“To build a grassroots movement of people determined to end this disease, cancer and references to it have to become part of the pop culture zeitgeist,” said Sue Schwartz, SU2C co-founder and partner at Robertson Schwartz Agency. “Lucasfilm’s willingness to highlight the fight against cancer with an icon like Star Wars is a huge boon to our efforts. Everyone at Stand Up To Cancer is eternally grateful to Lucasfilm and our celebrity ambassadors for ‘Using the Force for Good.’ We look forward to continuing this campaign through the end of the year to raise funds for life-saving cancer research.”
About Star Wars: The Complete Saga on Blu-ray
Relive the unforgettable moments and experience the spectacular adventure of STAR WARS The Complete Saga in a way only Blu-ray can deliver. This incredible collection unites all six Episodes together for the first time in stunning high definition with the purest digital sound in the galaxy. With over 40 hours of thrilling special features, including all-new content created exclusively for this release, you can journey deeper into the Star Wars universe and discover more than ever before. This month, feel the Force of STAR WARS The Complete Saga on Blu-ray!
About Stand Up To Cancer
Stand Up To Cancer (SU2C)—a program of the Entertainment Industry Foundation (EIF), a 501(c)(3) charitable organization—raises funds to accelerate the pace of groundbreaking translational research that can get new therapies to patients quickly and save lives. SU2C facilitates collaboration among the best and the brightest in the cancer research community. The American Association for Cancer Research (AACR) and a Scientific Advisory Committee led by Nobel Laureate Phillip A. Sharp, Ph.D., conduct rigorous, competitive review processes through which SU2C’s grantees are selected. By galvanizing the entertainment industry, SU2C generates awareness and builds grassroots support for this new approach to ending cancer.
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