• Hasbro Showcases Portfolio of Brands and Innovative New Play Experiences at the 110th American International Toy Fair

      Hasbro, Inc., home to many of the world`s favorite entertainmentand playtime brands, will celebrate new initiatives and product launches at the largest toy industry expo in the western hemisphere.

      “Hasbro continues to deliver the best in branded play to consumers around the world with our unparalleled portfolio of multi-platform properties including TRANSFORMERS, MY LITTLE PONY and MONOPOLY,” said John Frascotti, chief marketing officer, Hasbro. “In 2013 Hasbro will offer a wide variety of new ways to experience our brands across multiple formats, making them available anytime and anywhere consumers want.”

      Featured in Hasbro’s Toy Fair showcase is the highly anticipated launch of BEAST HUNTERS, the touchstone for the TRANSFORMERS brand entertainment in 2013 driven by the award winning “Transformers Prime animated series. Produced by Hasbro Studios and seen by kids and fans in 182 countries around the world, the third season of the series finds the AUTOBOTS facing off against both the DECEPTICONS and unprecedented new foes: the dragon-like PREDACONS. The BEAST HUNTERS multi-platform IP and new PREDACON characters come to life across programming, digital games, publishing, new toys and more. At Toy Fair, Hasbro introduces a new, highly innovative way to experience TRANSFORMERS action figures with CONSTRUCT-BOTS, the first ever line of TRANSFORMERS figures that kids can customize and convert.

      For fans of the MY LITTLE PONY brand, a pop-culture phenomenon, more magical journeys of friendship and fun kick off at Toy Fair. Kids around the world will enjoy discovering the whimsical world of pony friends, watching their adventures unfold in the “My Little Pony: Friendship is Magic animated series created by Hasbro Studios. Fans can immerse themselves in imaginative stories of their own with delightful MY LITTLE PONY toys inspired by the series seen in 180 countries, including a variety of ponies and playsets based on the introduction of the CRYSTAL EMPIRE and the upcoming coronation of PRINCESS TWILIGHT SPARKLE. With over 200 licensees for the brand globally, fans can also experience the MY LITTLE PONY fun across a wide variety of platforms including the MY LITTLE PONY app from Gameloft available on iTunes and Google Play as well as the new, wildly popular comic book series from IDW Publishing.

      The innovation doesn’t stop with TRANSFORMERS and MY LITTLE PONY as Hasbro prepares an exciting new introduction for its classic PLAY-DOH compound. The iconic PLAY-DOH brand has been inspiring kids’ creativity for generations and in 2013 Hasbro introduces a new compound to the line: PLAY-DOH PLUS, a soft and fluffy compound that allows for a new level of creative detail in PLAY-DOH play.

      Highlights from Hasbro’s innovative 2013 product showcase at the American International Toy Fair include:

      ANGRY BIRDSTM STAR WARS® JENGA® RISE OF DARTH VADERTM GAME
      May the Force be with you as you battle the dark side in the new ANGRY BIRDS STAR WARS JENGA RISE OF DARTH VADER GAME. Slingshot your JEDI birds from the LIGHTSABER LAUNCHER to defeat DARTH VADER and the evil SITH LORDS and win the game! Players can also unlock ANGRY BIRDS STAR WARS in-app content with a special code in each pack. (Ages: 8 & up/Approx. Retail Price: $29.99/Players: 1-2/Available: Fall 2013)

      STAR WARS® ANAKIN TO DARTH VADER™ ACTION FIGURE
      Hasbro introduces a breakthrough action figure innovation to celebrate the DARTH VADER character with theSTAR WARS ANAKIN TO DARTH VADER figure. Standing at 13-inches tall, this figure changes from ANAKIN SKYWALKER to DARTH VADER by attaching the helmet and armor, and includes iconic phrases, sound effects, and a LIGHTSABER that changes from blue to red. (Ages: 4 & up/Approx. Retail Price: $24.99; Available: Fall 2013)

      Read the full press-release on the other non-Star Wars brands at our network site, ActionFigs.com and check back on Saturday for complete Hasbro Toy Fair Coverage!
      Buy the hottest collectibles from: BigBadToyStore.com and BriansToys.com.


      Comments 1 Comment
      1. bigbarada's Avatar
        bigbarada -
        Ugh, "Innovative New Play Experiences".... I've grown to hate that phrase....
    • Recent Forum Posts

      El Chuxter

      Transformers: Energon & Beyond

      It's funny that the most despised character is an Autobot who's doing, in his own mind, his best to "destroy the evil forces of the Decepticons."

      El Chuxter 7 Hours Ago Go to last post
      Bel-Cam Jos

      It's College Football Again!

      I can't believe I forgot to mention YSU's upset of #3 ranked Jacksonville St. on the road last week! They get to host another playoff game this weekend

      Bel-Cam Jos 9 Hours Ago Go to last post
      OC47151

      What have you watched recently?

      The Ipcress File and Funeral in Berlin. Two thinking man Bond movies.

      And as a complete 160, Krampus.

      OC47151 11 Hours Ago Go to last post
      figrin bran

      Transformers: Energon & Beyond

      Getaway is one of the few truly despicable characters in MTMTE. What a useless pile of bomp!

      As for the toy itself, as it's just a Chromedome

      figrin bran 17 Hours Ago Go to last post
      Lord Malakite

      Best video game of all time.

      Impactful?

      Donkey Kong over Pac-Man - This one is probably the most no brainer of the three pairs you listed. Pac-Man played a significant

      Lord Malakite 1 Day Ago Go to last post
      Bel-Cam Jos

      Simpsons

      Story-wise, this week's with bus monitor Lisa/Homer suing Burns/Marge & Smithers arcs was so-so, but the one-liners and images were quite funny. The

      Bel-Cam Jos 1 Day Ago Go to last post
      El Chuxter

      Transformers: Energon & Beyond

      I haven't paid much attention to the individually packaged heads, but saw Fangry the other day. Which dashes my hope of a Mindwipe retool into a full-sized

      El Chuxter 1 Day Ago Go to last post
      Maradona

      It's College Football Again!

      If OSU is replaced by PSU, going to the "Granddaddy of Them All" is not a bad consolation prize. It looks like it would be against a classic

      Maradona 1 Day Ago Go to last post
      Bel-Cam Jos

      It's College Football Again!

      My guess: #1 Alaska (that's who this "AL" is, right?), #2: Clemson, #3 Ohio State, #4 Washington. (I'd be sad, but not surprised if PSU makes

      Bel-Cam Jos 1 Day Ago Go to last post
      Bel-Cam Jos

      SSG Weightlifting/Gym/Exercising Thread

      So, was I worthy of the middle digit extended, or should it have been a non-issue? Yesterday, I'm driving down a fairly-narrow 2-lane road (one side:

      Bel-Cam Jos 1 Day Ago Go to last post
    Single Sign On provided by vBSSO