View Full Version : US: Star Wars Toys are #1 for Boys

02-10-2012, 04:40 PM
Star Wars has been ranked as the number one toy property and number one toy licence for boys aged six and up for 2011 in the US, according to NPD.


In addition, the property was also the number two licensed toy property overall for the year.

Lines from both Lego and Hasbro continue to perform well in the toy aisles, while the brand's publishing programme also remains healthy; 15 books have become New York Times

More... (http://www.sirstevesguide.com/content.php/684-US-Star-Wars-Toys-are-1-for-Boys)