Published: December 16, 2006
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E-mailThanks again to Hasbro for the answers, to all the folks who sent in questions and especially those who voted on them. Here come Hasbro's answers, and remember to check out ActionFigs.com for their weekly Hasbro Q&A as well.
You can also visit the ongoing 2007 SSG Q&A.
| Hasbro Q&A for the week of December 15th |
| Q: Can Hasbro give us an idea of how many waves and figures there will be in '07? And roughly how many from each movie or EU source? A: I cannot give you as many specifics as you want, simply because we do not want to reveal some surprises we are holding in store. But we will answer your question since we have seen some concern from fans who are afraid that we are abandoning the OTC. That is very far from the case now and in the future! It's been simply a case where a lot of discussion (and excitement) has been expressed about exploring EU in the Q&A so naturally fans have been seeing this. Here's a chance to assuage some concerns. There are nine waves of the 30th Basic Figure line (which I think you are asking about), not including Saga Legends or comic packs which are separate SKUs. There are 60 figures in the 30th figure line, of which 8 are McQuarrie figures. The remaining figures break down as follows: 50% are original trilogy, 25% are prequel, and 25% are from other sources, including some Clones Wars. I cannot give more specifics on this breakdown, in order to save some surprises. Q: In an earlier Q&A, Hasbro said they wanted to put larger accessories in the packages such as the Moisture Vaporator and the curved bar section for the cantina. Can you elaborate on some of the other larger accessories we may see? A: We cannot give details on others right now simply because they would reveal characters. You'll have to stay tuned. ;) Q: Was it intentional for the recent Target-exclusive Rogue II Snowspeeder to be without stickers (especially for low-deco areas such as the cockpit), and without the spring-loaded landing gear? The landing leg in previous releases of this vehicle have a spring which held it in the down position when its door was slid open. A: That was the intention, on both counts. (editor's note: And with this, we conclude 2006's Q&A session. On behalf of the staff and readers of SSG, I want to thank Hasbro for making these Q&As possible, and we look forward to next year bringing even more exciting questions and answers. Also, I want to thank everybody who has participated in the questions-choosing process, every reader who sent in a question and every forumite who voted for what they wanted to see asked has made this Q&A more about what the fans really want to know, without their participation we would not have seen over 100 questions asked and answered, each of you truly made it possible. -JT) Discuss this week's Hasbro Q&A in its Forums Thread! |
| Hasbro Q&A for the week of December 8th |
| Q: The 3" Titanium series X-Wing mold is being rereleased as a Dagobah version soon but the S-foil wings are stuck open on this mold which doesn't look right for the paint scheme. Will Hasbro eventually make a new X-Wing that has opening/closing wings? How about a new 3" Titanium Millennium Falcon with retractable landing gear, or other Galoob die-cast molds that could use updating? A: At long last the X-Wing will be retired after the release of the Dagobah version. We have plans for a completely new x-wing in 2008 with retractable s-foils and flip down front and rear landing gear. Q: The Battle Packs Unleashed line recently had a Snowspeeder vehicle set as part of the Battle of Hoth assortment. Will we see more ships in the line? How about taking larger ships from other Hasbro lines (like the 3¾" line's Millennium Falcon for example) that are close to the line's scale and retool them into the Battle Packs Unleashed line? A: We will not be doing any more Unleashed 2" ships (or playsets) for the time being. The sales have simply not been there for this sub-line, while the 4-packs themselves have been doing very, very well and have found a new audience complementary to the other "major" lines (3-3/4", Galactic Heroes, and Star Wars Transformers). So instead of going after the vehicles, we have actually stepped up production of more new 2" Unleashed figures for next year. Stay tuned for what those will be. Q: Any chance of getting a figure of "Heater", the character name given to the human actor stand-in for Jabba in for A New Hope played by Declan Mullholland? A: Very low probability of us ever doing him. He was always meant to be a stand-in and be replaced, so he would be behind a long list of on-screen figures that we would do before him. Discuss this week's Hasbro Q&A in its Forums Thread! |
| Hasbro Q&A for the week of December 1st |
