• The Force is with Big G Cereals

      General Mills is bringing the Force to breakfast tables across the country by offering exclusive Star Wars pens in specially marked boxes of Big G cereals to celebrate the launch of Star Wars: Episode I The Phantom Menace in 3D.


      Specially marked boxes of General Mills' Big G cereals are featuring exclusive Star Wars pens to celebrate the launch of Star Wars: Episode I The Phantom Menace in 3D

      In theaters February 10, 2012, Star Wars fans will be able to relive the beginning of Star Wars saga in a stunning 3D experience. From the thrilling Podrace to the final lightsaber battle, audiences will be able to enjoy Star Wars: Episode I The Phantom Menace like never before. To add to the excitement surrounding the launch, specially marked boxes of Big G cereal will contain eight exclusive collectable pens featuring iconic characters from the first episode.

      Star Wars is an all encompassing experience that goes far beyond simply watching and enjoying the movies. By partnering with Big G cereals on this promotion, Star Wars is ensuring that the Force is with fans at all times whether it is in the theater or at breakfast.

      With the cereal boxes hitting shelves to coincide with the 3D launch, Star Wars fans won't have to go to a galaxy far, far away to get their hands on these exclusive pens. By purchasing specially marked boxes of Big G cereal, Star Wars enthusiasts have the chance to collect all eight pens featuring:

      -- Anakin Skywalker
      -- R2-D2
      -- C-3PO
      -- Obi-Wan Kenobi
      -- Yoda
      -- Darth Maul
      -- Queen Amidala
      -- Jar Jar Binks

      Different color inks represent each of the characters!

      "Star Wars is such an exciting and timeless franchise, and we are thrilled to combine it with our nourishing cereals made with whole grain," said Julie Anderla, integrated communications manager for General Mills. "By uniting the two, we are truly creating an unstoppable 'Force'."

      One of the healthiest breakfast options parents can make, Big G cereals are nutrient dense, made with whole grain and are an excellent source of calcium. Participating Big G cereals include Cinnamon Toast Crunch(R) (12.8 oz.), Lucky Charms(R)(11.5 oz.), Reese's(R) Puffs (13 oz.), Cheerios (14 oz.), and Cookie Crisp(R) (11.25 oz). Made with whole grain and chock full of calcium, Big G cereals provide younglings with everything they need to start off their day on the right foot. For more information on Big G cereals visit www.GrowUpStrong.com or www.WholeGrainNation.com .

      About General Mills Big G Cereals
      General Mills Big G cereals have led many cereal health and nutrition initiatives. In 2005, General Mills guaranteed every Big G cereal contained at least 8 grams of whole grain per serving. Today, Big G cereals, like Cinnamon Toast Crunch, Honey Nut Cheerios and Fiber One, comprise America's number one source of whole grain at breakfast, and more than 20 Big G cereals deliver 16 grams or more of whole grain per serving. General Mills currently delivers almost 37.5 million whole grain servings per day with Big G cereals.
      About General Mills

      One of the world's leading food companies, General Mills operates in more than 100 countries and markets more than 100 consumer brands, including Cheerios, Haagen-Dazs, Nature Valley, Betty Crocker, Pillsbury, Green Giant, Old El Paso, Progresso, Yoplait, Cascadian Farm, Muir Glen, and more. Headquartered in Minneapolis, Minnesota, USA, General Mills had fiscal 2010 global net sales of US$16 billion, including the company's $1.2 billion proportionate share of joint venture net sales.

      About Lucasfilm
      Lucasfilm, the Lucasfilm logo, STAR WARS(TM) and related properties are trademarks and/or copyrights, in the United States and other countries, of Lucasfilm Ltd. and/or its affiliates. TM & (C) Lucasfilm Ltd. All rights reserved. All other trademarks and trade names are properties of their respective owners.
      Buy the hottest collectibles from: BigBadToyStore.com and BriansToys.com.


    • Recent Forum Posts

      Snowtrooper

      Fan made replicas and helmets

      I knew that PVC fumes were something to avoid if you were heating it up or cutting, but I wasn't aware of the "outgassing" that occurs over

      Snowtrooper 3 Hours Ago Go to last post
      Bel-Cam Jos

      4:20? Try 11:38!

      Was at a racing event yesterday, and tried to get a 1138 somehow in the times on the clock: this was the closest (spoiler: no cigar).

      Bel-Cam Jos 7 Hours Ago Go to last post
      Bel-Cam Jos

      How did you spend your Saturday?

      The rain throughout the day had a minor effect on what was done (but it never poured, mostly sprinkling). Out for recycling (thankfully, a break in rain),

      Bel-Cam Jos 7 Hours Ago Go to last post
      Bel-Cam Jos

      Power Play! NHL 13-14 (and beyond?)

      PIT v. WAS is even at one a piece. If it goes 7, that will be an epic game. But I'm hoping it'll end in 6, so the Penguins' home fans can enjoy the handshake

      Bel-Cam Jos 7 Hours Ago Go to last post
      jkno

      Fan made replicas and helmets

      I know what you mean. Life-size statues and collectibles are always impressive in person. I used to have my SDS Stormie armor for 5 years already on

      jkno 13 Hours Ago Go to last post
      JediTricks

      The Force Awakens Micro Machines!!!

      Part 1 has a small mistake, the Gunship is from ROTJ. Also, and I know this is controversial for some folks, but I purchased SWMM and Star Trek MM 3 packs

      JediTricks 21 Hours Ago Go to last post
      Snowtrooper

      Fan made replicas and helmets

      Thats a pretty awesome thing to have sitting in your house. I absolutely love mine. Not to sound weird, but its fun just to sit and admire all the details

      Snowtrooper 1 Day Ago Go to last post
      JediTricks

      Transformers: Energon & Beyond

      In discussing the high price to relatively underwhelming size of the Masterpiece Optimus Primal, I figured out what I had paid on all the Japanese Masterpieces

      JediTricks 1 Day Ago Go to last post
      Bel-Cam Jos

      MLB 2016 - starting with winter trades!

      So now Pittsburgh is up to the 4th-best NL (and 6th-best in MLB) record. I heard they will play Miami in San Juan, PR later this year... and that the

      Bel-Cam Jos 1 Day Ago Go to last post
      OC47151

      New Hallmark Ornaments for sale on Saturday

      It wouldn't surprise me, but i was thinking more of the desert scavenger vehicle or the epic snow speeder chase scene.

      OC47151 1 Day Ago Go to last post
    Single Sign On provided by vBSSO