• Star Wars Had Record Toy Revenue for Non-Movie Year

      Lucasfilm's "Star Wars" franchise had its highest toy revenue ever for a non-movie year in 2010 and the best toy revenue since "Star Wars: Episode III Revenge of the Sith."

      With sales of more than $510 million last year, "Star Wars" also maintained its position as the bestselling boys toy licence in the U.S. for the third consecutive year, according to Lucasfilm and research firm NPD Group.

      Attachment 24489
      Jessica Hinkle makes final adjustments to the ''Star Wars'' booth lighting behind an 'AT-AT' in Hasbro's Toy Fair showroom at the American International Toy Fair in New York, February 11, 2010. Credit: Reuters/Ray Stubblebine/Hasbro/Handout


      The popularity of animated TV series "Clone Wars" on U.S. cable network Cartoon Network has helped keep the saga in media play, and toy lines from Hasbro and Lego have helped keep long-time and new fans spending.

      Lucasfilm said the brisk sales of toys are also being reflected in demand for licensed products in such categories as publishing, apparel, consumer electronics and housewares. It didn't disclose revenue for all merchandise categories.

      Among last year's merchandise successes is the "Lego Star Wars Visual Dictionary" from DK Publishing, which has spent 56 weeks on top of the New York Times Children's Picture Book Bestseller List.

      "Around the office, our mantra is that 'Star Wars' is forever, and we continue to see that this is true for our loyal fans," said Howard Roffman, president of Lucas Licensing. "We've got a great series on the air, and a whole slate of great products that provide ongoing connection points for our audience. When the canvas is an entire galaxy, there is always more to explore."

      This year, the sci-fi evergreen will see the release of "Star Wars: The Complete Saga" on high-definition Blu-ray, a relaunched Star Tours ride at Walt Disney theme parks, a new Hasbro take on the lightsaber and video games, such as "Lego Star Wars III: The Clone Wars" and "Star Wars: The Old Republic."

      All this will lead up to the return of "Star Wars" to theatres in 2012 with the 3D release of "Star Wars: Episode I The Phantom Menace."

      (Editing by Zorianna Kit)
      Buy the hottest collectibles from: BigBadToyStore.com and BriansToys.com.


      Comments 2 Comments
      1. JediTricks's Avatar
        JediTricks -
        I find it quite disappointing that SW sales are up, yet they raised all the pricing supposedly to compensate for sales being down. As a collector, I don't like being jerked around.
      1. XmasDVD's Avatar
        XmasDVD -
        Come on JediT - Lucas/SW has been jerking fans for years. 'Special' figures in multipacks and 'exclusives' that show up later. It's the way of the FORCE (Force collectors to buy everything)
    • Recent Forum Posts

      bigbarada

      QUESTIONS FOR HASBRO at Conventions 2016

      Huh, I wonder if they would send out new wings for the TIE Fighter. I've been considering buying a newer release TIE and, assuming the wings are less

      bigbarada 25 Minutes Ago Go to last post
      JediTricks

      Transformers: Energon & Beyond

      Having seen a pic of Swindle with his arms away from his body, he didn't look as much a steroid abuser, so when I saw one in Target today along with the

      JediTricks 3 Hours Ago Go to last post
      The 'Xir

      Twitter! Help!!!

      NO?! NO ONE?!! No one at all?!!! It's OK.
      Twitter will soon be sold off, taken over, or just languish to under $10/share. But, You would

      The 'Xir 3 Hours Ago Go to last post
      JediTricks

      L.A. area Just Found

      Fox Hills Mall Target had a 6" Flametrooper, the 3.75" class 2 Boba Slave I, and the CW Bruticus deluxe wave.

      So, no takers on

      JediTricks 3 Hours Ago Go to last post
      Mr. JabbaJohnL

      QUESTIONS FOR HASBRO at Conventions 2016

      They did send out straighter X-wing guns to people who wrote to customer service (which reminds me I still need to do that), so they're at least working

      Mr. JabbaJohnL 11 Hours Ago Go to last post
      Adam

      Transformers: Energon & Beyond

      There is no Classics version of Swindle.

      Adam 13 Hours Ago Go to last post
      Mad Slanted Powers

      The Force Awakens products to hit September 4

      Fred Meyer is a chain of stores that are common here in the Northwest. It is owned by Kroger now.

      Mad Slanted Powers 14 Hours Ago Go to last post
      bigbarada

      QUESTIONS FOR HASBRO at Conventions 2016

      Did anyone ever address the issue of the rubbery wings and guns on the TFA TIE Fighter and X-Wing toys? If not:

      Many fans have expressed

      bigbarada 15 Hours Ago Go to last post
      Tycho

      The Force Awakens products to hit September 4

      Who is Fred Meyer in what screening does he post under?

      Tycho 20 Hours Ago Go to last post
      Tycho

      L.A. area Just Found

      Nerve damage? I think I'm not aware of what happened.

      I got my order of Disney kylo run without helmet. I like him a lot I wish the right

      Tycho 20 Hours Ago Go to last post
    Single Sign On provided by vBSSO