View Full Version : Disney princess, star wars, hello kitty topped $1b each in licensed merchandise sales

10-23-2013, 02:20 PM
Thirty-four Entertainment/Character properties had retail sales of licensedmerchandise of $100 million or more in the U.S. and Canada in 2012, according to The Licensing Letter (TLL), an independent trade publication. Disney Princess, Star Wars, and Hello Kitty top the list at $1.52 billion, $1.47 billion, and $1.08 billion, respectively.

"With its acquisitions in recent years of Marvel and Lucasfilm, Disney now accounts for 51% of The Licensing Letter's estimated retail sales for the $100 million-plus properties," says TLL Publisher Ira Mayer. "With that firepower, Disney dominates retail shelves in many product categories. Its chief rival? Sanrio's Hello Kitty, which is ubiquitous in everything from stationery to microwave ovens,bicycles

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