• Lego Outgrows Hasbro, Mattel as Star Wars Sets Boost Profit

      Lego A/S, Europes biggest toymaker, boosted profit and market share last year to outgrow its main competitors, helped by sales of building-block sets based on Star Wars and Harry Potter themes.

      Net income jumped 12 percent to a record 4.16 billion kroner ($747 million) in 2011, the Billund, Denmark-based company said today in a statement. Revenue rose 17 percent to 18.7 billion kroner.
      Lego grew faster than Mattel Inc. and Hasbro Inc., the worlds largest toymakers, which both reported 7 percent growth in 2011 sales.

      The Danish company said Thursday it boosted its global market share to 7.1 percent from 5.9 percent in 2010 and that it expects sales to increase this year.
      Growth in the North American market continued undiminished, and also in most European and Asian markets we were able to report double-digit increases in sales, CEO Joergen Vig Knudstorp said in the statement. Sales of license-based product lines in particular were well above expectations in 2011.Lego has bought licenses from moviemakers including Lucasfilm Ltd. and Walt Disney Co. to base building-block sets on film characters. Sales of Pirates of the Caribbean sets also exceeded the companys forecasts.Lego said the European toy market will be flat or slightly declining in 2012 because of the debt crisis, and that there will be modest growth in the rest of the world.

      via PBN.com
      Buy the hottest collectibles from: BigBadToyStore.com and BriansToys.com.


      Comments 1 Comment
      1. JediTricks's Avatar
        JediTricks -
        That's wild, I am surprised they are still growing after what seems like a brand priced so high that it only could appeal to hardcore collectors. I guess they've got "it" though.
    • Recent Forum Posts

      Bel-Cam Jos

      G-day, mate! MLB 2014

      I said this last week, for an away series. And I mean it at home, too! Late inning losses suck worse than any other kind of losses...

      Bel-Cam Jos 9 Hours Ago Go to last post
      TeeEye7

      How is the weather by you today?

      We were promised an Easter in the 90s but so far it's only in the high 70s, sunny and breezy. I'll take that Easter egg!

      TeeEye7 13 Hours Ago Go to last post
      TeeEye7

      How did you spend your Saturday?

      Mrs. TI7 and I worked around the house, ran a few errands, I got a hair cut, we walked the dogs and later went out to dinner. Also paid WAY TOO MUCH for

      TeeEye7 13 Hours Ago Go to last post
      TeeEye7

      Midwest Earthquake

      No, sir, I did not. It's been very active "up at the Lake" as we call it (that would be the Kern Valley/Lake Isabella area directly east of

      TeeEye7 13 Hours Ago Go to last post
      TeeEye7

      Oh My Goodness!!

      $4.50/gal yesterday at the corner station. It's the most I've EVER paid for fuel.
      I thought I felt a gun in my back...

      TeeEye7 13 Hours Ago Go to last post
      bigbarada

      How did you spend your Saturday?

      I spent most of the day yesterday at work, then I was supposed to go see my coworker's band play last night at a bar in a neighboring town, but I forgot

      bigbarada 18 Hours Ago Go to last post
      Maradona

      How did you spend your Saturday?

      Went to WonderCon. Enjoyed it way more than I expected to based on the last time I attended two years ago.

      Maradona 19 Hours Ago Go to last post
      Bel-Cam Jos

      Easter Eggs (the non-DVD variety)

      As long as the soul's chocolate-covered or caramel-centered, many people do just that. You could market "Creepy Peeps" marshmallows with this

      Bel-Cam Jos 20 Hours Ago Go to last post
      sergiurusu

      Fan made replicas and helmets

      BTW did you get the scope lenses?

      sergiurusu 1 Day Ago Go to last post
      El Chuxter

      Easter Eggs (the non-DVD variety)

      I tried to make an eyeball Easter egg. It didn't turn out well.

      So my daughter made a better one, and the reverse says, "You are creepy.

      El Chuxter 1 Day Ago Go to last post
    Single Sign On provided by vBSSO