• UPDATE: Would Disney buy Hasbro?

      It's a schoolyard rumor, but a potent one considering the finances of the kids involved: Disney wants to buy Hasbro.

      Granted, the source is an anonymous writer at MTV Geekquoting anonymous sources about a deal that's "still just discussions at this point." But the speculation stands on some pretty solid business bedrock considering Disney loves buying anything a kid has ever liked.

      For one, Disney just shelled out $4 billion last week to acquire Lucasfilm, giving it full control of the Star Wars universe and putting plans in motion for another Star Wars film in 2015. Secondly, Disney paid $4.2 billion for Marvel Comics back in 2009 and has folded all of Marvel's characters into Disney's stable with Mickey, Minnie, Buzz Lightyear and everyone else.

      Know what Disney didn't get for its more than $8 billion investment? The toy rights to its Star Wars and Marvel characters. Hasbro has held the rights to Star Wars toys since 1991, when it bought out Tonka and its Star Wars-coupled subsidiary Kenner. Hasbro is also contracted to produce Marvel-related toys until 2017, which means cash from any toy tie-ins for Iron Man, X-Men, Spider-Man or Avengers sequels made during that span funnels away from Disney.

      That would make Disney understandably anxious to bring all that toy money ASAP, but there are a few messy little details that make this deal more dream than reality. First off, Hasbro's Transformers and G.I. Joe summer blockbusters are properties of Viacom's Paramount Pictures. That studio already watched Disney eat its lunch once when it bought Marvel and began transferring over film rights to everything after "Iron Man 3," so it's not likely to let two more cash cows leave quietly.

      Secondly, there's the small matter of Hasbro's partnership with Discovery The Hub cable network. The Hub carries G.I. Joe, Transformers, Beyblade and other Hasbro-based animated series, which Disney would love to fold into its own cable channels.

      Finally, there's the not insignificant matter of Disney's existing toy partner Mattel. Disney Stores are filled with merchandise made by the biggest toymaker in the U.S., and buying a toy company could at the very least strain that relationship, which exists on a strictly contractual basis. Disney Princess items and other toys marketed to girls helped increase Mattel sales 22% last quarter, so losing the Mouse's support would be a huge hit to Mattel's toy box.

      Disney would shore up its supply of toys marketed to boys by adding Hasbro's Star Wars and Marvel items, but it would also be playing with toys nobody wants. Hasbro's earnings dropped 3.6% last quarter thanks largely to a 12% decline in boys' toys. Meanwhile, its girls toy segment jumped 17% over the same span and could only improve with some help from Disney's Princesses.

      All of this discussion may be a bit premature, though, as MTV Geek notes that Disney waited three years after buying Marvel to make its play for Lucasfilm. Disney CEO Bob Iger is in place until 2015 and, judging by Hasbro's nearly $5 billion market cap, he would be looking at another big-budget buy if he wanted to put Disney into the toy business.

      Iger doesn't have to go out and buy Hasbro now. Much like any other kid with his or her eye on a toy this season, he may just have to wait it out and see what the holidays bring.

      via MSNMoney.com

      UPDATE:

      According to an article from ProvidenceJournel.com, CNBC analyst David Faber reported that Hasbro's advisors told him there's "absolutely nothing going on that they are aware of at all, in any way, shape or form" involving Hasbro or Disney.

      Read the full article at ProvidenceJournel.com
      Buy the hottest collectibles from: BigBadToyStore.com and BriansToys.com.


    • Recent Forum Posts

      OC47151

      Big Brother 2016

      Michelle has been under the radar for most of the season but that changed with this week's eps. Wow. Can you say a bitter? Because another HG took your

      OC47151 7 Hours Ago Go to last post
      Tycho

      Hell On Wheels Season 2

      I agree with all myour clone said, not surprisingly. I did forget Justified and a great ending. I think it was a problem from my being left too long in

      Tycho 14 Hours Ago Go to last post
      Tycho

      L.A. area Just Found

      Hasbro toyshop is supposed to sell these for retail. When?

      Tycho 20 Hours Ago Go to last post
      OC47151

      So, what COMICS did you buy this week?

      I used to frequent a comic shop like that. He's no longer in business. When he closed, I cleaned up on the early Punishers.

      There's a shop

      OC47151 21 Hours Ago Go to last post
      Lord Malakite

      RIP....The Official Dead Thread

      Not a person, but the Shawshank tree (from The Shawshank Redemption) has passed away at ≈180-200 years old due to straight line winds. The white

      Lord Malakite 21 Hours Ago Go to last post
      Bel-Cam Jos

      Famous People You've Met (merged)

      At a Jeopardy! taping, during the ask-the-audience time, Alex Trebek called on me and answered my question! Even nicknamed me "young man in the cap."

      Bel-Cam Jos 23 Hours Ago Go to last post
      Bel-Cam Jos

      What Have YOU Done?

      Well, according to this added-to list, yesterday's visit to Culver City, CA for a Jeopardy! taping, put me at 500 world cities visited, meaning I went

      Bel-Cam Jos 23 Hours Ago Go to last post
      Bel-Cam Jos

      Bones

      It seems that the finale is set for tomorrow (Friday) at 8pm PST. Very little chance that any convention speeches will run 24 hours long. I hope.

      Bel-Cam Jos 1 Day Ago Go to last post
      Bel-Cam Jos

      What's everyone having for lunch today?

      Helped myself to some leftover Hamburger Helper (cheese macaroni), water. Ding Dong as dessert.

      Bel-Cam Jos 1 Day Ago Go to last post
      Bel-Cam Jos

      RIP....The Official Dead Thread

      Sadly, there are some "celebrities" whose passings tend towards the cheeky and humorous: Miss Cleo (real name: Youree Dell Harris), famous in

      Bel-Cam Jos 1 Day Ago Go to last post
    Single Sign On provided by vBSSO