• Hasbro Star Wars 2012 Line Package Revealed

      2012 ushers in a return to the beginning of the Star Wars saga with Episode I in theaters. It seems only fitting, then, that the iconic Phantom Menace Sith Lord should land himself on product packaging spanning the entire Star Wars saga.



      Bill Concannon, principal at packaging design firm PILOT, and Stacy Cheregotis, director of global product development at Lucas Licensing, answered a few questions about the new 2012 line look and when fans can expect to start seeing it on store shelves. Read the full story at StarWars.com and then let us know what you think of the new design below in the comment section!



      Buy the hottest collectibles from: BigBadToyStore.com and BriansToys.com.


      Comments 6 Comments
      1. JediTricks's Avatar
        JediTricks -
        I absolutely dislike it. Maul looks ridiculous up there, just too much, and the curve doesn't fit the Star Wars style (it fits the Neimoidian designs in Ep 1, but that's about it). It feels simple and unimportant, and for the figure card, the bubble looks complex without allowing focus on the character.
      1. SirSteve's Avatar
        SirSteve -
        I am not feeling it much either....
      1. Darth Metalmute's Avatar
        Darth Metalmute -
        The anniversary is just another reason for Hasbro to exploit Maul again....
      1. Mr. JabbaJohnL's Avatar
        Mr. JabbaJohnL -
        Hasbro didn't design these. It's for all Star Wars products from all licensees, as they've been doing since 2005.
      1. Blue2th's Avatar
        Blue2th -
        Quote Originally Posted by Mr. JabbaJohnL View Post
        Hasbro didn't design these. It's for all Star Wars products from all licensees, as they've been doing since 2005.
        Who inspired that?...Satan perhaps? Isn't that special.

        Maul sticks out like a sore thumb with the hot red over the cool blue. Unmistakable and the first thing that will catch the eye in the toy isle. I don't know who else they could put on there for the anniversary.

        Though with the actual figure that's in there's picture on the left side, when you are flipping through them to find your character they might easily fall off the pegs with the hook facing the same way. Something they probably didn't consider in design.
      1. Tycho's Avatar
        Tycho -
        I'm thinking that maybe they'll take an iconic character from each movie and use it for the packaging character at the top right for the next few years:

        2012: Darth Maul
        2013: Chewbacca?
        2014: Jango Fett?
        2015: Yoda?
        2016: General Grievous?
        2017: Jabba the Hutt?

        OK - we've had Vader. Original cards once featured Luke & Leia. POTJ had Obi-Wan.

        R2-D2 (with C-3PO?) might be a good idea. But these others would look cool. Chewie roaring with the SW logo behind him has never been done. His artwork for the Chewbacca Unleashed figure would make a great inspiration to begin the packaging with.

        Would a Chewie card be cool or what?
    • Recent Forum Posts

      JediTricks

      Transformers: Energon & Beyond

      If you loved Swindle, you wouldn't buy this ugly piece of crap. You'd buy one that's properly painted, and isn't addicted to steroids.

      JediTricks 45 Minutes Ago Go to last post
      El Chuxter

      QUESTIONS FOR HASBRO at Conventions 2016

      There was an article not too long ago (I'll try to find it) that confirmed that Hasbro had designs, basic plot, and very little specifics, and Disney

      El Chuxter 4 Hours Ago Go to last post
      bigbarada

      QUESTIONS FOR HASBRO at Conventions 2016

      Do you feel that you were being unfairly criticized by the whole #whereisrey movement on social media? It seems that there were plenty of Rey toys available

      bigbarada 5 Hours Ago Go to last post
      bigbarada

      QUESTIONS FOR HASBRO at Conventions 2016

      Now that the movie's out, any plans to repack the existing Rey (Jakku) figures with a lightsaber? Or at the very least ensure that every Rey figure going

      bigbarada 5 Hours Ago Go to last post
      OC47151

      What have you watched recently?

      My Super Bowl weekend tradition continued with yearly viewings of Black Sunday and Two-Minute Warning. Thoroughly enjoyed both.

      Paul McCartney

      OC47151 6 Hours Ago Go to last post
      El Chuxter

      Transformers: Energon & Beyond

      But... but... everyone loves Swindle! How can you get one and it not be Swindle?

      Oh yeah. I forgot. Total DoomBot thing to do.

      El Chuxter 14 Hours Ago Go to last post
      JediTricks

      How is the weather by you today?

      Today it was in the mid 80s, but since the nights get down to the mid 50s, inside it feels great all day and outside is toasty.

      JediTricks 14 Hours Ago Go to last post
      JediTricks

      Titaniums Wave 2- 11-17. First opened impressions

      The landing legs on the Transport was the first "aw man" moment I had with this thing, and I nearly unscrewed it and removed them (they feel

      JediTricks 14 Hours Ago Go to last post
      JediTricks

      SW Rebels Hasbro vehicles

      That's a good point, I hadn't really thought about it but they should.

      Do you mean AT-DP Driver tho? That's who drove it in the pilot.

      JediTricks 15 Hours Ago Go to last post
      JediTricks

      Pro football? AGAIN?!? Oh yeah!

      He's actually the 3rd, that stat was misreported by Jim Nantz several times during the game, ignoring Tom Flores and Ditka. Kube's the first head coach

      JediTricks 15 Hours Ago Go to last post
    Single Sign On provided by vBSSO