| Q: Why is it that with some of Hasbro's Star Wars non-main lines (most recently the Potato Head line), the initial item ships in large quantities while further releases are released in smaller numbers that diminish as the waves continue, resulting in a glut of the first items, later items very difficult to find, and diminished sales overall for that line? And why use secondary waves to replenish initial waves when often there's no way to tell how the early waves sell, such as stores having plenty of Darth Tater while the Spudtrooper's case has more Darth Taters in it so stores have less room for Spudtroopers and even less room for them when the R2-Potatoo comes out? The POTJ-era Mega Action line was the same issue, and these examples are hardly alone. A: The question you ask goes to a drop off in popularity after Darth Tater. The casual consumer (not collector) was what kept this subline turning at retail. Artoo Potatoo and Spudtrooper just weren't the iconic draw and commanded less volume, not enough volume on their own to keep the line going. Darth Tater by far was the more popular of the figures among consumers as a whole, and as such we kept releasing him in heavier ratios. Q: Since two recent Neimoidian figures (Neimoidian Warrior and Lushros Dofine) were extremely heavy pegwarmers, and the Episode I Neimoidians sold slowly as well, how does that affect the chances of more Neimoidian figures being made in the future? A: We will do the occasional one every once in while, but we will carefully manage the volume. They are not off the table, but are like Senators... every once in a while we should be doing one to keep that theme active. Q: Removable lightsaber blades so Jedi figures could have saber accessories that were "on" or "off" and could be worn on their belts was a good concept, but this made the saber blades more fragile. Are there any plans to release Jedi figures - both main characters and secondary - with both solid one piece ignited lightsaber and "off" lightsaber hilt accessories? A: We have done this in some cases already. It's a good idea for more widespread use and we'll look into it. Discuss this week's Hasbro Q&A in its Forums Thread! |
| Hasbro Q&A for the week of November 17th |
| Q: In the photos that recently showed up of the 2007 battle pack "Capture of Tantive IV", why are the Stormtroopers in the box using the Evolutions Sandtrooper mold - the one without any mid-torso articulation - and why are they sporting that Sandtrooper's dirty paint job instead of a clean Stormtrooper deco? A: They are showing up as Evo-style Stormies because that's what they are. The mix-up came when the factory grabbed existing deco masks to make the sets, rather than the new deco input we specified. They will ship clean. (editor's note: we were asking why they are using Evolutions Sandtrooper molds in this battle pack, not just in the photos. - JT) Q: In the Episode I line, the "Naboo Pilot" Anakin figure came with a "flight simulator" accessory that was really the panel with control sticks and actually fit in the Naboo Fighter vehicle. Would you consider reissuing this accessory in more accurate colors, and making similar "flight simulator" control stick accessories for the X-wing, Snowspeeder, Y-wing, TIE Fighter, Jedi Starfighters, etc.? These control stick accessories add a welcome layer of realism to the toys and could be released with future pilot figures or with the vehicles themsleves. A: That's an interesting suggestion. We prefer blasters and sabers (or removable helmets) as primary accessories but will see if your suggestion can be incorporated for a future figure at some point. Q: What is the status/future of Action Fleet under its original concept - minifigure interaction and true play features? And what is the status/future of actual Micro Machines (the smallest vehicles Galoob regularly made in plastic)? If there are no immediate plans or foreseeable future for either line, why is that? A: There are no immediate plans for either scale, primarily because we are putting our development efforts against making sure Titanium is as strong as it can be. Discuss this week's Hasbro Q&A in its Forums Thread! |
| Hasbro Q&A for the week of November 10th |
| Q: Why go with the full card-width bubble and figures displayed in poses via the tray? Have you thought about going back to side-bubble, neutral-posed figures for basic figures a la the Vintage, POTF2, and Episode I lines which were easier to store carded and could fit more units into cases? A: Admittedly, we are less concerned about how many figures fit into a box as we are with the whole presentation of the figure and keeping the excitement and energy level for each figure very high. With the Saga line, we really wanted to emphasize the integration of the figure in the context of the movie scene as well as ensuring we have dynamic posing. That's what we thought was best for the line. For 2007, it's a different approach emphasizing the energy of the character and the focus on a new look for the 30th. The 2007 blister is on one side and not all the way across the card. This might be more like what you are talking about in terms of somewhat smaller