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View Full Version : SSG's Hasbro Q&A on the Convention Floor



JediTricks
05-31-2007, 10:20 PM
Steve and I actually did this Q&A back on Saturday, but I had so much else to cover that I've only been working on it in little starts and stops until today, when I finally had 4 free hours or so to finish it:

http://www.sirstevesguide.com/index.php?categoryid=37&p2_articleid=870

Hope you enjoy it!

Kidhuman
05-31-2007, 10:49 PM
Very interesting read. I liked the info on the GH line. I am surprised you didnt ask how lng until the TF line ends.

The one thing I would really love to know is what is the MSRP on them. If they havent raised the price in three years, it has to be under 4 bucks a figure, so the stores are making a killing on the basic line.

JediTricks
06-01-2007, 12:04 AM
Basic figures are $6.99 MSRP, and have been since PostOTC at least, plus POTJ was $6.99 as well. :ermm:

I don't think SWTF will end any time soon, it has a lot of kid fans and a few collectors.

AmanaMatt
06-01-2007, 02:18 AM
Cool read, thanks.

jedi master sal
06-01-2007, 10:36 AM
Now THAT was a Q&A session!

Excellent job. Nice to hear they appreciate our loyalty to the line. I'd love to see the cardback idea turn into something. Be that posters or an additional "cherry" cardback. Being a desinger myself, I'm usually more critical than other people of something designed. However, Hasbro has done a great job with these. Yeah they are quite different from previous years, but it shows they put some time into designing these for asthetics than rather plain cardbacks.

jedibear
06-01-2007, 10:22 PM
Very good gentlemen! I especially appreciated the question (and hopeful response) about the possibility of getting the excellent looking cardbacks in some other format to enjoy. Collecting the three available at the show was great but it would be cool to get more somehow.

And was it just me or did the Hasbro team seem friendlier, more relaxed and more receptive to fan/collector feedback at this show? I had the pleasure of being involved in a little give n' take on thursday afternoon with them and they really seemed geniune and enthusiastic about our comments & compliments.
(Of course it helped that there wasn't anyone hanging about that just wanted to go on any negative rants)

I think the line is looking real good. I'm just a basic-figure kind of collector of hasbro stuff (with the occasional ship thrown in...and who can resist a Hyperspace Ring? :)) but it's good to see the line brimming with such variety of goods that will help insure the interest of both kids and collectors alike.

Thanks for the excellent Q&A...much appreciated.

Tycho
06-01-2007, 11:53 PM
JediTricks: excellent job!

Having gone to the conventions since probably '95 or earlier, I've always found Hasbro to be receptive to the fans and very accessable.

Darrel DePriest has to be the best guy there I've ever had the pleasure of dealing with.

Our own Dr.Evezan and I spent time with him at C3 delivering those massive Figures-Most-Wanted Lists that myself and Kidhuman did to figure out where the basic figure line should go in the future.

Now I don't know how much we can take credit for there - the figure choices are kind of logical. All we did was put statistical numbers to supporting them and things like Han Bespin Torture Chair and Biggs Darklighter Academy Figure (from the Lost Scenes). But we're getting to buy these this year (2007 and the lists were delivered in April, 2005).

But yeah, attending conventions is a lot of fun if at the very least to interact with the Star Wars team and attend their panel (always on a Friday for those of you going to Comic Con).

Mr. JabbaJohnL
06-02-2007, 07:49 PM
I also asked them a few questions, mainly with Brian (I think it was Brian). I don't have a full transcript, but here's what I managed to find out:

When I asked about reshipping the McQuarrie figures since they've been so hard to find, I was told that it takes a while for information to come back to them on scarcity and whatnot. They were looking at possibly doing a box set of all of them (I suggested they add the coins), perhaps with redecos on them. I was told, however, that the problem was being looked at/taken care of.

