• The Force Remains with The LEGO Group

      The LEGO Group and Lucasfilm Ltd. today announced renewal of the Star Wars licensing deal that, 12 years ago, transformed a construction toy theme into a global entertainment property with strong cross-generational, multi-platform appeal. Fans can look forward to LEGO Star Wars product and content development for the next 10 years, according to the terms of the deal.



      The LEGO Group first acquired the rights to manufacture LEGO toys based on the Star Wars universe in 1999, marking the first time in its global history that the worlds leading construction toy manufacturer would represent someone elses story and characters in the LEGO world. What was once considered a licensed novelty is now considered a core LEGO franchise, similar to LEGO CITY, and ranks among the companys global top themes.

      A best-seller since its introduction, LEGO Star Wars has experienced tremendous growth over the last six years in particular, due to the continued strength of core construction toy development and expansion to video games, publishing, television and video content and other relevant categories for fans of all ages.

      It is very rare to find an evergreen property that delivers growth year on year in toys, even in years without events driving box office buzz, yet Star Wars defies all odds, continually reinventing itself, and our LEGO business continues to grow exponentially, said Jill Wilfert, Vice President of Licensing and Entertainment for The LEGO Group. Star Wars is a cultural phenomenon that shares many characteristics with the LEGO brandcross generational appeal, versatile story and character content, creativity and imaginationand we believe that we can continue to grow LEGO Star Wars for many years to come.

      We are delighted to have extended our long and very successful relationship with LEGO Group, said Derek Stothard, Senior Director for Global Toys and Hardlines at Lucas Licensing. Bringing together these two iconic global brands has created something special that is enjoyed by kids, families and fans everywhere.

      Star Wars is as relevantperhaps more relevanttoday than it was in 1977 when it was introduced, and in 1999 when the first of the next three episodes began to be told. For 2011, Star Wars is the #1 property and #1 license for Boys ages 6 and older according to NPD Group, and has been a top‑3 boys license for the last 11 years. The LEGO share of the property continues to grow, as new generations of children discover, engage with and explore the Star Wars stories through constructive play.

      A global toy phenomenon
      LEGO Star Wars continues to rank among the best-selling global toy lines, with in excess of 200 million boxes sold worldwide since its 1999 launch. More than 340 LEGO Star Wars models have been developed, replicating iconic scenes and starships, as well as more than 425 minifigures from the Star Wars universe. Sets depict everything from the feature film Saga to the animated television series Star Wars: The Clone Wars. Four cross-platform LEGO Star Wars video game titles have changed the face of casual gaming, selling in excess of 30 million units, and are reciprocally driving desire for building toys and video games while also bringing families together to share both forms of play. The line has inspired short- and long-form entertainment in the form of mini movies and the first-ever 30-minute television special, LEGO Star Wars: The Padawan Menace, aired on top childrens networks around the world, including Cartoon Network in the U.S., Super RTL In Germany and on France TV, and is now available on Blu-ray/DVD. LEGO Star Wars: The Visual Dictionaryfrom Dorling-Kindersley has been on the New York Times Bestsellers list for 81 weeks, topping the list at number-one for 18 weeks. Additionally, the franchise is the basis of the first-ever LEGOLAND Park Miniland display area based on a fictional environment, which debuted last year in Carlsbad, California, Billund, Denmark and Gunzburg, Germany and opens this year in Windsor, England.
      Buy the hottest collectibles from: BigBadToyStore.com and BriansToys.com.


    • Recent Forum Posts

      Bel-Cam Jos

      It's College Football Again!

      "My" two Ohio "state" teams (YSU and OSU) were on bye weeks. Pitt lost on a late TD drive to UNC.

      Bel-Cam Jos 5 Hours Ago Go to last post
      Bel-Cam Jos

      Pro football? AGAIN?!? Oh yeah!

      Hey, who's the second-best NFL team in all of Pennsylvania?!

      Bel-Cam Jos 1 Day Ago Go to last post
      Bel-Cam Jos

      How did you spend your Saturday?

      Up in Reno for my dad's memorial celebration at the university's new Stadium Club, so morning was pancakes for breakfast, prepping for the event, printing

      Bel-Cam Jos 1 Day Ago Go to last post
      Bel-Cam Jos

      I was watching Episove IV on TNT and they were speeding it up!

      Why don't they follow sports (mainly soccer and auto racing) and have portions "sponsored by..." (because you know that if you turn on E5 and

      Bel-Cam Jos 1 Day Ago Go to last post
      Bel-Cam Jos

      RIP....The Official Dead Thread

      Two other sports-rated: golf legend Arnold Palmer, at 87; and Marlins pitcher Jose Fernandez in a boating accident, at 24.

      Bel-Cam Jos 1 Day Ago Go to last post
      JimJamBonds

      Oh My Goodness!!

      Down 3 more cents and just under $2.20! $2.1999 in my neck of the woods for 128 fl oz of petrol.

      JimJamBonds 1 Day Ago Go to last post
      JimJamBonds

      How did you spend your Saturday?

      Nice catch Maradona....literally! Vin will be missed.

      JimJamBonds 1 Day Ago Go to last post
      Tycho

      Star Wars Rebels - Season 3

      I enjoyed the episode. I liked Thrawn beginning his plot. And I love seeing Hondo and Rex and speaking Ugnaught.

      Tycho 1 Day Ago Go to last post
      Maradona

      How did you spend your Saturday?

      Went to the dealership to leave my car for a recall, ended up with a loaner for the week it may take to for them to replace the ABS system and air bag

      Maradona 1 Day Ago Go to last post
      JimJamBonds

      How did you spend your Saturday?

      Work, run, read, ate, slept, back up for more work. ie. the usual.

      JimJamBonds 1 Day Ago Go to last post
    Single Sign On provided by vBSSO