blister size, but still a strong departure from some of the past lines in terms of presenting character. Q: What are the chances of seeing a relauch of the Collector Fleet series (the larger, electronic starships of the Rebel Blockade Runner, Imperial Star Destroyer, & the very-rare Super Star Destroyer from '96), with new entries such as ROTS ships like the Venator Class Star Destroyer and The Invisible Hand? A: They don't fit any of the strategies we have, so there are no plans for their re-introduction. Q: Vacuum-metallizing is nearly always used for C-3PO and R2-D2 even though it seems to be more troublesome to work with, makes the parts more fragile, is difficult to keep paint applied to, limits the amount of articulation & gimmicks that can be have, and the chromed-look doesn't scale down very well. The only time R2's vac-metallized dome has looked right is on the Episode I figure where a dull-coat was applied over it, and unfortunately this technique was never used again. And painted R2-D2 domes generally aren't painted shiny enough even though Hasbro has used shinier paints in other items. Why use vac-metallizing so often with these figures, why not use shiny metallic paints instead, and for remaining vac-metallized elements what about using dull-coat again? A: Simply, kids like things that are as bright and shiny as they can get. Currently available metallic paints don't achieve the same results, so we haven't been excited by thaem. There are, however, some new paint techniques available that our R&D lab is evaluating for future vac-metal applications that may offer the same solution you are talking about. We don't know if or when we'll use these (they have to pass our rigorous play test standards), but if they work out, you'll see us using these for future shiny parts or figures. Discuss this week's Hasbro Q&A in its Forums Thread! |
| Hasbro Q&A for the week of November 3rd |
| Q: In a recent Q&A you stated it's important that Cantina patrons have bendable knees because many were sitting. With that said, why don't the figures in Death Star Briefing pack have bendable knees? If I remember correctly these guys were all sitting down, besides Vader and maybe Tarkin. A: The difference there is that we have produced the Cantina bar elements and we needed to be consistent with that. For the Briefing set, we went largely with character tools we had available to us at the time we created it. We thought it was more important to go for this set this year because we might not have had a window to do it down the road. Q: Would Hasbro consider changing the Greatest Hits-style line to have packaging different from the regular basic line, the cardback graphics being more different than they currently are, so both it and the regular line draw unique attention from each other? A: We work with Lucasfilm very closely on the differentiation of each line. It's felt that a "family" look is more important than a different look, and that is why there are small changes between the two rathar than very large ones. This is likely to be the case next year for the 30th Greatest Hits line as well. Q: Is there any way that HasbroToyShop.com could be better-stocked than it is? There's rarely any new Star Wars product on the site. And could HasbroToyShop.com's ordering system be augmented with an active preorder system on all items listed as "coming soon"? Currently they cannot be preordered if they're still listed as "coming soon". And/or how about an email-notification system on "coming soon" and "out of stock" items? All the pages say now are "check back soon" which isn't too handy, especially for high-demand items that sell out quickly once they go online. A: These are good suggestions and we've passed them on to the HasbroToyShop.com team. As for product availability, Star Wars has been challenging this year because of contuinued high demand for many assortments... a lucky problem to have, but a problem nonetheless. Q: If Hasbro is "testing the waters" with the new Unleashed reissues, why release figures like Grievous who were easy to obtain the first time; why not the second (unmasked) Darth Vader, which you've said you know everyone wants and very few people were able to get? And if the retailers were largely concerned with the size of the Unleashed figures packaging, why re-release them in packaging that is about double the size, especially given that they would logically be a tougher sell at the 33% higher price? A: That would be a good Vader to do next, but we have slotted one Vader at a time to be on shelf (the exception being the K*B re-release of the Best Buy Vader). As for Grievious, we thought the tube package format really made this figure shine and if there was a figure that would expand the appeal of Unleashed 7" to a new market it would be a great figure execution like Grievous. Q: Why aren't all the SW forum boards voting on the inclusion for next year's Greatest Hits line? A: In the future, if we run another such poll, we will