Darth Duranium
09-05-2008, 09:09 PM
SSG: With Titanium Series, could you fill us in on how decisions are made as to which new designs are taken to production, and how large a run that item may get? Are there Titaniums that Hasbro had to pass on due to budgetary issues (we know the Battlestar Galactic classic Basestar is one that you guys said wasn't feasible)? Should we expect to see more and more plastic used in place of metal on future releases? Any "favorites" and "most disappointing" Titaniums for the designers you guys might be willing to share?
Hasbro: Our criteria has changed somewhat over the past couple years, in order to get more newer (and often niche) vehicles into the lineup. The designs are selected by our team here, suggested to Lucasfilm, and the final lineup is a combination of both group's ideas on new ships. The waves are structured somewhat like basic figures, with the more iconic figures carrying forward from wave to wave and the more obscure vehicles (which describes many of the newly tooled ships) getting more limited runs confined to a single wave only. It's been only recently that we have been "re-releasing" classic ships like the Millennium Falcon; prior to that pretty much everything ran for a short time and then disappeared. The same can be said for the "fleet" approach (X-Wings, Y-Wings, etc) in an attempt to keep classics out there but provide some newness for collectors by delivering meaningful repaints. There are no ships we have had to pass on because of budgetary issues, and do not see the amount of metal vs. plastic changing from the current balance. Among favorites are the new X-Wing and the Cloud Car and MTT (long overdue!). There are a couple of disappointments for us. The first is that it's just impossible given the nature of the collection to work in a consistent scale. That's just the nature of the beast since we do not have any other options for alternate sizes/scales/price points in Titanium. A second one would be the inherent limitations of die-cast in getting the same level of detail and precision that we are so accustomed to achieving with plastic. We have learned a lot about working with the medium, however, and think that our current and upcoming ships keep getting better and better.
Thanks again JT for putting the questions to Hasbro. Another SSG TS exclusive.
I have to laugh... they always seem to dance around the more important questions and disregard lots of stuff. Ah well, they are marketing/PR types. At least they gave a lengthy response...
I'm surprised that Lucasfilm has such a strong influence into the TS selection... I guess Hasbro's telling us that they changed their recent lineup plans (like Mystery Phantom Wave 4 & the Outrider) 'cuz LFC wanted to flog... er, cross-promote all their new products, including the Force Unreleased game and TCW... a shotgun wedding.
And where's our frakkin' Basestar?
I distinctly remember Hasbro saying they couldn't do a Basestar at the Titanium "price point", and went on to point out that they were too complex, labour-intensive, and required too much tooling for either the classic or 2003 version. Amnesia, I guess.
Hasbro's clearly putting less metal into most of the newer ships and they're ok with that... but I will give them credit for not producing that many straight retreads ("re-releases")... don't know how meaningful yet another Y-Wing or ARC fighter is, though.
Sounds like they're stoked about finally releasing the Galoob MTT... no mention of the wheeled Bongo. I like the Cloud Car and new X-Wing, too.
I was more interested in their all-time favourite and most disappointing... another 50% answer and sales pitch.
Someone on RS actually calculated the comparative scale of the TS ships to their originals... I think that only a tiny handful are in the same relative scale.
But what else could they do inside TS's parameters? Sounds like they're really sad that the market won't sustain the MM and the AF/Ultra scales.
Interesting that diecast is so much more difficult to work with than plastic... maybe the zamac expert Sicqnus can shed some light on it. Seems to me that Galoob's diecast ships were as least as good, 10 years ago.
Maybe it's trickier than it seems, with the tools and labour available for the ships they now want to make...
Time to think up some new TS questions...
Hasbro: Our criteria has changed somewhat over the past couple years, in order to get more newer (and often niche) vehicles into the lineup. The designs are selected by our team here, suggested to Lucasfilm, and the final lineup is a combination of both group's ideas on new ships. The waves are structured somewhat like basic figures, with the more iconic figures carrying forward from wave to wave and the more obscure vehicles (which describes many of the newly tooled ships) getting more limited runs confined to a single wave only. It's been only recently that we have been "re-releasing" classic ships like the Millennium Falcon; prior to that pretty much everything ran for a short time and then disappeared. The same can be said for the "fleet" approach (X-Wings, Y-Wings, etc) in an attempt to keep classics out there but provide some newness for collectors by delivering meaningful repaints. There are no ships we have had to pass on because of budgetary issues, and do not see the amount of metal vs. plastic changing from the current balance. Among favorites are the new X-Wing and the Cloud Car and MTT (long overdue!). There are a couple of disappointments for us. The first is that it's just impossible given the nature of the collection to work in a consistent scale. That's just the nature of the beast since we do not have any other options for alternate sizes/scales/price points in Titanium. A second one would be the inherent limitations of die-cast in getting the same level of detail and precision that we are so accustomed to achieving with plastic. We have learned a lot about working with the medium, however, and think that our current and upcoming ships keep getting better and better.
Thanks again JT for putting the questions to Hasbro. Another SSG TS exclusive.
I have to laugh... they always seem to dance around the more important questions and disregard lots of stuff. Ah well, they are marketing/PR types. At least they gave a lengthy response...
I'm surprised that Lucasfilm has such a strong influence into the TS selection... I guess Hasbro's telling us that they changed their recent lineup plans (like Mystery Phantom Wave 4 & the Outrider) 'cuz LFC wanted to flog... er, cross-promote all their new products, including the Force Unreleased game and TCW... a shotgun wedding.
And where's our frakkin' Basestar?
I distinctly remember Hasbro saying they couldn't do a Basestar at the Titanium "price point", and went on to point out that they were too complex, labour-intensive, and required too much tooling for either the classic or 2003 version. Amnesia, I guess.
Hasbro's clearly putting less metal into most of the newer ships and they're ok with that... but I will give them credit for not producing that many straight retreads ("re-releases")... don't know how meaningful yet another Y-Wing or ARC fighter is, though.
Sounds like they're stoked about finally releasing the Galoob MTT... no mention of the wheeled Bongo. I like the Cloud Car and new X-Wing, too.
I was more interested in their all-time favourite and most disappointing... another 50% answer and sales pitch.
Someone on RS actually calculated the comparative scale of the TS ships to their originals... I think that only a tiny handful are in the same relative scale.
But what else could they do inside TS's parameters? Sounds like they're really sad that the market won't sustain the MM and the AF/Ultra scales.
Interesting that diecast is so much more difficult to work with than plastic... maybe the zamac expert Sicqnus can shed some light on it. Seems to me that Galoob's diecast ships were as least as good, 10 years ago.
Maybe it's trickier than it seems, with the tools and labour available for the ships they now want to make...
Time to think up some new TS questions...