Angry Birds has been downloaded more than a billion times, and game publisher Rovio isnít done with it yet. The company launched Angry Birds Star Wars on mobile devices on Friday, and it also debuted a whole line of Hasbro-made toys featuring mash-ups of Angry Birds and Star Wars characters. The double-barreled launch shows that the Angry Birds slingshot game play can be applied to just about any game theme, and Rovio could very well have an endless franchise on its hands ó as long as fans donít get tired of it.
The game was the fourth title that Rovio launched this year as part of its ambition to turn Angry Birds into the next Mickey Mouse. Peter Vesterbacka, chief marketing officer of Helsinki-based Rovio, said in an interview with GamesBeat that the company hasnít hit a wall yet when it comes to growth. In fact, he said Rovio no longer thinks of itself as just a game company. Like Disney, Rovio is shooting to become a broad entertainment company. Hereís a transcript of the edited interview with Vesterbacka.