probably do it differently to make sure we get the widest possible net-wide participation. Ideas range from selecting a smaller subset of figures for voting and allowing all sites to send back results, or possibly using the Hasbro site as a voting place. We understand the reluctance to drive traffic off-site, but I think it's the community that you and others have worked so hard to foster is what makes each site special, and that's what makes people keep coming back. Q: Lots of fans love both Jedi Starfighters and were looking foward to the AOTC Action Fleet release and then the ROTS Titanium 6" Ultra release, both were cancelled just before going into production but were tooled up. Could these be saved from limbo and presented as an exclusive special Titanium 2-pack? A: We have no plans for Action Fleet at this time, but stay tuned for new on the Titanium vehicles. We are working on a way to bring them to retail. Discuss this week's Hasbro Q&A in its Forums Thread! |
| Hasbro Q&A for the week of October 27th |
| Q: Although we have two figures from the planet Utapau (Tion Medon and Utapaun Warrior, both Pau'an species), the ROTS planet had a second species seen in the film, the Utai - not major players in the film, but they have several moments of screen time making them at least as prominent as background characters such as the Mustafar Sentry or Neimoidian Warrior which are already figures - so are we likely to get any Utai in the near future? A: The poor Utai. The petrol-drenched, varactyl-wrangling blue-collar working class of the sinkhole planet just haven't gotten their fair share of the attention. Which, as befits their status, is a small share. Until they send an ambassador to our line planning meetings, they remain a more long-term goal. Q: Might you re-release the Naboo Fighter vehicle (last seen in Episode 2, for which there was no toy release) with appropriately-chromed aka vacuum-metallized sections? A: At some point, we will probably take a look at the Naboo Fighter, but we haven't yet. The specific issues you mention (vac metal) are not as easy to solve as it seems, and depends on the nature of the parts. It's a good suggestion for something to look at for next time. Thanks! Q: Many Imperial, Rebel, and other-faction lower-rank troopers seen in minor roles in the films have been given names and backstories in the EU. Any chance of seeing these minor individual 'grunts' released as individual character figures thus lending satisfaction for collectors when the names and individual likenesses of these troopers see action figure recognition, as well as another way of bringing greater variety to the various trooper ranks? A: Interesting question. Every once and a while we will give a grunt (Bren Derlin) a name, but for the most part we think keeping these guys as troop builders, rather than one-off characters, is more appealing to most collectors. |
| Hasbro Q&A for the week of October 22nd |
| Q: Buyers have long suffered basic figure case assortments that cause more collecting problems than they solve, whether they be cases trying to refresh older product, focus on unpopular figures across multiple cases, or an extended lack of focus on popular figures - even a perception of intentional shortpacking (and I don't mean chase figures like UGH, that's a separate can of worms). Case revisions often don't do enough to remedy the problem, sometimes making it even worse. Currently, the "Greatest Battles" and "Heroes & Villains" older-figure assortments are in heavy rotation and are choking off shelfspace for actual new assortments in many markets. Nearly every Target, Toys R Us, and Wal-mart is stuffed with those figures which move much slower and have no room to put out the newest TSC wave, Endor 2/The Phantom Menace. Now Hasbro is saying this "greatest hits" style of assortment will be continuing next year. Why are new-product case assortments still such a problem, what is Hasbro doing to deal with the problems beyond simple case revisions, and - understanding that there is some need for older figures to keep a continued presence on shelves - how will the current problems of the "greatest hits" assortment be addressed? A: Just as Collections 1 and 2 in prior years had dediciated space on the pegs, so too will the two basic figure assortments next year (and they also do now, by the way, sit side by side with separate assigned space in the planogram). Retailers replenish figures based on the sell through rate of the assortment, so when stores sell down on 85770 (TSC), they will reorder more. The 87181 (Greatest Hits) have no effect whatsoever on this replenishment. Inventory is managed to keep ample stock on both assortments, independent of how you see them put back on the pegs at the end of the day. One more thing, too - you couldn't be further off regarding the sales of the Greatest Hits figures. They have been a runaway hit and the reason why we are creating a new assortment for next year to keep this going. Q: On the