• How Volkswagen Conducted Its Canine Chorus

      Notable orchestras have long interpreted John Williams' familiar "Star Wars" score, and in the '70s, Bill Murray appeared on "Saturday Night Live" singing his version of the theme: "Star Wars, nothing but Star Wars, give me those Star Wars!" Mr. Murray has now been upstaged by ... the dogs.




      Last week, Volkswagen and Deutsch, Los Angeles, unveiled a 60-second Super Bowl teaser on YouTube and then on broadcast TV during an episode of "The Middle" on ABC. The spot stars mutts barking a canine rendition of "The Imperial March," aka "Darth Vader's Theme," the track featured in last year's VW Super Bowl darling, "The Force."

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