• Brush Like a Jedi™ With GUM® Star Wars™ Toothbrushes!

      Coming soon to a galaxy not too far away is the latest advancement by GUM® in the epic battle between healthy teeth and cavities. GUM® encourages kids to learn how to perfect their brushing skills with the brand new line of GUM® Star Wars™ toothbrushes. Each toothbrush helps to make brushing fun, while teaching good habits that last.


      According to a national survey, a majority of dentists say that children don't brush long enough (90 percent) or properly (76 percent). However, nearly all dentists (99 percent) agree that making brushing fun, and the type of toothbrush used, can help motivate children to brush their teeth and establish healthy dental habits.

      "The dental habits children learn at a young age can impact their overall dental health as they get older," says Dr. Michael Ignelzi, D.D.S, Ph.D. "That's why starting a routine early is so important. Using brushes with characters or features that get children excited about brushing, like those in the new GUM® Star Wars™ line, can make brushing fun, and help them get into the routine."

      The GUM® Star Wars™ line of toothbrushes, features three different products that come in unique character designs:


      • The GUM® Star Wars™ Lightsaber™ toothbrush is lightsaber-shaped and flashes for 60-second intervals to encourage longer brushing. Plus interdental trim bristles align with the interdental arch to gently remove plaque between teeth. The unique molded lightsaber design is available in three character: Anakin Skywalker™, Yoda™ and Darth Vader™
      • The GUM® Star Wars™ Power toothbrush features ultra-soft oscillating bristles that gently massage gums and teeth, along with a suction cup base that reduces counter clutter and helps keep the brush head clean. Available in two characters: Darth Vader™ and Clone Captain Rex™.
      • The GUM® Star Wars™ Manual toothbrush comes in a twinpack and includes soft bristles with Dome Trim®, clinically proven to provide exceptional plaque removal on tooth surfaces and below the gum line. Available in four unique characters: Anakin Skywalker™, Yoda™, Darth Vader™ and Clone Captain Rex™.


      "We are very excited about our partnership with Lucasfilm on the GUM® Star Wars™ toothbrush line and think it will be important in helping kids establish healthy oral care habits, which can impact their overall dental health as they get older," said Ann Foppe, senior director of trade marketing for Sunstar Americas. "The new line of GUM® Star Wars™ toothbrushes is the perfect motivation for any Star Wars fan, and can help get kids excited about brushing with some of their favorite characters."

      The entire GUM® Star Wars™ toothbrush line will appear on shelves at most major retailers this spring.
      Buy the hottest collectibles from: BigBadToyStore.com and BriansToys.com.


    • Recent Forum Posts

      JediTricks

      New Star Trek tv series - Discovery

      Yeah, that's a shame, I hate that the powers that be rely on fans to carry everything, then complain the brand isn't growing enough.

      JediTricks 3 Hours Ago Go to last post
      JediTricks

      Discuss the Rogue 1 Toys revealed at Comic-Con

      None of that matters, all you have to do is actually proof-read it before you post it and you'll catch those. It's really easy to correct, the words should

      JediTricks 3 Hours Ago Go to last post
      Tycho

      Discuss the Rogue 1 Toys revealed at Comic-Con

      I am trying to speak slow and coherently to my voice to text and that is still faster than typing on a little screen on my phone and having to prove everything.

      Tycho 15 Hours Ago Go to last post
      Tycho

      New Star Trek tv series - Discovery

      I agree with Droid above.

      Tycho 15 Hours Ago Go to last post
      TeeEye7

      MLB 2016 - starting with winter trades!

      Knowing this town, no.

      It's a sad affair. My niece works summers for the Blaze and she's will be out of a job. So much for saving for college

      TeeEye7 1 Day Ago Go to last post
      Maradona

      London Olympics 2012

      I'm calling it now: Tokyo 2020 will "1up" every Olympics that came before it.

      Maradona 1 Day Ago Go to last post
      Droid

      New Star Trek tv series - Discovery

      Not sure how many people would be confused by the chosen era of this show that are going to go to the effort of finding it on the platform it will be

      Droid 1 Day Ago Go to last post
      OC47151

      Journey to SW: TFA trading cards

      To quote Lili Von Shtupp, it's twue, it's twue! Got an advertisement from an online shop just yesterday about them. The 100-card basic set starts at $7,

      OC47151 1 Day Ago Go to last post
      JediTricks

      New Star Trek tv series - Discovery

      I've heard speculation claiming that by doing it in the Prime universe but before the events of TOS, it won't confuse fans who came in via the movies

      JediTricks 1 Day Ago Go to last post
      Bel-Cam Jos

      Journey to SW: TFA trading cards

      So, I hear that there's a Chrome TFA set out now (soon?), that seems to be a hobby shop-only series. However, what I see seems to be just the same TFA

      Bel-Cam Jos 1 Day Ago Go to last post
    Single Sign On provided by vBSSO