issue of perceived value with small figures like Ewoks, Jawas, Astromech droids, etc., while scale-accuracy is important, smaller figures have often come in 2-packs - Wicket & Logray, Jawa 2pack, Gonk Droid & Jawa, Yoda & Chian, Jedi Padawans, Library Droids, even the just-released Dud Bold & Mars Guo; Wicket & Logray are not only a 2-pack but are scaled-up for perceived value - yet the recent Chief Chirpa feels like a very empty package because it's a very small figure with few accessories. Why was Chirpa not part of a 2-pack, and would Hasbro consider using the basic 2-pack format with smaller figures again in the future to give greater value for buyers' money and get more figures out there? A: We will consider it in the future. As to why Chirpa was a single pack, it was needed to help cost average the wave somewhat. Q: We often wonder why the current "kids market" is treated so much differently from the "collectors market", could you explain Hasbro's perceptions of the distinctions between the "collectors market" and "kids market" in Star Wars collecting? What are the percentages of "kids" collecting the line right now? Isn't that line blurred since most adult collectors started their interest as kids dating back to Kenner's first Star Wars action figures with notions of "collect them all" in 1978? There's a notion among collectors that the "kids market" is more important to Hasbro in the Star Wars collecting even though collectors make up a significant portion of the line's consumers and often buy multiples of each item, are kids today that much different in how they buy and enjoy their toys from 28 years ago that they should be treated as "non-collectors"? A: Last year, kids outnumbered the collectors by a very wide gap. The reason is simple - we had a great movie, and Star Wars became the thing that kids everywhere wanted to get involved with. Just like collectors love Star Wars figures, kids piled on that bandwagon too. Well, kids didn't jump off that bandwagon this year, just like we thought they wouldn't given the product that we were designing to keep them engaged in Star Wars. Usually after a movie year we see kids' interest shift in a different direction, and some did wander away this year, but kids continue to be involved in Star Wars in a big way and are a very important component of the line's current and future success. Collectors do not want to see us focus on just collectors either - a healthier overall line means we can do more products than we otherwise would because retailers see the demand. If the line were just focused on collectors, the relatively smaller volumes would be at risk for being delisted, or we would have to create so many new, more obscure figures to keep the line going that we could not commit the resources and tooling dollars to get everything done. The healthiest Star Wars line is one that has both audiences, kids and collectors, engaged in the highest possible way. How do kids interact with Star Wars figures? Some have a more casual engagement, picking up a few core hero figures, while others dive deeper and appreciate another tier of characters like Kit Fisto, Agen Kolar, Plo Kloon that are the next step for someone who really wants to build up "the world of Star Wars." Others do a deep dive like an adult collector, and these kids may never leave the brand like many of us never did. These kids behave like colelctors but our data shows them as kids. Discuss this week's Hasbro Q&A in its Forums Thread! |
| Hasbro Q&A for the week of October 6th |
Q: Zizzle has released a 2.5-foot-long Black Pearl pirate ship for their Pirates of the Carribean 4" figure line for MSRP $50. In light of this, why hasn't Hasbro done Jabba's Sailbarge yet, especially when Star Wars is the more popular brand? A: What other companies release is not an indicator of what we could release at comparable retail prices, or even that we could release the same toy as they do. Hasbro has different business models, factories, and standards that we work with - it's a very different situation. One thing that has changed from "the way it used to be" is that playsets used to be low-margin drivers that were intended to be the center of the action figure play pattern. Now the situation is very different and playsets are not embraced in the same way by kids, so the business model is a little upside down and we cannot "subsidize" playsets like we used to. This pushes the price up to a very expensive range, and, of course, the higher the price, the fewer the unit sales. The old catch-22. Until we rebuild the kid base, hopefully through animation, we can't look at 3-3/4" playsets as a viable line. Q: Could we get a US release of the Eopie Creature from the Episode I line which to date has only been released in non-US countries? A: We have looked at this. We're not sure how pervasive the demand is, but it remains an option for a future release. Q: Why doesn't Hasbro include basic figure pack-ins that we can actually use (eg: clear