Hasbro Star Wars 2012 Line Package Revealed

Published on 02-25-2011 03:51 PM

6 Comments

2012 ushers in a return to the beginning of the Star Wars saga with Episode I in theaters. It seems only fitting, then, that the iconic Phantom Menace Sith Lord should land himself on product packaging spanning the entire Star Wars saga.

Bill Concannon, principal at packaging design firm PILOT, and Stacy Cheregotis, director of global product development at Lucas Licensing, answered a few questions about the new 2012 line look and when fans can expect to start seeing it on store shelves. Read the full story at StarWars.com and then let us know what you think of the new design below in the comment section!

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6 Comments

JediTricks - 02-25-2011
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I absolutely dislike it. Maul looks ridiculous up there, just too much, and the curve doesn't fit the Star Wars style (it fits the Neimoidian designs in Ep 1, but that's about it). It feels simple and unimportant, and for the figure card, the bubble looks complex without allowing focus on the character.

SirSteve - 02-25-2011
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I am not feeling it much either....

Darth Metalmute - 02-26-2011
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The anniversary is just another reason for Hasbro to exploit Maul again....

Mr. JabbaJohnL - 02-26-2011
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Hasbro didn't design these. It's for all Star Wars products from all licensees, as they've been doing since 2005.

Blue2th - 02-27-2011
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Originally Posted by Mr. JabbaJohnL

Hasbro didn't design these. It's for all Star Wars products from all licensees, as they've been doing since 2005.

Who inspired that?...Satan perhaps? Isn't that special.

Maul sticks out like a sore thumb with the hot red over the cool blue. Unmistakable and the first thing that will catch the eye in the toy isle. I don't know who else they could put on there for the anniversary.

Though with the actual figure that's in there's picture on the left side, when you are flipping through them to find your character they might easily fall off the pegs with the hook facing the same way. Something they probably didn't consider in design.

Tycho - 04-04-2011
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I'm thinking that maybe they'll take an iconic character from each movie and use it for the packaging character at the top right for the next few years:

2012: Darth Maul
2013: Chewbacca?
2014: Jango Fett?
2015: Yoda?
2016: General Grievous?
2017: Jabba the Hutt?

OK - we've had Vader. Original cards once featured Luke & Leia. POTJ had Obi-Wan.

R2-D2 (with C-3PO?) might be a good idea. But these others would look cool. Chewie roaring with the SW logo behind him has never been done. His artwork for the Chewbacca Unleashed figure would make a great inspiration to begin the packaging with.

Would a Chewie card be cool or what?