• US: Star Wars Toys are #1 for Boys

      Star Wars has been ranked as the number one toy property and number one toy licence for boys aged six and up for 2011 in the US, according to NPD.


      In addition, the property was also the number two licensed toy property overall for the year.

      Lines from both Lego and Hasbro continue to perform well in the toy aisles, while the brand's publishing programme also remains healthy; 15 books have become New York Times bestsellers - twice as many as in 2010 - holding positions for 47 weeks on the list.

      In addition to consumer products, other brand highlights for the year included the debut of the Star Wars Saga in a Blu-ray box set, plus the launch of Star Wars: The Old Republic from Bioware. Just a month after launch, the multiplayer game had an online audience of more than 1.7 million subscribers.

      Meanwhile, 2012 will see the release of the first film - Star Wars: Episode 1 The Phantom Menace - in 3D.

      "Star Wars now spans three decades and has become cross-generational, family entertainment," said Paul Southern, VP, Lucasfilm Licensing and Consumer Products. "The fact that Star Wars allows for so many different audiences to connect with the brand, while remaining true to the spirit of what George Lucas tapped into with the very first movie, is continued proof that the appeal of Star Wars is universal and timeless."

      via Licensing.biz



      Buy the hottest collectibles from: BigBadToyStore.com and BriansToys.com.


      Comments 2 Comments
      1. JediTricks's Avatar
        JediTricks -
        That's quite surprising, #1 boys property, #2 overall property; it seemed like an off year for the shelves and yet it did that well. It still surprises me to see Lego mentioned in these, they don't have that many sets each year, and they get more and more elaborate and expensive.
      1. nohagent's Avatar
        nohagent -
        I have the exact same observations. And Lego? Wow, there must be a slew of "Rich People" out there buying this stuff up for the kiddies. Must be family members of our political parties or something.
        Quote Originally Posted by JediTricks View Post
        That's quite surprising, #1 boys property, #2 overall property; it seemed like an off year for the shelves and yet it did that well. It still surprises me to see Lego mentioned in these, they don't have that many sets each year, and they get more and more elaborate and expensive.
    • Recent Forum Posts

      TeeEye7

      RIP....The Official Dead Thread

      Eugene Cernan, 82

      Astronaut, most famously known as the last man to walk on the Moon.
      Rest well, sir.

      TeeEye7 8 Hours Ago Go to last post
      Bel-Cam Jos

      The "other" SW canonical fiction Thread

      Hey, if you missed Jacen and Jaina from the SW EU, and you want them to sound like millennial teenagers but be less-developed as characters, then the

      Bel-Cam Jos 11 Hours Ago Go to last post
      TeeEye7

      How is the weather by you today?

      Overcast and mid-40s for several days, now, here in the Valley. Jump over into our mountain or desert communities and it's sunny and pleasant!

      TeeEye7 14 Hours Ago Go to last post
      TeeEye7

      Oh My Goodness!!

      For who knows what reason, we're flirting with $2.70/gal. (Some places are over $3). I guess they're jumping the gun on Gov. Moonbeam's proposed increase

      TeeEye7 14 Hours Ago Go to last post
      Bel-Cam Jos

      RIP....The Official Dead Thread

      Pro wrestler Jimmy "Superfly" Snuka, at 73.

      Bel-Cam Jos 15 Hours Ago Go to last post
      Bel-Cam Jos

      Pro football? AGAIN?!? Oh yeah!

      This could be a color-fest SB:
      - The Game of Yellow (GB v. Pitt)
      - The Game of Black (Atl v. Pitt)
      - The Game of Red (NE v. Atl)

      Bel-Cam Jos 15 Hours Ago Go to last post
      DarthQuack

      Oh My Goodness!!

      Around $2.29 is the best price I've seen lately.

      DarthQuack 17 Hours Ago Go to last post
      DarthQuack

      What are you watching right now?

      A M*A*S*H marathon while I'm at work! Shhhhhhh don't tell anyone!

      DarthQuack 18 Hours Ago Go to last post
      DarthQuack

      How is the weather by you today?

      Temps still in the 70s here in FL. I'd be happy with 50s and 60s.

      DarthQuack 18 Hours Ago Go to last post
      DarthQuack

      Pro football? AGAIN?!? Oh yeah!

      I'm pulling for the NFC, so sick of Brady and Rapelesberger.

      DarthQuack 18 Hours Ago Go to last post
    Single Sign On provided by vBSSO