and knocked all the displays over and messed everything up and had a brilliant battle with them all. So now I collect to play and make little scenes and always carry a figure round the house with me whatever I'm doing.

Secondly. My Nephew is ten. He virtually cries with a jealous rage when he comes to my house and makes a bee line for my room to stare at my near complete collection. he has a few episode one pegwarmer type figures at home and would love to find some of the cooler figures at a pocket money price. He's never even seen Commtech Leia or Captain Piett or any POTJ figures. Apart from the figures he sees at my house he hasn't seen anything since the second wave of episode one. I wish I could afford to support his habit as well as mine but my fix comes first.
Point is, where are the figures for the kids? Where's the cool stuff the kids are gonna dig? Don't Hasbro think that kids might want a Gungan army too? Kids never get a chance to go looking for stuff like us adults do. Kids lives are regimented by adults. They don't have the option of checking the stores daily. Point should be that no-one should have to check a store daily. Hasbro should send completely mixed cases to stores like Kenner did. I was able to pick up my vintage Greedo while I picked up a brand new B-wing pilot back then. All the cases were packed in such a way as to allow folk to catch up. This business of packing four of a character with four of another and then two each of another - that just plain sucks. throwing out the odd case of repacked stuff is no good unless the retailers know these cases exist. Hasbro aren't really doing a very good job of advertising their brand if so many stores refuse to stock the stuff still. I think it's time Hasbro slowed down the turnover of figures and made sure the cases were even more mixed to allow the kids a fair chance to find the damn figures.

08-22-2001, 12:34 AM
Ya know its kinda funny I was thinking this exact same thing like two days ago. I myself am 27, and I can say I love this!! this is my hobby its no worse (in my opinion) than people collecting stamps or coins. Most of the collectors that I come across are my age or much older, and the main reasons for collecting are nostalga. I love the vintage figures because they are nostalgic, I can remember almost were I got every figure from as a kid, and getting an old carded vintage figure takes me back. We do have to face the ugly facts that the old vintage figure were pretty bad looking. New Star Wars figures give us a chance to get figures we never had then or old ones that look 100 times better. Most of the kids I know have little or no interest in Star Wars at all!! I mean this movie came out 15 years before half of them were born. Most action figures in general seem to be dead with alot of kids, why use your imagination with little plastic figures when your PS2 is right there.....and when I go to places like Walmart or TRU, the fact is im usually waiting for a man in his 30's to clear out of the way so I can rifle through the pegs!!!

08-22-2001, 10:48 PM
You know what bugs me though? Seeing these 8 year old kids who pick up a figure and turn to their parent and say "I'm gonna buy this one, it's WORTH A LOT MORE MONEY". Dude, it's bad enough there are 40-year-olds doing that, but be a kid, enjoy the toy for what it is, not how much it can get you! I always want to say that to them, but instead I just walk away in disgust.

08-23-2001, 07:40 AM
In the past almost six years that SW has been out, I've never encountered that. Many times (but not in the last six months or so) I've ran into flea market suppliers who will cherry pick for the best and hard-to-find figures.

There is a local comic shop/toy shop who I know get the hard to find figures on clearance at TRU and other places and greatly inflate the prices. That makes me sick!!

Obi-Dan Kenobi
08-23-2001, 03:30 PM
My girlfriend's little boy, who is seven, is one of the few kids I know who absolutely LOVES Star Wars! He's even starting to forget about Pokemon, Digimon, and hte like. When he comes over, sometimes he'll "accidentally" bump against the wall so they'll fall off my shelf and then he'll have to pick them up to replace them. She picked up a boomer battle droid for me the other day and when he saw it he went nuts. But he has no concept of the "Value" of figures, and if he ever starts any of that nonsense, I assure you his mother will explain to him that toys are for playing with. I love that kid. And as for me, I have the figures all over my place so at any time, I can start playing with them.

08-24-2001, 08:41 AM
Maybe it's an LA thing, I've seen it far too many times for my tastes, at least once a month.

08-24-2001, 01:40 PM
I agree kids for sure should be playing with these things....everytime I tell people what vintage figures are worth now, they always kick themselves for opening them....I never really understood this. I had everything as a kid, and all were opened and played with (as they should have been). At that time I couldn't really care what was worth more or what variants there were. Problem is in when most of were kids, no one was collecting action figures, so there was no market, they were toys...which are to be played with by children bottom line. Now the action figure collecting market is huge!!, it seems people have false dreams that in 20 years their Ewok celebration Leia will be worth 100's of dollars....sorry not true. I myself do keep them in the package...simply, I like they way the look on my walls, and it keeps em safe and looking good.......nothing more than that. About 5 months ago I was at a Wal mart, I grabbed the last Darth Maul Sith Apprentince. As I did this i overheard a little kid talking to his Mom about that was the one he wanted...so I put it back and walked away, he ran over and grabbed it, no biggie I got one 2 days later...it just was a good reminder who these things are really for......