• US: Star Wars Toys are #1 for Boys

      Star Wars has been ranked as the number one toy property and number one toy licence for boys aged six and up for 2011 in the US, according to NPD.


      In addition, the property was also the number two licensed toy property overall for the year.

      Lines from both Lego and Hasbro continue to perform well in the toy aisles, while the brand's publishing programme also remains healthy; 15 books have become New York Times bestsellers - twice as many as in 2010 - holding positions for 47 weeks on the list.

      In addition to consumer products, other brand highlights for the year included the debut of the Star Wars Saga in a Blu-ray box set, plus the launch of Star Wars: The Old Republic from Bioware. Just a month after launch, the multiplayer game had an online audience of more than 1.7 million subscribers.

      Meanwhile, 2012 will see the release of the first film - Star Wars: Episode 1 The Phantom Menace - in 3D.

      "Star Wars now spans three decades and has become cross-generational, family entertainment," said Paul Southern, VP, Lucasfilm Licensing and Consumer Products. "The fact that Star Wars allows for so many different audiences to connect with the brand, while remaining true to the spirit of what George Lucas tapped into with the very first movie, is continued proof that the appeal of Star Wars is universal and timeless."

      via Licensing.biz



      Buy the hottest collectibles from: BigBadToyStore.com and BriansToys.com.


      Comments 2 Comments
      1. JediTricks's Avatar
        JediTricks -
        That's quite surprising, #1 boys property, #2 overall property; it seemed like an off year for the shelves and yet it did that well. It still surprises me to see Lego mentioned in these, they don't have that many sets each year, and they get more and more elaborate and expensive.
      1. nohagent's Avatar
        nohagent -
        I have the exact same observations. And Lego? Wow, there must be a slew of "Rich People" out there buying this stuff up for the kiddies. Must be family members of our political parties or something.
        Quote Originally Posted by JediTricks View Post
        That's quite surprising, #1 boys property, #2 overall property; it seemed like an off year for the shelves and yet it did that well. It still surprises me to see Lego mentioned in these, they don't have that many sets each year, and they get more and more elaborate and expensive.
    • Recent Forum Posts

      TeeEye7

      How is the weather by you today?

      Upper 90s but falling to mid-90s beginning tomorrow for the rest of the week. Upper 80s by the week end! Could Fall be flexing its muscles?

      TeeEye7 5 Hours Ago Go to last post
      TeeEye7

      How did you spend your Saturday?

      Chores, chores, and more chores.....

      TeeEye7 5 Hours Ago Go to last post
      TeeEye7

      RIP....The Official Dead Thread

      Gene Wilder, 83.

      Complications from Alzheimer's. Truly sad.

      TeeEye7 5 Hours Ago Go to last post
      jkno

      Fan made replicas and helmets

      Thanks guys!

      jkno 15 Hours Ago Go to last post
      Tycho

      New Star Trek tv series - Discovery

      But the whole point of Kirk with a leg holster was to draw in non-fans who thought a space Western would be cool. You kind of complained about dad. But

      Tycho 20 Hours Ago Go to last post
      Maradona

      RIP....The Official Dead Thread

      Mexican singing icon Juan Gabriel has passed at 66. His song about losing his mother never fails to bring tears to my eyes. They are together now.

      Maradona 21 Hours Ago Go to last post
      Bel-Cam Jos

      Do You?/Could You?/Should They? (musical identification)

      There have been some bands and artists that came out for public listening around the same time, and either due to personal or managerial choice sounded

      Bel-Cam Jos 22 Hours Ago Go to last post
      Bel-Cam Jos

      Musical questions discussed?

      There's a semi-sample/subtle reference thread that runs from Squeeze's "Tempted" to Suzanne Vega's "Tom's Diner" to Fall Out Boy's

      Bel-Cam Jos 22 Hours Ago Go to last post
      Bel-Cam Jos

      Oh My Goodness!!

      Was near Costco (and their lowest-in-the-area price of $2.29), but lines out into traffic were a no-way. Headed home and pleasantly found a station at

      Bel-Cam Jos 22 Hours Ago Go to last post
      JimJamBonds

      Fan made replicas and helmets

      Yeah nice collection there jkno!

      JimJamBonds 1 Day Ago Go to last post
    Single Sign On provided by vBSSO