• Hasbro Star Wars 2012 Line Package Revealed

      2012 ushers in a return to the beginning of the Star Wars saga with Episode I in theaters. It seems only fitting, then, that the iconic Phantom Menace Sith Lord should land himself on product packaging spanning the entire Star Wars saga.



      Bill Concannon, principal at packaging design firm PILOT, and Stacy Cheregotis, director of global product development at Lucas Licensing, answered a few questions about the new 2012 line look and when fans can expect to start seeing it on store shelves. Read the full story at StarWars.com and then let us know what you think of the new design below in the comment section!



      Buy the hottest collectibles from: BigBadToyStore.com and BriansToys.com.


      Comments 6 Comments
      1. JediTricks's Avatar
        JediTricks -
        I absolutely dislike it. Maul looks ridiculous up there, just too much, and the curve doesn't fit the Star Wars style (it fits the Neimoidian designs in Ep 1, but that's about it). It feels simple and unimportant, and for the figure card, the bubble looks complex without allowing focus on the character.
      1. SirSteve's Avatar
        SirSteve -
        I am not feeling it much either....
      1. Darth Metalmute's Avatar
        Darth Metalmute -
        The anniversary is just another reason for Hasbro to exploit Maul again....
      1. Mr. JabbaJohnL's Avatar
        Mr. JabbaJohnL -
        Hasbro didn't design these. It's for all Star Wars products from all licensees, as they've been doing since 2005.
      1. Blue2th's Avatar
        Blue2th -
        Quote Originally Posted by Mr. JabbaJohnL View Post
        Hasbro didn't design these. It's for all Star Wars products from all licensees, as they've been doing since 2005.
        Who inspired that?...Satan perhaps? Isn't that special.

        Maul sticks out like a sore thumb with the hot red over the cool blue. Unmistakable and the first thing that will catch the eye in the toy isle. I don't know who else they could put on there for the anniversary.

        Though with the actual figure that's in there's picture on the left side, when you are flipping through them to find your character they might easily fall off the pegs with the hook facing the same way. Something they probably didn't consider in design.
      1. Tycho's Avatar
        Tycho -
        I'm thinking that maybe they'll take an iconic character from each movie and use it for the packaging character at the top right for the next few years:

        2012: Darth Maul
        2013: Chewbacca?
        2014: Jango Fett?
        2015: Yoda?
        2016: General Grievous?
        2017: Jabba the Hutt?

        OK - we've had Vader. Original cards once featured Luke & Leia. POTJ had Obi-Wan.

        R2-D2 (with C-3PO?) might be a good idea. But these others would look cool. Chewie roaring with the SW logo behind him has never been done. His artwork for the Chewbacca Unleashed figure would make a great inspiration to begin the packaging with.

        Would a Chewie card be cool or what?
    • Recent Forum Posts

      DarkJedi5

      Rogue One not testing well, getting extensive reshoots according to Page Six gossip

      I agree that from what I hear, there's been a lot of tinkering by lots of folks. However, I do remember thinking to myself while watching TFA that almost

      DarkJedi5 9 Hours Ago Go to last post
      Maradona

      Rogue One not testing well, getting extensive reshoots according to Page Six gossip

      Sure sounds like a lot of cooks are in the kitchen, but I'm still optimistic about the film, though the trailers may have given away too much for my taste.

      Maradona 12 Hours Ago Go to last post
      JimJamBonds

      What are you listening to? (merged)

      No One Knows ~ Queens of the Stone Age.

      JimJamBonds 13 Hours Ago Go to last post
      JimJamBonds

      What have you watched recently?

      Mission To Lars. An English man with Fragile X (a form of autism) is a Metallica fan and has said he wants to meet Lars. His brother and sister due

      JimJamBonds 13 Hours Ago Go to last post
      JimJamBonds

      It's College Football Again!

      In theory its possible for Wisconsin to make it into the playoffs but 1) too many things need to happen and 2) conference championships are a sham. The

      JimJamBonds 13 Hours Ago Go to last post
      JimJamBonds

      Oh My Goodness!!

      Now its $2.099, that was a dime increase in two days.

      JimJamBonds 13 Hours Ago Go to last post
      The 'Xir

      Rouge One cast Live on Twitter

      Happening now! 1pm est

      https://twitter.com/i/live/798701411626139648

      enjoy!

      The 'Xir 19 Hours Ago Go to last post
      The 'Xir

      Vintage Childhood Sale!

      Sorry haven't updated in awhile, been busy. Well, they didn't buy my whole collection, but did bundle some of my more choice pieces, including my SW:

      The 'Xir 19 Hours Ago Go to last post
      OC47151

      3 3/4" figures Rogue One

      Found the rest of wave 2 on Black Friday. At Target at 5:30 a.m.! Merry Christmas to me!!

      Bought an extra Krennic to customize and Jakku

      OC47151 23 Hours Ago Go to last post
      El Chuxter

      Rebels Darth Maul vs. Seventh Sister 2-pack

      I've seen this, and it looks pretty good. Unfortunately, the only post-TPM Maul I want is a bisected skeleton, so I passed.

      El Chuxter 1 Day Ago Go to last post
    Single Sign On provided by vBSSO