View Full Version : Hasbro and Disney Expand Strategic Merchandising Relationship for Major Entertainment

08-22-2013, 01:51 PM
Global branded play company, Hasbro, Inc. and The Walt Disney Company announced the two companies are expanding their strategic merchandising relationship for major Disney entertainment properties Marvel and Star Wars.


The Marvel amendment extends Hasbro's global rights to Marvel characters for an additional two years running through 2020. Hasbro will continue to develop a wide range of toys and games for

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