As far as not being able to talk about the Tonnika Sisters (as they mentioned in a recent Q&A), he basically confirmed what most of us thought. They didn't get the rights to their likenesses back in 1977, but one of the actresses agreed to let them make a figure a few years ago. When the plans were nearly finalized, the other actress said that she was the one who played that specific character and refused to give the rights to her likeness, so Lucasfilm (not Hasbro) pulled out in order to avoid any legal problems. He said that they will have to wait until she dies in order to make the figures, joking that maybe one of the guys from the 501st could take her out. :p

I asked about Yarna, and his body language seemed as though he was hiding something . . . He said that he has recently been doing several drawings of her, so I guess things may be looking up.

I asked about newer, larger versions of Jabba the Hutt and General Grievous (this time I was talking to a group of them). They said that they definitely needed to do a new Jabba, but it didn't sound like he was in the works yet. As for Grievous, they confirmed that Lucasfilm decided to increase Grievous's size in the film after Hasbro had already made the sculpts, and they could not enlarge the figures. They confirmed that the next Grievous would be the correct size.

figrin bran
06-02-2007, 10:20 PM
JJL, thanks for asking about the McQuarries. i had a feeling they might do a boxed set at some point and that way i don't have to worry about putting together both a loose and carded set of them. it's tough enough just to get one of them!

Mr. JabbaJohnL
06-03-2007, 11:13 AM
I forgot to add, but one of the guys mentioned how they were going to show the sixth wave of comic packs but they weren't ready, or something like that. When I asked what will be in the wave, he said Luke and another rebel (who I forgot, but didn't recognize from the films) dressed as Imperial officers, two other rebels dressed as stormtroopers (one human, one Neimoidian - maybe a Duro instead?), and another pack of characters whose names I've already forgotten but weren't from the movies.

JediTricks
06-04-2007, 03:11 AM
Now THAT was a Q&A session!

Excellent job. Nice to hear they appreciate our loyalty to the line. Thanks, I really am glad to be a part of making this one happen, and it means a lot to get positive feedback. In fact, the response I'm seeing here makes all the hell I went through with the recording and transcribing worth my while, so if I make it to SDCC you can expect another one of this quality, hopefully lasting even longer.

Steve was asking half the questions so I'll pass along the compliment to him as well.


I'd love to see the cardback idea turn into something. Be that posters or an additional "cherry" cardback. Being a desinger myself, I'm usually more critical than other people of something designed. However, Hasbro has done a great job with these. Yeah they are quite different from previous years, but it shows they put some time into designing these for asthetics than rather plain cardbacks.What I found most interesting was that Derryl really seemed surprised by this, I guess nobody's really saying this to them even though a lot of us are thinking it, and it seemed to catch him offguard, he had to stop and think about it for a few moments. Hopefully he realizes we were serious and they'll look into the idea.


Very good gentlemen! I especially appreciated the question (and hopeful response) about the possibility of getting the excellent looking cardbacks in some other format to enjoy. Collecting the three available at the show was great but it would be cool to get more somehow.I appreciate the compliment. :cool:

The cardback giveaway was nice at the show, and Steve was the one who came up with the possible idea of including a second cardback, it actually took me aback, they're already chuckling about the idea and I'm still thinking "where did that come from?" BTW, the McQ Droids have a 2nd cardback, although it's not identical, so the idea isn't totally out there.

I'd like to see the art separated from the card graphics, I gamely suggested including mini-posters but I don't think that one really stuck.


And was it just me or did the Hasbro team seem friendlier, more relaxed and more receptive to fan/collector feedback at this show? I had the pleasure of being involved in a little give n' take on thursday afternoon with them and they really seemed geniune and enthusiastic about our comments & compliments.
(Of course it helped that there wasn't anyone hanging about that just wanted to go on any negative rants)I've never been to another show with them, but they did seem to be having a more accessible time than I had heard about in the past, they were quite friendly and I suspect if given a chance I would have chatted with them all day and night. :p They were also doing some sculpting and playing with some figures in that little mini-booth in the center, that might have been a good way to lighten things up.

Also, you nailed it, I didn't hear any fans at the show b**ching at the booth or being harsh about the stuff there, the positive mood of the crowd probably had a lot to do with it.


