• Lego Outgrows Hasbro, Mattel as Star Wars Sets Boost Profit

      Lego A/S, Europes biggest toymaker, boosted profit and market share last year to outgrow its main competitors, helped by sales of building-block sets based on Star Wars and Harry Potter themes.

      Net income jumped 12 percent to a record 4.16 billion kroner ($747 million) in 2011, the Billund, Denmark-based company said today in a statement. Revenue rose 17 percent to 18.7 billion kroner.
      Lego grew faster than Mattel Inc. and Hasbro Inc., the worlds largest toymakers, which both reported 7 percent growth in 2011 sales.

      The Danish company said Thursday it boosted its global market share to 7.1 percent from 5.9 percent in 2010 and that it expects sales to increase this year.
      Growth in the North American market continued undiminished, and also in most European and Asian markets we were able to report double-digit increases in sales, CEO Joergen Vig Knudstorp said in the statement. Sales of license-based product lines in particular were well above expectations in 2011.Lego has bought licenses from moviemakers including Lucasfilm Ltd. and Walt Disney Co. to base building-block sets on film characters. Sales of Pirates of the Caribbean sets also exceeded the companys forecasts.Lego said the European toy market will be flat or slightly declining in 2012 because of the debt crisis, and that there will be modest growth in the rest of the world.

      via PBN.com
      Buy the hottest collectibles from: BigBadToyStore.com and BriansToys.com.


      Comments 1 Comment
      1. JediTricks's Avatar
        JediTricks -
        That's wild, I am surprised they are still growing after what seems like a brand priced so high that it only could appeal to hardcore collectors. I guess they've got "it" though.
    • Recent Forum Posts

      OC47151

      World War II buffs....

      I will keep Chalmette in mind but other than getting to NOLA a day early, I don't think there's time for much sightseeing. You know the type of conference:

      OC47151 32 Minutes Ago Go to last post
      TeeEye7

      How is the weather by you today?

      I think we've totally skipped Spring and gone straight to Summer. We've had 10-20 degrees higher temps than normal. Sucks.

      TeeEye7 4 Hours Ago Go to last post
      TeeEye7

      World War II buffs....

      Very cool! Visiting the National World War II Museum is on my bucket list. I graduated high school from NOLA, but the WWII Museum wasn't even a glimmer

      TeeEye7 4 Hours Ago Go to last post
      El Chuxter

      RIP....The Official Dead Thread

      The incomparable Gabriel Garcia Marquez. Looks like someone else will have to take the "Greatest Living Writer" title.

      El Chuxter 11 Hours Ago Go to last post
      Mr. JabbaJohnL

      3 3/4" Black Series Wave 4: Dagobah Luke, Yoda, Snowtrooper, Toryn, Bastila, Dak

      Thankfully these figures are all coming two per case – EE also has them as a set. I already got Dak back when he was released in TVC (when he had a "c"

      Mr. JabbaJohnL 18 Hours Ago Go to last post
      Mr. JabbaJohnL

      The Black Series 6" Wave 4: Anakin, Clone Trooper, Boba Fett, Stormtrooper

      Entertainment Earth confirms that the wave 4 cases are different than previously planned. When the wave was first shown boxed, it included ROTS Anakin,

      Mr. JabbaJohnL 18 Hours Ago Go to last post
      Mr. JabbaJohnL

      E VII will take place 30 years after ROTJ

      The National posted photos of people rolling a giant gray object either into or out of a white tent in Abu Dhabi, which they claim is evidence that Episode

      Mr. JabbaJohnL 19 Hours Ago Go to last post
      OC47151

      World War II buffs....

      I'm attending a conference in New Orleans next month for work. Before I accepted to go (yes, I had a choice) I asked the boss if we had some free time

      OC47151 1 Day Ago Go to last post
      TeeEye7

      World War II buffs....

      Indeed! Praise be to Al Gore!

      TeeEye7 1 Day Ago Go to last post
      OC47151

      What have you watched recently?

      Patton 360 is good. My only complaint about the series was it rushed through late 1944 and the rest of the war too fast.

      The French gov't

      OC47151 1 Day Ago Go to last post
    Single Sign On provided by vBSSO