• Lego Outgrows Hasbro, Mattel as Star Wars Sets Boost Profit

      Lego A/S, Europes biggest toymaker, boosted profit and market share last year to outgrow its main competitors, helped by sales of building-block sets based on Star Wars and Harry Potter themes.

      Net income jumped 12 percent to a record 4.16 billion kroner ($747 million) in 2011, the Billund, Denmark-based company said today in a statement. Revenue rose 17 percent to 18.7 billion kroner.
      Lego grew faster than Mattel Inc. and Hasbro Inc., the worlds largest toymakers, which both reported 7 percent growth in 2011 sales.

      The Danish company said Thursday it boosted its global market share to 7.1 percent from 5.9 percent in 2010 and that it expects sales to increase this year.
      Growth in the North American market continued undiminished, and also in most European and Asian markets we were able to report double-digit increases in sales, CEO Joergen Vig Knudstorp said in the statement. Sales of license-based product lines in particular were well above expectations in 2011.Lego has bought licenses from moviemakers including Lucasfilm Ltd. and Walt Disney Co. to base building-block sets on film characters. Sales of Pirates of the Caribbean sets also exceeded the companys forecasts.Lego said the European toy market will be flat or slightly declining in 2012 because of the debt crisis, and that there will be modest growth in the rest of the world.

      via PBN.com
      Buy the hottest collectibles from: BigBadToyStore.com and BriansToys.com.


      Comments 1 Comment
      1. JediTricks's Avatar
        JediTricks -
        That's wild, I am surprised they are still growing after what seems like a brand priced so high that it only could appeal to hardcore collectors. I guess they've got "it" though.
    • Recent Forum Posts

      Mad Slanted Powers

      Oh My Goodness!!

      $2.499 here at Fred Meyer on Saturday, but with I had a 25 cent discount this time, so I only paid $2.249.

      Mad Slanted Powers 4 Minutes Ago Go to last post
      JimJamBonds

      What are you watching right now?

      The Man In The High Castle. Its set in the early 60's, the allies lost WW II. The land east of the Rockies is German, west of the Rockies is Japanese

      JimJamBonds 2 Hours Ago Go to last post
      JimJamBonds

      How is the weather by you today?

      80's and sticky.

      JimJamBonds 2 Hours Ago Go to last post
      JimJamBonds

      How did you spend your Saturday?

      Worked, ate, interwebs, napped, went to my 20 year hs reunion, went to work.

      JimJamBonds 2 Hours Ago Go to last post
      JimJamBonds

      MLB 2016 - starting with winter trades!

      Cubs aren't messing around....hopefully it fails.

      JimJamBonds 2 Hours Ago Go to last post
      JediTricks

      2016 Black Series Fan Choice Poll

      Don't let the vocal few burn all of us to the ground.

      JediTricks 5 Hours Ago Go to last post
      JediTricks

      New Star Trek tv series - Discovery

      I thought so too, but having talked to others out there lately they've expected it to be Kelvin because the movies are driving the message at the moment.

      JediTricks 5 Hours Ago Go to last post
      JediTricks

      QUESTIONS FOR HASBRO at Conventions 2016

      No, it didn't work out for any of us to make it to SDCC this year unfortunately.

      JediTricks 5 Hours Ago Go to last post
      Maradona

      L.A. area Just Found

      Sorry, JJL. I went through the Hasbro line twice, but Star Wars was sold out every time.

      Maradona 8 Hours Ago Go to last post
      Mad Slanted Powers

      How did you spend your Saturday?

      Went for an hour walk in the morning with my girlfriend. Then a late breakfast followed by relaxing for a bit. We were considering going to an outdoor

      Mad Slanted Powers 20 Hours Ago Go to last post
    Single Sign On provided by vBSSO