The campaign, which is tied to the 3-D theatrical release of "Star Wars: Episode I The Phantom Menace," centers around a bold take on an improbable fight that could only happen in the universe of Brisk, delivered through an innovative mobile app, limited time packaging and the next generation stop-motion animation that Brisk made famous.
Starting today, Jan. 4, Brisk consumers can choose a side in the battle of "light side versus dark side" with Brisksaber, a groundbreaking mobile gaming app available for download from theAndroid and Apple marketplaces. Through an on-pack promotion called "Un Cap the App," the app allows fans to unlock new characters, vehicles and lightsabers for use in the game based on the nationwide redemption of codes found on specially marked packages of one-liter Brisk Iced Tea and juice drinks.
"The Brisksaber app allows us to continue to offer inventive content that truly engages our growing Brisk community," said Eric Fuller, brand director for Brisk. "We'll reward their loyalty to Brisk and their love of Star Wars by unveiling new content and features for the Brisksaber app."
A 30-second ad featuring a showdown between "Briskified" versions of iconic Star Wars characters Yoda and Darth Maul will debut during FOX TV's Animation Domination programming on Jan. 15 and also will be featured in movie theaters and online. You can see the ad below now.