stands; Mouse Droids; Senate Cams; Sith Probes; extra accessories like on and off lightsabers, commlinks, scanners, pilot headsets, oxygen masks, backpacks) instead of gimmicks like holo-minifigs and coins? A: Star Wars has a rich history of including pack-ins to enhance the collectibility of the line, admittedly with varying results. Our intention with the coins (and to a lesser extent holos) is to establish a parallel collectible segment with a nostalgic tie back to the vintage days. We think fans will enjoy them, since they are "incremental" to the line in the line and not a replacement for accessories. Incremental in the sense that we make sure each figure has the accessories it needs to be a great figure... and many of them next year have great accessories. Wait and see... Q: What are the chances that Hasbro will make Yarna D'al Gargan (Fat Dancer in Jabba's Palace) in 2007, after 2007, or if definitively not, has Hasbro actively decided that she will never be made? A: We won't be answering any more specific questions on the 2007 line at this time. However, she is definitely a possible future figure. Not out of the question. Q: Which version of the Jedi Starfighter will be offered in the Titanium Series Ultra 6" Vehicle line, the Episode 2 or Episode 3 version? Will this or any other new 6" vehicle be released before the line is ended? A: The Episode III version was tooled up, but unfortunately the 6" scale has been discontinued and the vehicle will not be making it to shelves as part of the series. Q: If a figure made the top 25 of the ToyFare magazine Fan Choice Poll, does that give the figure more of a chance to be made? A: Well, that's an interesting question. Broadly, the answer is yes and the higher it is up the list, the better. It certainly helps justify among the "collector-type" figures we could do if we know that fans have passionately voted for a figure. But it's not a guarantee that a figure will be made in the future. Discuss this week's Hasbro Q&A in its Forums Thread! |
| Hasbro Q&A for the week of September 29th |
| Q: Recently you were quoted as saying that Hasbro had subcontracted the 12" figures to Sideshow as the smaller business model allowed them to manufacture collector-quality 12" figures in a more cost effective manner. Given the rabid fan base the 7" Unleashed line has generated among collectors, and Hasbro's struggles to generate a profit on this line, is there any chance that a similar arrangement could be considered for future Unleashed offerings, whether it be Sideshow or another smaller company? A: It's possible, but for now we are keeping the Unleashed 7" line in-house while we evaluate it and run with the new tube-style packaging expression. Q: Given that Ewoks are well-known, somewhat popular (especially with kids), sell fairly well, and were a deciding factor in the final battle of the Star Wars saga, why have the Ewoks been so short-changed in the modern action figure line (8 figures, 3 of which were inaccurate Wicket repaints, in 11 years)? And, are there any plans to correct this in the future? A: Well, there are a lot of Ewok champions here too and the little furballs will get their due. But they will be by dribs and drabs and not, by same, a Tribble-like Ewok explosion. Patience will be rewarded. Q: Titanium Series 3" Vehicle collectors are concerned over the packaging which, while quite attractive and eye-catching, has trouble with the J-hook being easily damaged and the bubble being very difficult to open. How did this unusual packaging design come about in the first place, and is there any plan to make it stronger and easier to open? (If not, please consider doing so, thank you.) A: Thanks. The design was meant to be a premium expression for die-cast vehicles as well as something that could not be pilfered easily. As such, it is durable but can be tougher to open. We will pass on your comments about the J-hooks to the packaging team. Discuss this week's Hasbro Q&A in its Forums Thread! |
| Hasbro Q&A for the week of September 22nd |
| Q: What does Hasbro think the current number of "collectors" versus "casual buyers" (kids, and parents who buy for them) are in Hasbro's Star Wars line? A: We don't release numbers for our kid or collector bases, but the number of kids actively engaged in Star Wars right now is VERY high. Our challenge is to plan for some of this audience to diminish over time, but we still need to keep a solid mix of heroes and collector-targeted figures to keep kids engaged. We also acknowledge that some kids will behave like collectors and buy very deeply (if not completely) into the line, but for the most part the "kids" we're talking about are the ones who will get a few vehicles and ten or so main figures over the course of the year to continue their involvement in Star Wars. There are a large number of these kids and we keep them in mind when we design waves and greatest hits. Q: Star Wars collecting has always had heavy interest in its vehicles, the figures