Hallmark Announces First New York Comic Con Presence

Hallmark announces its first visit to New York Comic Con International at the Javits Center (Oct. 13-16), the East Coast's biggest popular culture convention. Attendees will have access to Comic Con-exclusive Hallmark Keepsake Ornaments and receive a sneak peek of product for 2012.

During the convention, Hallmark will sell limited quantities of the following Keepsake Ornaments:

• U.S.S. Defiant: The ill-fated U.S.S. Defiant is from the third-season episode "The Tholian Web" and celebrates the 45th anniversary of the original “Star Trek” television series. Based on a 2006 Keepsake Ornament of the U.S.S. Enterprise, it features luminescent paint that allows the ornament to glow green in the dark as seen in the fan-favorite episode.
• Droids R2-Q5 and R2-A3: Fans of the iconic film series will recall the black-bodied R2-Q5 being assigned to the second Death Star as the red-trimmed R2-A3 flew along with X-wing starfighter pilot Wedge Antilles. The special-edition barrel-shaped Droids will be sold as a set.

This will mark the first year that Hallmark will create convention exclusive Keepsake Ornaments for New York Comic Con. Hallmark has produced exclusive Keepsake Ornaments in recent years for events including Comic Con International, Star Wars Celebration V, the National Barbie® Doll Collectors Convention and Disney’s D23 Expo.


“We are excited to participate for the first time in New York Comic Con," said Beth Dorr, associate product manager for Keepsake Ornaments. “The convention gives us a great opportunity to meet and interact with more of our most passionate fans who can't travel to the West Coast and reward them with exclusive opportunities and sneak peeks.”


Visitors to the Hallmark booth 110 will receive a series of collectible buttons featuring quotes from the new line of Star Wars Gifts coming exclusively to Hallmark Gold Crown stores spring of 2012. A different design in the series will be given away each day of the convention in limited quantities.


Other activities include visits from Star Wars characters courtesy of the 501st Legion, a sneak peek of Hallmark’s Star Wars products planned for 2012 and fun giveaways.