SirStevesGuide.com - Activision: Skylanders Outselling Star Wars Action Figures

Publisher Activision announced better-than-expected financial results for the first quarter of 2012 today, highlighting sales of Call of Duty: Modern Warfare 3 and World of Warcraft subscriptions. The company also boasted impressive sales of its Skylanders: Spyro's Adventure games and the frequently scarce Skylanders toys.

Activision announced today that in addition to Skylanders coming in as the "#1 kids video game" for the first quarter, it has sold more than 30 million toys as of March 31, 2012. According to Activision execs, that dwarfs Hasbro's Star Wars action figure line.

"Based on our internal estimates, we believe that [Skylanders] toys sales in the first quarter exceeded those of Star Wars, the #1 action figure line," said Activision CEO Bobby Kotick, preceding that with "For the [first] quarter in North America and Europe, including the accessory packs and figures, Skylanders Spyro's Adventures was the #3 best-selling game overall in dollars across all platforms."

Activision plans to revisit the Spyro spin-off with Skylanders Giants this fall for multiple platforms. The publisher released Skylanders Cloud Patrol for iPhone, iPad and iPod touch in April.

We've reached out to Hasbro reps to see how they're feeling about the looming action figure Death Star that is Activision's Skylanders toy line.

via TheVerge.com

1 Comment

Mr. JabbaJohnL - 05-10-2012
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I'm not sure if they're inflating the numbers or whatever, but I've taken notice of the Skylanders line in stores' video game sections. This could be a sign of more integration between play patterns in the future, and I'd be interested to see if Hasbro did anything with it. I assume it's easier for Activision if they make both the video game and toy aspects, whereas with most other lines those kinds of things are run by different companies, but I want to see if this expands to other franchises.