• Disney To Co-Brand Star Wars Products And Movies

      In an investor’s conference call yesterday, Disney Chairman and CEO Bob Iger offered some clarification on how the Star Wars brand will be brought into the Disney fold. For those wondering if Disney might just leave Lucasfilm and Star Wars as a separate brand from the main Disney brand, it does not appear as if that will be the case.




      At the outset of the call Bob Iger recognized the value of the Star Wars franchise. Iger said, “When you look at all the franchises and IP ever created in the history of entertainment and rank them in terms of value, Star Wars is always at or near the very top of that list. It is the very definition of a franchise.”

      When discussing the impact of Stars Wars on their product strategy, Iger said, “The footprint from consumer products, obviously will give us much more of a blend that enhances our relationship in the marketplace with retailers and with licensees as a for instance and just generally runs the profile of the brand. Lucas product by the way will be co-branded with Disney’s name on it.”

      In addition to co-branding the Disney name on Star Wars action figures and toys, the same strategy will be used for the film division. Iger talked about how Pixar films is co-branded with Disney, which enhances both the Pixar and the Disney brand. In the case of Marvel Studios, Iger seemed to be acknowledging that the Marvel brand was growing strong on its own. Iger credited Marvel’s growth with the “quality of their films, particularly the last three, Captain America, Thor, and obviously The Avengers.” However, Iger also pointed out that self-distribution was helping with Marvel. Iger said, “So when we take over the distribution of their films for instance and we are also the owner of the brand, we’re much more focused on growing the brand in the process than the third party distributors who distributed their product before were interested in.”

      In regards to Lucasfilm in specific, Iger said, “The Star Wars brand I think basically doesn’t need much help, except obviously will I think benefit greatly from the release of a film. We intend in that case to co-brand as I mentioned just a few minutes ago Disney, Lucas or Disney, Star Wars in some different forms. And I think that’s again another opportunity like Pixar to enhance both the Star Wars brand and the Disney brand.”

      via ComicBook.com
      Buy the hottest collectibles from: BigBadToyStore.com and BriansToys.com.


    • Recent Forum Posts

      JimJamBonds

      RIP....The Official Dead Thread

      While not dead its been reported that the "Rhinestone Cowboy" Glen Campbell has been moved to an Alzheimer's facility.

      JimJamBonds 2 Minutes Ago Go to last post
      JimJamBonds

      Oh My Goodness!!

      Down a penny to $3.669.

      JimJamBonds 5 Minutes Ago Go to last post
      JimJamBonds

      G-day, mate! MLB 2014

      BCJ did you see this from last nights game? Pretty cool!

      http://m.mlb.com/video/v32182671/mus...r-off-the-ball

      JimJamBonds 5 Minutes Ago Go to last post
      JimJamBonds

      How is the weather by you today?

      We skipped spring and summer and went back to late fall/winter.

      JimJamBonds 6 Minutes Ago Go to last post
      Tycho

      L.A. area Just Found

      I found my very own First Novel released on the Amazon online store in paper and on Kindle - it should arrive in Barnes and Nobel this coming week!

      Tycho 3 Hours Ago Go to last post
      El Chuxter

      Transformers: Energon & Beyond

      I really dug the art in the preview. Wouldn't want it on every book, but a nice change of pace. (Then again, I love that dude who did Syndromica, and

      El Chuxter 9 Hours Ago Go to last post
      JediTricks

      Transformers: Energon & Beyond

      Yeah, sorry about that. And if Botanica is the future of that universe, then its doooooomed.


      Just finished X-Files Conspiracy,

      JediTricks 11 Hours Ago Go to last post
      JediTricks

      The Black Series 6" Wave 4: Anakin, Clone Trooper, Boba Fett, Stormtrooper

      5, I'm counting that flying R2-D2 figure. And a whole wave that's nothing but prequels out of 4 waves, not a good sign. This line is already struggling

      JediTricks 11 Hours Ago Go to last post
      Mr. JabbaJohnL

      The Black Series 6" Wave 4: Anakin, Clone Trooper, Boba Fett, Stormtrooper

      Out of the 19 figures announced or released so far in this line, only 4 of them have been from the prequels, so I think you'll survive.

      Mr. JabbaJohnL 15 Hours Ago Go to last post
      JediTricks

      3 3/4" Black Series Wave 4: Dagobah Luke, Yoda, Snowtrooper, Toryn, Bastila, Dak

      2 per case of Toryn Farr is a horrible idea. If ever there was an argument for shortpacking, it's Ms. Boring MacDoesNothing.

      At $10 a pop,

      JediTricks 16 Hours Ago Go to last post
    Single Sign On provided by vBSSO