I think the line is looking real good. I'm just a basic-figure kind of collector of hasbro stuff (with the occasional ship thrown in...and who can resist a Hyperspace Ring? :)) but it's good to see the line brimming with such variety of goods that will help insure the interest of both kids and collectors alike.Yeah, this display for the 3.75" figures I think had a ton of solid plays in it, not too many losers in the bunch.


Thanks for the excellent Q&A...much appreciated.You're welcome, and thank you for the compliment.


JediTricks: excellent job!Thanks, I appreciate it, I've not done stuff like this before so I'm glad it came off alright, you'd be surprised at how disorganized I really was and how nervous I was at first.


Darrel DePriest has to be the best guy there I've ever had the pleasure of dealing with.Yeah, he really does a great job of talking with folks and putting them at ease, listening and responding without making it seem like a chore. Some of the team were more enthusiastic about their stuff which was great, but Derryl is a great ringleader for all that. Of course, he's also good enough that he was able to mentally disarm me on a few questions, but I take this as a first step - well, sort of, I just remembered we also talked briefly about the online Q&As, he's aware enough of our specific entries that he brought up our specific "missing questions" issues that we hammered out just before the show.


Our own Dr.Evezan and I spent time with him at C3 delivering those massive Figures-Most-Wanted Lists that myself and Kidhuman did to figure out where the basic figure line should go in the future.

Now I don't know how much we can take credit for there - the figure choices are kind of logical. All we did was put statistical numbers to supporting them and things like Han Bespin Torture Chair and Biggs Darklighter Academy Figure (from the Lost Scenes). But we're getting to buy these this year (2007 and the lists were delivered in April, 2005). How much time did he spend with you on that? Was it just "here's paper" or did he sit down for a few and really talk it over with you?



I also asked them a few questions, mainly with Brian (I think it was Brian). Brian Parrish, second to the left in this pic? http://photos.sirstevesguide.com/showphoto.php?photo=22390&cat=5338


As far as not being able to talk about the Tonnika Sisters (as they mentioned in a recent Q&A), he basically confirmed what most of us thought. They didn't get the rights to their likenesses back in 1977, but one of the actresses agreed to let them make a figure a few years ago. When the plans were nearly finalized, the other actress said that she was the one who played that specific character and refused to give the rights to her likeness, so Lucasfilm (not Hasbro) pulled out in order to avoid any legal problems. He said that they will have to wait until she dies in order to make the figures, joking that maybe one of the guys from the 501st could take her out. :pGood get! That one really pleases me to hear, though the answer itself belies a bad situation, that we get to hear anything direct at all is amazing.


I asked about Yarna, and his body language seemed as though he was hiding something . . . He said that he has recently been doing several drawings of her, so I guess things may be looking up.Cool, cool. Their answers in online Q&A have been skewing that way as well.


I asked about newer, larger versions of Jabba the Hutt and General Grievous (this time I was talking to a group of them). They said that they definitely needed to do a new Jabba, but it didn't sound like he was in the works yet. As for Grievous, they confirmed that Lucasfilm decided to increase Grievous's size in the film after Hasbro had already made the sculpts, and they could not enlarge the figures. They confirmed that the next Grievous would be the correct size.Nice! I've been wondering on the Grievous size thing, so it's good to hear the real "why" and that they are aware and willing to do something about it.

Tycho
06-04-2007, 07:55 PM
How much time did he spend with you on that? Was it just "here's paper" or did he sit down for a few and really talk it over with you?

We stood, not sat, but he discussed it with myself, Evezan, and Brian Parrish - I brought him multiple copies of the lists so we all had them in our hands and Darrel had multiple copies I left him with.

He read each name on there and mentioned what he thought of the figure's feasibility. I held my breath when we came to stuff like Han Bespin Torture Chair - as that's a large accessory piece, as well as Biggs Academy, because that's not even on the movie screen and kids might not know who that is.
But here I own Biggs and Han Solo is coming.

At the time, he said he'd not even considered Biggs, and that "he was an interesting choice to think about."

