• Disney To Co-Brand Star Wars Products And Movies

      In an investor’s conference call yesterday, Disney Chairman and CEO Bob Iger offered some clarification on how the Star Wars brand will be brought into the Disney fold. For those wondering if Disney might just leave Lucasfilm and Star Wars as a separate brand from the main Disney brand, it does not appear as if that will be the case.

      At the outset of the call Bob Iger recognized the value of the Star Wars franchise. Iger said, “When you look at all the franchises and IP ever created in the history of entertainment and rank them in terms of value, Star Wars is always at or near the very top of that list. It is the very definition of a franchise.”

      When discussing the impact of Stars Wars on their product strategy, Iger said, “The footprint from consumer products, obviously will give us much more of a blend that enhances our relationship in the marketplace with retailers and with licensees as a for instance and just generally runs the profile of the brand. Lucas product by the way will be co-branded with Disney’s name on it.”

      In addition to co-branding the Disney name on Star Wars action figures and toys, the same strategy will be used for the film division. Iger talked about how Pixar films is co-branded with Disney, which enhances both the Pixar and the Disney brand. In the case of Marvel Studios, Iger seemed to be acknowledging that the Marvel brand was growing strong on its own. Iger credited Marvel’s growth with the “quality of their films, particularly the last three, Captain America, Thor, and obviously The Avengers.” However, Iger also pointed out that self-distribution was helping with Marvel. Iger said, “So when we take over the distribution of their films for instance and we are also the owner of the brand, we’re much more focused on growing the brand in the process than the third party distributors who distributed their product before were interested in.”

      In regards to Lucasfilm in specific, Iger said, “The Star Wars brand I think basically doesn’t need much help, except obviously will I think benefit greatly from the release of a film. We intend in that case to co-brand as I mentioned just a few minutes ago Disney, Lucas or Disney, Star Wars in some different forms. And I think that’s again another opportunity like Pixar to enhance both the Star Wars brand and the Disney brand.”

      via ComicBook.com
      Buy the hottest collectibles from: BigBadToyStore.com and BriansToys.com.

    • Recent Forum Posts

      Jango Speck

      L.A. area Just Found

      Found the new Rogue One Black Series 6" at Burbank TRU yesterday. One of the employees really seemed excited to put the stuff out in the middle

      Jango Speck 54 Minutes Ago Go to last post
      Bel-Cam Jos

      Rogue One Titanium Series hitting

      That is an awesome display there! We all seem to have similar "problems" with what/where to do/show off our collectibles...

      Bel-Cam Jos 4 Hours Ago Go to last post
      El Chuxter

      Transformers: Energon & Beyond

      I picked up Scourge today.

      I wasn't going to. I like the Classics one. But Target had some clearance TFA stuff, and I needed $13 to hit the

      El Chuxter 7 Hours Ago Go to last post
      Bel-Cam Jos


      I had read that E.E. "Doc" Smith's "Lensmen" series from the 1930s was supposedly an influence not only on Star Wars (and Lucas) but

      Bel-Cam Jos 1 Day Ago Go to last post
      Bel-Cam Jos

      AOTC 3D cards

      Those have always been overpriced, IMHO. Sad, really. But they are quality cards, so I guess you pay what you get for.

      Bel-Cam Jos 1 Day Ago Go to last post
      Bel-Cam Jos

      Power Play! NHL 13-14 (and beyond?)

      They sure like that 3-2 score; every one of the Pens' three wins so far ended that way, after tonight's Cup Final rematch against the Sharks.

      Bel-Cam Jos 1 Day Ago Go to last post

      A Star Trek movie I'd like to see.

      They've tried to figure out for years how to get Shatner into the Pine-verse, but despite Abrams creating his own new timeline he for some reason feels

      Droid 1 Day Ago Go to last post

      AOTC 3D cards


      I was thinking about

      OC47151 1 Day Ago Go to last post

      Journey to SW: TFA trading cards

      I am. PM so we can work out the details.

      OC47151 1 Day Ago Go to last post

      The Force Awakens Micro Machines!!!

      Thanks for the tip! I got free shipping by ordering all three new sets.

      DarkJedi5 1 Day Ago Go to last post
    Single Sign On provided by vBSSO