• Activision: Skylanders Outselling Star Wars Action Figures

      Publisher Activision announced better-than-expected financial results for the first quarter of 2012 today, highlighting sales of Call of Duty: Modern Warfare 3 and World of Warcraft subscriptions. The company also boasted impressive sales of its Skylanders: Spyro's Adventure games and the frequently scarce Skylanders toys.

      Activision announced today that in addition to Skylanders coming in as the "#1 kids video game" for the first quarter, it has sold more than 30 million toys as of March 31, 2012. According to Activision execs, that dwarfs Hasbro's Star Wars action figure line.

      "Based on our internal estimates, we believe that [Skylanders] toys sales in the first quarter exceeded those of Star Wars, the #1 action figure line," said Activision CEO Bobby Kotick, preceding that with "For the [first] quarter in North America and Europe, including the accessory packs and figures, Skylanders Spyro's Adventures was the #3 best-selling game overall in dollars across all platforms."

      Activision plans to revisit the Spyro spin-off with Skylanders Giants this fall for multiple platforms. The publisher released Skylanders Cloud Patrol for iPhone, iPad and iPod touch in April.

      We've reached out to Hasbro reps to see how they're feeling about the looming action figure Death Star that is Activision's Skylanders toy line.

      via TheVerge.com
      Buy the hottest collectibles from: BigBadToyStore.com and BriansToys.com.


      Comments 1 Comment
      1. Mr. JabbaJohnL's Avatar
        Mr. JabbaJohnL -
        I'm not sure if they're inflating the numbers or whatever, but I've taken notice of the Skylanders line in stores' video game sections. This could be a sign of more integration between play patterns in the future, and I'd be interested to see if Hasbro did anything with it. I assume it's easier for Activision if they make both the video game and toy aspects, whereas with most other lines those kinds of things are run by different companies, but I want to see if this expands to other franchises.
    • Recent Forum Posts

      El Chuxter

      RIP....The Official Dead Thread

      Buckwheat Zydeco as well.

      El Chuxter 1 Day Ago Go to last post
      Snowtrooper

      It's College Football Again!

      Forgot to post last week. Nebraska beats Oregon 35-32. We might have lost that one if Oregon wouldve kicked extra points rather than going for two all

      Snowtrooper 1 Day Ago Go to last post
      Lord Malakite

      RIP....The Official Dead Thread

      Oddly, The Simpsons went on a big Arnold Palmer tangent in the season premiere.

      Lord Malakite 1 Day Ago Go to last post
      Tycho

      Rogue One not testing well, getting extensive reshoots according to Page Six gossip

      I want a dark war movie where everybody dies. They get the plans to Princess Leia somehow and Vader kills remaining Heroes.

      Every movie does

      Tycho 1 Day Ago Go to last post
      Bel-Cam Jos

      It's College Football Again!

      "My" two Ohio "state" teams (YSU and OSU) were on bye weeks. Pitt lost on a late TD drive to UNC.

      Bel-Cam Jos 2 Days Ago Go to last post
      Bel-Cam Jos

      Pro football? AGAIN?!? Oh yeah!

      Hey, who's the second-best NFL team in all of Pennsylvania?!

      Bel-Cam Jos 3 Days Ago Go to last post
      Bel-Cam Jos

      How did you spend your Saturday?

      Up in Reno for my dad's memorial celebration at the university's new Stadium Club, so morning was pancakes for breakfast, prepping for the event, printing

      Bel-Cam Jos 3 Days Ago Go to last post
      Bel-Cam Jos

      I was watching Episode IV on TNT and they were speeding it up!

      Why don't they follow sports (mainly soccer and auto racing) and have portions "sponsored by..." (because you know that if you turn on E5 and

      Bel-Cam Jos 3 Days Ago Go to last post
      Bel-Cam Jos

      RIP....The Official Dead Thread

      Two other sports-rated: golf legend Arnold Palmer, at 87; and Marlins pitcher Jose Fernandez in a boating accident, at 24.

      Bel-Cam Jos 3 Days Ago Go to last post
      JimJamBonds

      Oh My Goodness!!

      Down 3 more cents and just under $2.20! $2.1999 in my neck of the woods for 128 fl oz of petrol.

      JimJamBonds 3 Days Ago Go to last post
    Single Sign On provided by vBSSO