• YouTube: Volkswagen Super Bowl Commercial

      Check out the new Volswagen Super Bowl Commercial now!

      See it on YouTube.com
      Buy the hottest collectibles from: BigBadToyStore.com and BriansToys.com.


      Comments 10 Comments
      1. JediTricks's Avatar
        JediTricks -
        I honestly don't really see the point of this ad.
      1. XmasDVD's Avatar
        XmasDVD -
        Quote Originally Posted by JediTricks View Post
        I honestly don't really see the point of this ad.

        none of us do - I think that's the point. Gotta tune in tomorrow.
      1. JimJamBonds's Avatar
        JimJamBonds -
        Just watched it, kinda cute but mostly "meh."
      1. JediTricks's Avatar
        JediTricks -
        Quote Originally Posted by XmasDVD View Post
        none of us do - I think that's the point. Gotta tune in tomorrow.
        I did, and it really was the same exact commercial, didn't say anything at all. It seems to spend a lot of time trying to play up this concept, but says nothing about the car nor about the Dark Side nor anything. And now everybody's talking about it because it uses SW iconography in a cute way, but there's nothing said IMO.
      1. El Chuxter's Avatar
        El Chuxter -
        Quote Originally Posted by JediTricks View Post
        I honestly don't really see the point of this ad.
        You, sir, are a soulless Doombot.

        A Doombot, say I!

      1. JediTricks's Avatar
        JediTricks -
        Quote Originally Posted by El Chuxter View Post
        You, sir, are a soulless Doombot.

        A Doombot, say I!

        Ok mister smartypants, what did this ad say about the car, that it has keyless remote starting? Big deal, Volkswagen is hardly the first on the block with that! That's like advertising "McDonalds, now selling COFFEE!"
      1. El Chuxter's Avatar
        El Chuxter -
        Not that I'm defending the practice, but since when have Super Bowl ads been required to tell anything about the product?

        People are talking about the commercial, and not in a bad way, so it worked.

        And McDonald's, I think, has actually had commercials saying they now sell coffee.
      1. JediTricks's Avatar
        JediTricks -
        Quote Originally Posted by El Chuxter View Post
        Not that I'm defending the practice, but since when have Super Bowl ads been required to tell anything about the product?

        People are talking about the commercial, and not in a bad way, so it worked.

        And McDonald's, I think, has actually had commercials saying they now sell coffee.
        Pretty thin, Chux. You call me out claiming I'm a soulless minion of Doom, and then back it up with "well, it's just marketing".

        Also, McDonalds has ads for regular coffee, but they don't play it up like it's some big new feature they just came up with. This VW ad at best is saying their car has remote starting like it's something novel, which it is not. They may as well be having the kid roll the windows up with the Force by having the dad press the electric window button in the door.
      1. El Chuxter's Avatar
        El Chuxter -
        It's cute. They meant it to stick in heads and get people talking, not delineate the features of the car.

        Your initial post seemed to indicate you didn't see any redeeming qualities in it whatsoever. Not thinking this is a fun commercial would indicate a degree of Doombottiness.
      1. JediTricks's Avatar
        JediTricks -
        From an advertising perspective, this ad has no purpose that I can determine, beyond trading on Star Wars iconography. The kid runs around in a Vader costume trying to use the Dark Side and fails because he's just a kid in a costume. The dad comes home in his new boringmobile and the kid rushes to use the Force on the car, which doesn't do anything because he's just a kid in a costume. The dad then uses the keyless remote starting to make the kid think he's finally used the Force, which startles the kid. The mother gives a disapproving gesture. In that ad, the car is not memorable, its singular feature is not unique or special in any fashion, and nothing in the ad ties into the new lower pricing on the car. So what is the point of the ad, beyond using recognizable Star Wars elements to hook people into paying attention? Where is the narrative value that sells the vehicle or pays off for the Star Wars aspect? From what I can tell, there is none. But it is cloying and it uses famous ideas from someone else's work, so it is talked-about.
    • Recent Forum Posts

      Mad Slanted Powers

      Bones

      Well, I've pointed at the screen while guy says, "What's that mean?" for the last time.

      Mad Slanted Powers 8 Hours Ago Go to last post
      Bel-Cam Jos

      So his name isn't really Han Solo...

      I can see the tagline now... twice the smuggler, twice the scoundrel, twice the pilot... meet... Han Duo!

      Bel-Cam Jos 11 Hours Ago Go to last post
      El Chuxter

      So his name isn't really Han Solo...

      His name is Hans Olo. They spelled it wrong on his driver's license and he didn't think it was worth fussing over.

      El Chuxter 17 Hours Ago Go to last post
      Droid

      So his name isn't really Han Solo...

      Maybe he's related to Boba Fett! I'm sure someone would think that was neat..

      Or maybe we'll find out that Woody Harrelson was the first

      Droid 1 Day Ago Go to last post
      Mad Slanted Powers

      How did you spend your Saturday?

      The week before, I was in an X-Wing Miniatures tournament at a local game store. There were ten competitors. I won one of my four games, but the win

      Mad Slanted Powers 1 Day Ago Go to last post
      Bel-Cam Jos

      So his name isn't really Han Solo...

      He's an Organa, so his name should be Han Organa Solo Organa; and he's Leia's step-brother husband. It's meant to explain Kylo's messed-up attitude?

      Bel-Cam Jos 1 Day Ago Go to last post
      Droid

      So his name isn't really Han Solo...

      I didn't see a thread for the new Han Solo movie, and I couldn't find a post about this.

      According to Disney CEO Bob Iger:

      We’re

      Droid 1 Day Ago Go to last post
      JediTricks

      Why can't I post pics right now?

      Oh, yeah, it is acting squirrelly, I'll have it looked into.

      JediTricks 2 Days Ago Go to last post
      Maradona

      Star Wars Rebels - Season 3

      I liked the "Zero Hour" two part season finale. I'm glad that the show didn't get rid of Thrawn, who is such a strong character, the way that

      Maradona 2 Days Ago Go to last post
      Bel-Cam Jos

      Star Wars Rebels - Season 3

      Timothy Zahn must've LOVED these two: Interdictor Cruisers, Thrawn in ground battle gear, his plans would've been flawless were it not for the (blatantly-obvious)

      Bel-Cam Jos 2 Days Ago Go to last post
    Single Sign On provided by vBSSO