• Lucasfilm tells how the Star Wars saga continues to reach new fans

      It is six years since the last Star Wars film tied up the space saga, but Lucasfilm continues to reach new fans and stay relevant. Laura Snoad asks its president of licensing Howard Roffman how the franchise keeps striking back.


      Marketing Week (MW): How can you keep the Star Wars brand relevant to new generations?
      Howard Roffman (HR): One of the strongest elements of the Star Wars property is its timelessness. Parents have had a very strong motivation to introduce their children to Star Wars through the films. But we’ve also taken important elements of the Star Was story and expanded them, for example with [TV series] The Clone Wars.


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    • Recent Forum Posts

      Bel-Cam Jos

      Post a picture of yourself!

      Me with Ian Doescher, author of the SW Shakespeare books, after I was a co-moderator of the panel he spoke at during the local SW Reads celebration. Cool

      Bel-Cam Jos 2 Hours Ago Go to last post
      Bel-Cam Jos

      Bones

      Another of those funny-and-serious mixes. Funny: Fisher (DOCTOR Fisher) back, Brennan's illness. Serious: presidential threats perhaps from the inside.

      Bel-Cam Jos 2 Hours Ago Go to last post
      Bel-Cam Jos

      What are you listening to? (merged)

      I heard that a few times this weekend.

      Right now: one of those songs I sometimes can't make it through without my eyes getting stuff in them,

      Bel-Cam Jos 2 Hours Ago Go to last post
      Bel-Cam Jos

      Our local SW events/gatherings

      Wow: add a day to a long-standing local tradition and it gets bigger crowds, organization, booths, and fatigue! What was great about this year's SW Reads

      Bel-Cam Jos 3 Hours Ago Go to last post
      JimJamBonds

      MLB 2016 - starting with winter trades!

      Yeah and only a handful of games back. #keepthepressumeonthosestupidnorthsiders

      JimJamBonds 4 Hours Ago Go to last post
      JimJamBonds

      Vacation

      LAME!



      Just kidding, looks awesome. Great pic BCJ!

      JimJamBonds 4 Hours Ago Go to last post
      JimJamBonds

      Oh My Goodness!!

      Up SEVEN CENTS! 128 ounces will set you back 243.9 cents.

      JimJamBonds 4 Hours Ago Go to last post
      JimJamBonds

      How did you spend your Saturday?

      Same again.

      JimJamBonds 4 Hours Ago Go to last post
      JimJamBonds

      What have you watched recently?

      How I Met Your Mother Seasons VI and VII. More good stuff from Ted and the gang.

      JimJamBonds 4 Hours Ago Go to last post
      JimJamBonds

      What are you listening to? (merged)

      Yub Nub ~ from some sort of movie or something.

      JimJamBonds 4 Hours Ago Go to last post
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