• SDCC 2013: Hasbro to Showcase its Iconic Pop Culture Brands at Comic-Con International

      Hasbro , Inc. returns to Comic-Con International in San Diego to showcase it’s globally renowned and influential pop-culture brands including TRANSFORMERS , MY LITTLE PONY , KRE-O and G.I. JOE as well as licensed toy lines for ANGRY BIRDS STAR WARS , MARVEL , STAR WARS , and STAR TREK. From toys and games, to major motion pictures, video games, comics and television programs, few exhibitors at Comic-Con International come close to the world-class portfolio of Hasbro brands that continue to be re-imagined and entertain kids and
      fans around the world. Hasbro will celebrate the many ways it brings popular brands and characters to life with a robust lineup of panels, autograph sessions, special edition toys, giveaways and more, at this year’s convention – all created with Hasbro’s most passionate and dedicated fans in mind.



      Comic-Con International will also be the first place fans and families will be able to experience the TELEPODS platform from Hasbro, a fully-integrated play experience for the mobile generation that “teleports” physical characters into digital gaming and app experiences. The TELEPODS line will first be released this fall based on and fully integrated into the highly anticipated new app ANGRY BIRDS™ STAR WARS® II , from Rovio Entertainment and Lucasfilm, also announced today. The TELEPODS line uses new technology to allow kids to play in two ways: in the physical space and through integration into top-tier apps.

      “Hasbro continues to offer fans many ways to experience its brands including award winning TV series from Hasbro Studios, comic books, digital gaming and of course innovative and collectible toys and action figures based on some of the most iconic characters ever imagined,” said John Frascotti, Chief Marketing Officer, Hasbro, Inc. “Being home to many iconic pop culture properties, Hasbro looks forward to Comic-Con International in San Diego every year to celebrate these brands like TRANSFORMERS and MY LITTLE PONY with our most passionate fans and to launch revolutionary new play experiences like TELEPODS.”

      The Force is strong with Hasbro at Comic-Con! In addition to getting a first look at the new ANGRY BIRDS STAR WARS TELEPODS line, Hasbro will showcase its highly anticipated STAR WARS THE BLACK SERIES figures before they land on store shelves this fall. With THE BLACK SERIES, Hasbro introduces a 6-inch scale of the greatest characters from the STAR WARS universe featuring incredibly accurate design and a high level of articulation. Fans can join members of the Hasbro brand and design teams Friday, July 19 at 1:00p.m. at the Hasbro STAR WARS panel to see reveals of upcoming figures in the series and learn more about the ANGRY BIRDS STAR WARS TELEPODS line. To see a preview of the TELEPODS play experience, fans can view a video below:



      For details on the other Hasbro brands, be sure to read the full press-release at our network site at ActionFigs.com.
      Buy the hottest collectibles from: BigBadToyStore.com and BriansToys.com.


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