• US: Star Wars Toys are #1 for Boys

      Star Wars has been ranked as the number one toy property and number one toy licence for boys aged six and up for 2011 in the US, according to NPD.


      In addition, the property was also the number two licensed toy property overall for the year.

      Lines from both Lego and Hasbro continue to perform well in the toy aisles, while the brand's publishing programme also remains healthy; 15 books have become New York Times bestsellers - twice as many as in 2010 - holding positions for 47 weeks on the list.

      In addition to consumer products, other brand highlights for the year included the debut of the Star Wars Saga in a Blu-ray box set, plus the launch of Star Wars: The Old Republic from Bioware. Just a month after launch, the multiplayer game had an online audience of more than 1.7 million subscribers.

      Meanwhile, 2012 will see the release of the first film - Star Wars: Episode 1 The Phantom Menace - in 3D.

      "Star Wars now spans three decades and has become cross-generational, family entertainment," said Paul Southern, VP, Lucasfilm Licensing and Consumer Products. "The fact that Star Wars allows for so many different audiences to connect with the brand, while remaining true to the spirit of what George Lucas tapped into with the very first movie, is continued proof that the appeal of Star Wars is universal and timeless."

      via Licensing.biz



      Buy the hottest collectibles from: BigBadToyStore.com and BriansToys.com.


      Comments 2 Comments
      1. JediTricks's Avatar
        JediTricks -
        That's quite surprising, #1 boys property, #2 overall property; it seemed like an off year for the shelves and yet it did that well. It still surprises me to see Lego mentioned in these, they don't have that many sets each year, and they get more and more elaborate and expensive.
      1. nohagent's Avatar
        nohagent -
        I have the exact same observations. And Lego? Wow, there must be a slew of "Rich People" out there buying this stuff up for the kiddies. Must be family members of our political parties or something.
        Quote Originally Posted by JediTricks View Post
        That's quite surprising, #1 boys property, #2 overall property; it seemed like an off year for the shelves and yet it did that well. It still surprises me to see Lego mentioned in these, they don't have that many sets each year, and they get more and more elaborate and expensive.
    • Recent Forum Posts

      Tycho

      Star Wars Rebels - Season 3

      I like learning about the Mandalorian history. It has been so many times changed and inconsistent. Whenever you have inconsistencies it is easy to say

      Tycho 1 Hour Ago Go to last post
      Snowtrooper

      Should Leia be CG in Episode 9

      As long as the family is ok with it and they can do it well, I've got no problems with it. By the time IX rolls around, enough time should have passed.

      Snowtrooper 1 Hour Ago Go to last post
      Bel-Cam Jos

      Possession Arrow! (college basketball start-up)

      Advance about a month: all three of "my" teams are in 2nd- or 3rd-to-last place in their respective conferences. OSU and Pitt have 12 wins and

      Bel-Cam Jos 18 Hours Ago Go to last post
      Bel-Cam Jos

      Should Leia be CG in Episode 9

      As long as it's about the same amount of time (or less) as Tarkin had in R1, I'd say maybe.

      On a side note, does mentioning the film's title

      Bel-Cam Jos 18 Hours Ago Go to last post
      Bel-Cam Jos

      Star Wars: Episode VIII The Last Jedi

      Well, then Episode IX will be "Test Pattern." Or, "Toy Story IV: A New Franchise."

      Bel-Cam Jos 19 Hours Ago Go to last post
      JediTricks

      Pro football? AGAIN?!? Oh yeah!

      Yeah, I'm also rooting for "not the Patriots". "Not the Patriots" is my favorite team!

      I was at brunch yesterday at a

      JediTricks 1 Day Ago Go to last post
      JediTricks

      Power Play! NHL 13-14 (and beyond?)

      Good, good. Let us know if you go.

      JediTricks 1 Day Ago Go to last post
      JediTricks

      Star Wars: Episode VIII The Last Jedi

      Super not feeling this for the moment. The movies now go Return of the Jedi, The Force Awakens, The Last Jedi? That's a mixed message at best. Might as

      JediTricks 1 Day Ago Go to last post
      Maradona

      Star Wars: Episode VIII The Last Jedi

      TLJ. I like it, but wasn't yours was the first TLJ, JJL?

      Maradona 1 Day Ago Go to last post
      Mr. JabbaJohnL

      Star Wars: Episode VIII The Last Jedi

      StarWars.com revealed the title of Episode VIII, and it's: THE LAST JEDI.

      The poster is in the same style of the first TFA teaser poster,

      Mr. JabbaJohnL 1 Day Ago Go to last post
    Single Sign On provided by vBSSO