• The Force is with Big G Cereals

      General Mills is bringing the Force to breakfast tables across the country by offering exclusive Star Wars pens in specially marked boxes of Big G cereals to celebrate the launch of Star Wars: Episode I The Phantom Menace in 3D.


      Specially marked boxes of General Mills' Big G cereals are featuring exclusive Star Wars pens to celebrate the launch of Star Wars: Episode I The Phantom Menace in 3D

      In theaters February 10, 2012, Star Wars fans will be able to relive the beginning of Star Wars saga in a stunning 3D experience. From the thrilling Podrace to the final lightsaber battle, audiences will be able to enjoy Star Wars: Episode I The Phantom Menace like never before. To add to the excitement surrounding the launch, specially marked boxes of Big G cereal will contain eight exclusive collectable pens featuring iconic characters from the first episode.

      Star Wars is an all encompassing experience that goes far beyond simply watching and enjoying the movies. By partnering with Big G cereals on this promotion, Star Wars is ensuring that the Force is with fans at all times whether it is in the theater or at breakfast.

      With the cereal boxes hitting shelves to coincide with the 3D launch, Star Wars fans won't have to go to a galaxy far, far away to get their hands on these exclusive pens. By purchasing specially marked boxes of Big G cereal, Star Wars enthusiasts have the chance to collect all eight pens featuring:

      -- Anakin Skywalker
      -- R2-D2
      -- C-3PO
      -- Obi-Wan Kenobi
      -- Yoda
      -- Darth Maul
      -- Queen Amidala
      -- Jar Jar Binks

      Different color inks represent each of the characters!

      "Star Wars is such an exciting and timeless franchise, and we are thrilled to combine it with our nourishing cereals made with whole grain," said Julie Anderla, integrated communications manager for General Mills. "By uniting the two, we are truly creating an unstoppable 'Force'."

      One of the healthiest breakfast options parents can make, Big G cereals are nutrient dense, made with whole grain and are an excellent source of calcium. Participating Big G cereals include Cinnamon Toast Crunch(R) (12.8 oz.), Lucky Charms(R)(11.5 oz.), Reese's(R) Puffs (13 oz.), Cheerios (14 oz.), and Cookie Crisp(R) (11.25 oz). Made with whole grain and chock full of calcium, Big G cereals provide younglings with everything they need to start off their day on the right foot. For more information on Big G cereals visit www.GrowUpStrong.com or www.WholeGrainNation.com .

      About General Mills Big G Cereals
      General Mills Big G cereals have led many cereal health and nutrition initiatives. In 2005, General Mills guaranteed every Big G cereal contained at least 8 grams of whole grain per serving. Today, Big G cereals, like Cinnamon Toast Crunch, Honey Nut Cheerios and Fiber One, comprise America's number one source of whole grain at breakfast, and more than 20 Big G cereals deliver 16 grams or more of whole grain per serving. General Mills currently delivers almost 37.5 million whole grain servings per day with Big G cereals.
      About General Mills

      One of the world's leading food companies, General Mills operates in more than 100 countries and markets more than 100 consumer brands, including Cheerios, Haagen-Dazs, Nature Valley, Betty Crocker, Pillsbury, Green Giant, Old El Paso, Progresso, Yoplait, Cascadian Farm, Muir Glen, and more. Headquartered in Minneapolis, Minnesota, USA, General Mills had fiscal 2010 global net sales of US$16 billion, including the company's $1.2 billion proportionate share of joint venture net sales.

      About Lucasfilm
      Lucasfilm, the Lucasfilm logo, STAR WARS(TM) and related properties are trademarks and/or copyrights, in the United States and other countries, of Lucasfilm Ltd. and/or its affiliates. TM & (C) Lucasfilm Ltd. All rights reserved. All other trademarks and trade names are properties of their respective owners.
      Buy the hottest collectibles from: BigBadToyStore.com and BriansToys.com.


    • Recent Forum Posts

      Bel-Cam Jos

      What's everyone having for lunch today?

      I wanted to try the Taco Bell Naked Chicken Chalupa, so I got their $5 meal (that, plus a regular taco and Doritos Locos Taco, with med. drink - pink

      Bel-Cam Jos 18 Hours Ago Go to last post
      Bel-Cam Jos

      How did you spend your Saturday?

      Recycling, grading (at home and at school to drop off some items to beat the rain), lunch out, watched TV. Still dealing with the more-than-just-inconvenience

      Bel-Cam Jos 18 Hours Ago Go to last post
      Bel-Cam Jos

      Power Play! NHL 13-14 (and beyond?)

      Stadium Series was good for the Penguins, beating in-state rival Philly at Heinz Field on a cold, windy, snow flurry game.

      Bel-Cam Jos 18 Hours Ago Go to last post
      Bel-Cam Jos

      So, what did you think?

      Rogue One wins no Oscars. But that may've been since two presenters for a category were from the film (Jones and Ahmed), and disturbed the Force.

      Bel-Cam Jos 18 Hours Ago Go to last post
      Tycho

      Star Wars Rebels - Season 3

      I told you a season ago or more that in this thread that Kallus would be a good guy. Awesome continuing portrayal of Thrawn. He lives up to how he is

      Tycho 22 Hours Ago Go to last post
      Snowtrooper

      RIP....The Official Dead Thread

      Bill Paxton dead at 61. Apparently complications from surgery.

      Snowtrooper 1 Day Ago Go to last post
      Bel-Cam Jos

      What are you listening to? (merged)

      I've heard two "blue" songs that I like today, that I rarely hear over the airwaves: "Midnight Blue" by Lou Graham and "Electric

      Bel-Cam Jos 2 Days Ago Go to last post
      OC47151

      3 3/4" figures Rogue One

      Found the Jedha revolt pack at my local Meijer this morning. This set makes me wish Hasblow didn't cheap out with the articulation. Would've been great

      OC47151 2 Days Ago Go to last post
      JediTricks

      The Force Awakens Micro Machines!!!

      Ha! That's a good one. Great photography too, were it not for the wrist articulation I was buying it as full scale.

      JediTricks 2 Days Ago Go to last post
      JediTricks

      Transformers: Energon & Beyond

      Spotted Sixshot, Voyager Optimus, and Voyager Megatron at Target yesterday. What a motley crew.

      Megatron's stickers ruined that figure for

      JediTricks 2 Days Ago Go to last post
    Single Sign On provided by vBSSO