are 3.75" tall because that size would best allow action figures to interact with toy versions of the vehicles (a Millennium Falcon for 6" figures would be the size of a sofa, way too big). Lewis Galoob Toys made its mark on Star Wars with 2 major lines: Micro Machines and Action Fleet, both were vehicles supplimented by little mini-figures, and in their heyday Galoob was the 3rd-largest toymaker behind Hasbro but ahead of LEGO (all Star Wars licensees, perhaps not a coincidence?). In late 1998, Hasbro bought Galoob and within a couple years cancelled all the Micro Machines Star Wars lines (Micro Machines, Die-Cast, and Action Fleet), effectively ending consumers' access to Star Wars vehicle toys - many of which could never have been done in the 3.75" line. Hasbro has made several attempts to rejuvenate these Micro Machines concepts, often with sub-par results, but so far the only attempt that has not failed is the Titanium Series 3" vehicle line (which admittedly deserves many accolades, and its future appears to be getting even brighter); Micro Machines vehicles have not been re-attempted at all, while several Action Fleet relaunch attempts have lacked vehicle features and mini-figures resulting in slow sales - both the Saga Action Fleet and Titanium Series 6" Ultra Vehicles started slow with weak entries and higher prices only to pick up steam and fans right as the lines were cancelled. Star Wars collecting again lacks access to those sizes of vehicles, with that in mind, why did Hasbro buy Galoob toys if that company's main line did not meet Hasbro's sales expectations and its core lines were cast aside? A: At the time of the purchase, the micro vehicle category was certainly very robust (I recall the days when it occupied almost an entire WALL in the Toys 'R Us planogram!) and was a very popular kid play pattern. However, the micro scale crashed and crashed hard, leaving the collector following as kids moved on to other things. Aside from the robust Titanium line, the the micro efforts you mention have been relegated to the occasional exclusive which never really gives the segment the ability to gain traction and build into something bigger. With the focus on Titanium for the vehicle extension, and with 3-3/4", Galactic Heroes, and Unleashed 2" for the figure expression of the brand, it's unlikely that we are going to try and fit in micro even though we know there is a following for it. So I'm afraid there isn't better news on the micro front.... right now, there just isn't the opportunity nor strategic focus to purse for Star Wars. Q: Will Hasbro consider making more "clean" army builders such as the ARC trooper, Sandtrooper, Republic Commando, Clone Commander, Galactic Marine, Airborne Trooper, etc., in an army building white color scheme, e.g. no color markings or non-removable pauldrons? A: That is a good comment. Right now, we do not have plans to go back to those figures in the near future, but if we do those are good suggestions for making them different and desireable as troop builders. Discuss this week's Hasbro Q&A in its Forums Thread! |
| Hasbro Q&A for the week of September 19th (Q&A schedule was interrupted by the Labor Day holiday.) |
Q: When the Action Fleet line was cancelled the second time (under the 2002-2003 Saga line), one of the comments that kept coming up in the discussion with Hasbro about it was the future of the molds that were almost to production but halted, and how molds are a very significant portion of the toy's cost and have specific budgets that they are expected to make back in order for Hasbro to consider them worth doing in the first place; the Action Fleet line had several molds that were nearing production and many others that were more than halfway finished but were cancelled and shelved before release rather than risk not making their money back. Shouldn't those molds nearing or at fruition at least be run to recoup some of their budgets in partial sales, how can a mold that's already spent most of the budget be more cost-effective to make zero sales than 50% of its expected sales (isn't that still making half its money back versus making none of its money back)? Q: Hasbro was recently quoted as saying that whenever you make a new General Grievous figure it will be correctly scaled, will we be getting a new Grievous figure next year in the 30th Anniversary Collection? A: We can't address any more specific character questions for the line next year. You'll have to wait and see... Q: Hasbro has a minimum sales requirement/expectation in mind for each line and even each item within it - often with a timeline attached - which seems to always be geared towards mainstream mass retail audiences, lines such as Action Fleet and Unleashed and Titanium Series 6" Ultra Vehicles often suffer because they either don't meet these requirements, or like the Titanium Ultras even when they do sell they don't sell fast enough for Hasbro's requirements - many of these lines being collector favorites, and some actually get better products as later waves come out. None of the other Star Wars licensees seem to have sales expectations as high as Hasbro's - with the possible exception of LEGO, and even there they vary their expectations wildly between mainstream casual buyers and the hardcore collector base – yet those others continue to produce their Star Wars lines even when it means lower volume sales. What is the difference between Hasbro and those other licensees in this regard, why does Hasbro need to have higher volumes, why are Hasbro's expectations higher or for faster sell-throughs or overly-focused on mainstream audiences which can lead to premature demises of some popular and quality Hasbro StarWars lines? |
