Packaging that serves the dual purpose of long-term storage, such as game boxes, is not included in the initiative.
"Improving Hasbro's product-to-package ratio underscores our long-standing commitment to environmental sustainability," says Duncan Billing, Hasbro's global chief development officer. "This initiative is designed to streamline our manufacturing processes and reduces our use of natural resources, providing consumers with more manageable and environmentally responsible packaging for our products."
Reducing total packaging size is the most recent effort in a series of sustainable packaging initiatives by Hasbro, all of which are designed to minimize the environmental impact, including:
• Phase-out of PVC in packaging: In 2011, Hasbro announced plans to eliminate PVC from all new core toy and game packaging beginning in 2013.
• Elimination of wire ties: In 2011, Hasbro replaced all wire ties in its packages with ties made from paper rattan or bamboo mix to reduce environmental impact. The effort eliminated approximately 34,000 miles of wire ties—more than enough to wrap around the circumference of the Earth.
• Increasing recycled content: In 2011, Hasbro achieved its goal to derive at least 75 percent of paper and board packaging from recycled material, or from sources that practice sustainable forest management. By 2015, Hasbro plans to increase that target to 90 percent.
• Responsible paper sourcing policy: Hasbro implemented an aggressive paper sourcing policy in 2011, providing guidelines for suppliers regarding sustainable paper sourcing to help ensure that paper used in Hasbro products aligns with the company's commitment to environmental sustainability. Among the policy's key requirements is the expectation that suppliers will source paper with as much post-consumer recycled content as practical and financially viable. The company has communicated the policy to its suppliers, and has made it a part of its company-wide quality assurance procedures.
In addition to these leading sustainable packaging initiatives, Hasbro is committed to continuous improvement in corporate social responsibility. The company's CSR efforts focus on three key priorities: product safety, manufacturing ethics and environmental sustainability.
In recognition of Hasbro's companywide CSR efforts, the Ethisphere Institute named the company one of the "2012 World's Most Ethical Companies" in March 2012. Hasbro was also included among the 2012 winners of the U.S. Environmental Protection Agency's Climate Leadership Awards, which recognize corporate, organizational and individual leadership in addressing climate change and reducing greenhouse gas (GHG) emissions.
To learn more about Hasbro's CSR progress, visit www.hasbro.com/csr.
Source: Hasbro Inc.
Users... what would you think of the Star Wars package was reduced? Does the packaging art mean a lot to you?