• YouTube: Volkswagen Super Bowl Commercial

      Check out the new Volswagen Super Bowl Commercial now!

      See it on YouTube.com
      Buy the hottest collectibles from: BigBadToyStore.com and BriansToys.com.


      Comments 10 Comments
      1. JediTricks's Avatar
        JediTricks -
        I honestly don't really see the point of this ad.
      1. XmasDVD's Avatar
        XmasDVD -
        Quote Originally Posted by JediTricks View Post
        I honestly don't really see the point of this ad.

        none of us do - I think that's the point. Gotta tune in tomorrow.
      1. JimJamBonds's Avatar
        JimJamBonds -
        Just watched it, kinda cute but mostly "meh."
      1. JediTricks's Avatar
        JediTricks -
        Quote Originally Posted by XmasDVD View Post
        none of us do - I think that's the point. Gotta tune in tomorrow.
        I did, and it really was the same exact commercial, didn't say anything at all. It seems to spend a lot of time trying to play up this concept, but says nothing about the car nor about the Dark Side nor anything. And now everybody's talking about it because it uses SW iconography in a cute way, but there's nothing said IMO.
      1. El Chuxter's Avatar
        El Chuxter -
        Quote Originally Posted by JediTricks View Post
        I honestly don't really see the point of this ad.
        You, sir, are a soulless Doombot.

        A Doombot, say I!

      1. JediTricks's Avatar
        JediTricks -
        Quote Originally Posted by El Chuxter View Post
        You, sir, are a soulless Doombot.

        A Doombot, say I!

        Ok mister smartypants, what did this ad say about the car, that it has keyless remote starting? Big deal, Volkswagen is hardly the first on the block with that! That's like advertising "McDonalds, now selling COFFEE!"
      1. El Chuxter's Avatar
        El Chuxter -
        Not that I'm defending the practice, but since when have Super Bowl ads been required to tell anything about the product?

        People are talking about the commercial, and not in a bad way, so it worked.

        And McDonald's, I think, has actually had commercials saying they now sell coffee.
      1. JediTricks's Avatar
        JediTricks -
        Quote Originally Posted by El Chuxter View Post
        Not that I'm defending the practice, but since when have Super Bowl ads been required to tell anything about the product?

        People are talking about the commercial, and not in a bad way, so it worked.

        And McDonald's, I think, has actually had commercials saying they now sell coffee.
        Pretty thin, Chux. You call me out claiming I'm a soulless minion of Doom, and then back it up with "well, it's just marketing".

        Also, McDonalds has ads for regular coffee, but they don't play it up like it's some big new feature they just came up with. This VW ad at best is saying their car has remote starting like it's something novel, which it is not. They may as well be having the kid roll the windows up with the Force by having the dad press the electric window button in the door.
      1. El Chuxter's Avatar
        El Chuxter -
        It's cute. They meant it to stick in heads and get people talking, not delineate the features of the car.

        Your initial post seemed to indicate you didn't see any redeeming qualities in it whatsoever. Not thinking this is a fun commercial would indicate a degree of Doombottiness.
      1. JediTricks's Avatar
        JediTricks -
        From an advertising perspective, this ad has no purpose that I can determine, beyond trading on Star Wars iconography. The kid runs around in a Vader costume trying to use the Dark Side and fails because he's just a kid in a costume. The dad comes home in his new boringmobile and the kid rushes to use the Force on the car, which doesn't do anything because he's just a kid in a costume. The dad then uses the keyless remote starting to make the kid think he's finally used the Force, which startles the kid. The mother gives a disapproving gesture. In that ad, the car is not memorable, its singular feature is not unique or special in any fashion, and nothing in the ad ties into the new lower pricing on the car. So what is the point of the ad, beyond using recognizable Star Wars elements to hook people into paying attention? Where is the narrative value that sells the vehicle or pays off for the Star Wars aspect? From what I can tell, there is none. But it is cloying and it uses famous ideas from someone else's work, so it is talked-about.
    • Recent Forum Posts

      JediTricks

      Transformers: Energon & Beyond

      Bland and unfinished, Hasbro? Noooooo

      JediTricks 5 Hours Ago Go to last post
      JediTricks

      40th Anniversary Collection fixes 6-inch Black Series Leia headsculpt

      First off, to clarify, the 40thAC is a subline of The Black Series, it is not a separate line.

      Now, if you'll note from Toy Fair in this

      JediTricks 5 Hours Ago Go to last post
      OC47151

      The Black Series 3 3/4" now a Walmart exclusive

      The next wave is OK. Ponda Baba and the sandtrooper are pretty cool. I have an extra proto Fett from the mail-away from a few years ago, and the tusken...well...

      OC47151 6 Hours Ago Go to last post
      DarkJedi5

      The Black Series 3 3/4" now a Walmart exclusive

      In looking at the photos from Toy Fair this weekend, I can't help but feel like this line is really the last priority for Hasbro these days. It seems

      DarkJedi5 7 Hours Ago Go to last post
      Bel-Cam Jos

      Star Wars Rebels - Season 3

      Forgot to post a reminder, but Disney reruns these fairly often.

      Very good Sabine-centric episode, I did NOT expect the decision at the

      Bel-Cam Jos 9 Hours Ago Go to last post
      Bel-Cam Jos

      How is the weather by you today?

      Compared to the previous day, this is nothing (and where I live, there wasn't much damage). In the LA region, there were at least two confirmed deaths

      Bel-Cam Jos 9 Hours Ago Go to last post
      Bel-Cam Jos

      How did you spend your Saturday?

      Awoke to the house at 58 degrees (that's what happens when reconstruction's going on, which includes open ceilings and no heater and a/c ). Out to

      Bel-Cam Jos 9 Hours Ago Go to last post
      Maradona

      RIP....The Official Dead Thread

      Another wrestler passes: "The Russian Bear" Ivan Koloff, 74. He beat the legendary Bruno Samartino in Madison Square Garden. Not many people

      Maradona 20 Hours Ago Go to last post
      Adam

      Transformers: Energon & Beyond

      Triggerhappy is all over Walgreens over here for some reason.

      That Velocitron set would be a homerun for me if Laser Prime had the red

      Adam 23 Hours Ago Go to last post
      Bel-Cam Jos

      RIP....The Official Dead Thread

      Under her name, Norma McCorvey, most (including me) wouldn't know her historical notation, after she passed away at age 69. But as the "Roe"

      Bel-Cam Jos 1 Day Ago Go to last post
    Single Sign On provided by vBSSO