• Playing with the Force: Star Wars Toys in Film

      Since 1977, the popularity of the Star Wars films establishes a deep footprint on cultures around the world. The franchise reaches beyond theaters with the widely successful marketing of Star Wars merchandise. Action figures and toys generate tangible souvenirs from "a long time ago in a galaxy far, far away." Many children grow up playing with Star Wars action figures, creating individual memories that aggregate into a broader awareness. The impact of Star Wars action figures has a subtle yet apparent effect. In turn, this effect is shown on film, looping from film to real life and back onto film.

      View the full story at Screened.com
      Buy the hottest collectibles from: BigBadToyStore.com and BriansToys.com.


    • Recent Forum Posts

      Bel-Cam Jos

      Reading!

      Amazing what a 4-day weekend does for reading: my 3rd book included the above, plus these two.

      Children of the Dust Bowl by Jerry Stanley.

      Bel-Cam Jos 56 Minutes Ago Go to last post
      Tycho

      40th Anniversary Collection fixes 6-inch Black Series Leia headsculpt

      I think Hasbro will put in Nerf stuff to all remolded and new vehicles from this point on to the future. They're crossing over their brands to increase

      Tycho 3 Hours Ago Go to last post
      Tycho

      Will Hasbro make a 6" carded vintage line beyond the 40th?

      21 backs. This was the count of figures made and showing on the back of the cards for a new hope before The Empire Strikes Back came out. With R5 D4 and

      Tycho 8 Hours Ago Go to last post
      figrin bran

      Transformers: Energon & Beyond

      Distribution for Titans Return has been really horrible! Is Ninivaggi running the TF line now as well? The pegs for deluxes at my local Targets, TRU's,

      figrin bran 9 Hours Ago Go to last post
      figrin bran

      Star Wars Rebels - Season 3

      Another outstanding episode! Was actually home to see it on live broadcast but forgot because of that several week hiatus. Was not expecting the death

      figrin bran 9 Hours Ago Go to last post
      JediTricks

      Star Wars Rebels - Season 3

      We'll see if the end of this episode sticks or gets reversed soon.

      I liked the ep, and once again felt like this could have been a larger

      JediTricks 9 Hours Ago Go to last post
      JediTricks

      Transformers: Energon & Beyond

      Generations Blitzwing is a challenge but I kinda like him despite his shoulders issue. The upcoming Titans Returns version does look good though. Now

      JediTricks 9 Hours Ago Go to last post
      mtriv73

      40th Anniversary Collection fixes 6-inch Black Series Leia headsculpt

      I preordered a Leia an r2 and a Han from amazon. Really disappointed that there is no updated Darth Vader TIE advanced for this year. It is sorely in

      mtriv73 9 Hours Ago Go to last post
      JediTricks

      40th Anniversary Collection fixes 6-inch Black Series Leia headsculpt

      The figure, and some of the first wave, are available for preorder on Amazon right now. I jumped at the chance to get that Leia. It's also available from

      JediTricks 9 Hours Ago Go to last post
      Maradona

      40th Anniversary Collection fixes 6-inch Black Series Leia headsculpt

      I'm kind of on the fence with this sub-line. It seems geared for carded collectors and I've opened all the Black Series figures I've gotten so far.

      Maradona 12 Hours Ago Go to last post
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