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View Full Version : Hasbro and Disney Expand Strategic Merchandising Relationship for Major Entertainment



Newsbot
08-22-2013, 02:51 PM
Global branded play company, Hasbro, Inc. and The Walt Disney Company announced the two companies are expanding their strategic merchandising relationship for major Disney entertainment properties Marvel and Star Wars.



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The Marvel amendment extends Hasbro's global rights to Marvel characters for an additional two years running through 2020. Hasbro will continue to develop a wide range of toys and games for

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