Han Bespin Torture evoked, "Ooh. That would be cool!" I remember this because as I said, they were several I was the most nervous about. Evezan was there with me the whole time as he caught up with me right when I'd just arrived and was approaching Hasbro - always the first thing I do at most Cons - except I walked into SideShow first at the last Comic Con - then immediately signed up for 12" Jabba. Hahaha. - I meant "Ho-ho-ho."

But let me see (Tycho gets out his hard-copy of the infamous lists)...

Brian said he got in trouble with accounting on the costs of Ephant Mon, such that Herme Odle could hurt his career. ;)

The Lars family was largely regarded as something they'd like to do but assumed that the kid market would find boring.

All the Cantina and Jabba goons thrilled them. I could see enthusiasm there - for Wioslea as well. They knew exactly who that was.

They were going to try to meet with Christine Hewitt while they were there - which they did. It gave me hope, but we've kind of got the story about how the other Tonnika Sister is dashing that.

And they liked the blown-up R2D2 from the Shield Bunker in ROTJ - though we haven't seen anything about that yet and I think including Artoo with the ROTS figures was a good choice for the current time being.

There's more, but that's sort of off-topic.

All in all, I'd say we spent almost 30 uninterrupted minutes on the lists. Some of the discussion was about how we arrived at the lists and that Kidhuman and I used very different methods and still wound up with 36 / 50 of the same figure choices. That impressed them. The material I gave them included links to mine and Kidhuman's threads that detailed the two respective selection processes. I still feel like it was one of the best uses of my time at a Celebration con that I ever engaged in - and if it ever had the slightest impact on Hasbro, it was one of the best things I ever did for the forum members here.

Darrel said the team would use my copies of those lists and discuss them at a Comic Con recap meeting they'd have when they returned to Rhode Island.

As I said, one could logically reason that Hem Dazon or Luke Endor should be made for a wave of action figures - Chief Chirpa too. So maybe they would have made these figures anyway. Maybe Biggs Academy is straight out of our hard work? In any event, we put statistics in their lap to reinforce the decision to make these figures. Thus far, I think Jerjerrod or Ewok Diety C-3PO are the only pegwarmers we suggested. (and Jerjerrod's inaccurate likeness contributes to that. 3PO? Well I think he was only on Kidhuman's list :D )

JediTricks
06-04-2007, 11:38 PM
That sounds like a really positive experience! I think the grittiness of Eps 2 and 3 paved the way for more gruesome figures like Han Torture, what's that compared to a figure whose hands and head are easily severed?

Tycho
06-05-2007, 02:53 AM
The OT was always sort of gritty:

Ponda Baba's bloody arm.

Burned Owen and Beru.

Dead Jawas in a pyre.

Body parts in the Rancor Pit.

BBQ Ewok.

Wampa road kill cafe.

Empire Civil War Hosptial.

I guess that doesn't really compare to Anakin's Tusken genocide or being delimbed and set on fire. Yeah, Mustafar was very intense.

JediTricks
06-05-2007, 05:05 PM
Don't forget the Jedi slaughter-porn, Anakin killing little children, watching Anakin lose an arm, watching Dooku's hands and head come off... etc. We saw the end results of gore in the OT, but the PT ramped that up by 10.

Mr. JabbaJohnL
06-07-2007, 04:21 PM
JT, I'm pretty sure it was the guy in the middle of that pic, but it's a little blurry.

Oh, and I also forgot a few more questions I had asked:

As to whether the new Clone Wars figures would be animated-style or realistic, he asked what I thought it should be. I said realistic, and he agreed, but he said that they'll probably do a little bit of stylization.

I asked about rereleasing Sio Bibble and other hard-to-find figures and they said they're just going off of what the RS poll said for now.

JediTricks
06-07-2007, 07:18 PM
JT, I'm pretty sure it was the guy in the middle of that pic, but it's a little blurry.Oh, ok, I think that could be Brian Wilk or Brian Mark - they made a joke about the panel being nearly half Brians.