Hasbro Q&A for the week of September 1st |
| Q: Does the Star Wars team still have interest in seeing every original Kenner vintage figure redone in the modern line in some way (be it basic figure or otherwise), such as: Sim Aloo, Warok, Lumat, human B-wing Pilot, Hoth Rebel Technician / Tauntaun wrangler, black Bespin Security Guard, Woof (vintage Klaatu with the sheepskin), etc.? If so, any specific timeline for them? A: It's not a stated goal for the next few years, but it will probably happen eventually more organically... i.e next time we do an Ewok, for instance, it could be an update on original figures. But we haven't just slotted all these into a future line. Q: Understanding that it's not currently possible for HasbroToyShop to offer a 1-of-every-figure subscription service, what about offering individual 1-of-every-figure-in-the-wave sets on the site when they come out, so a buyer can get all the unique figures in that wave at once without having to buy a full case with all its duplicates? Those duplicates could even be sold as individuals on HasbroToyShop. A: We're looking at ways to facilitate this, but there's no solution in place. It comes down to how many different versions of our basic figure waves we can produce and make sure wires don't get crossed at our warehouse level. The operational execution is critical... it would be bad to send these heavy collector-targted waves to mass retail, even if by accident. If we can solve that, we could probably so something like you suggest. Q: Now that we have a new definitive Biker Scout, can we expect to see a more accurate Original Trilogy speederbike soon? A: I think the previous Speeder Bike was pretty good. But there is always room for improvements. The real question then becomes, is it better to make an improved bike or a similar sized vehicle that has never been done before... Discuss this week's Hasbro Q&A in its Forums Thread! |
Hasbro Q&A for the week of July 26th |
| Q: What's up with the female action figures? Some of the most collectible figures have been Padmes and Leias, yet it seems like Hasbro's policy is that there's no demand for female action figures such as other Padme outfits, AOTC Beru, Yarna d'al Gargan, Toryn Farr, etc.. Why is that? A: Female character figures will play an integral part of future line releases, so you'll just have to stay tuned! Q: Could troop builder figures be made available (indefinitely if possible) on Hasbro Toy Shop after they're taken out of regular circulation? A: The preference would be to do more troop builder figures at retail, rather than DTC. Q: The "Ewoks" tv-movies and cartoons were released on DVD last fall. Is there any chance of getting figures based on the Ewok movies and cartoons, especially Teek, Princess Kneesa (realistically-styled if possible), the Marauders, and the number of Ewoks who did not appear in ROTJ? A: Not any time soon. Discuss this week's Hasbro Q&A in its Forums Thread! |
| Hasbro Q&A for the week of July 14th (Hasbro skipped last week due to the 4th of July holiday shortening the work-week. Although they said last week they'd be doing double-answers this week, they changed their minds and have decided to answer only the questions sent in on June 30th.) |
Q: When will we see BG-J38 (from Jabba's palace), CZ-3 (from ANH), Elis Helrot (from the Cantina), LIN-V8K (mining Droid from Tatooine), all kinds of different R5 units, a Vac-metal RA-7 (from tatooine on sand crawler), 2X-3KPR (from the Tatooine), Tonnika Sisters and Wioslea (from Mos Eisley)? A: Steve - that's many questions in one! There are some great figures in there, but we won't be able to answer specific questions like this in the future ("When is character X going to be made?" or "Will character X be made?") unless we are close to announcing a specific wave or product. Q: You mentioned "new" vehicles in your 2007 STARFIGHTER lineup, does this mean all those new vehicles are going to be starfighters, or is that just the name of the assortment, perhaps just denoting a size/pricepoint? I know you mentioned you cannot reveal the vehicles at this time, but can you shed some light on if this assortment will include ground vehicles such as Tanks, Sail barges or Walkers? A: That's just the name of the Assortment, at the $19.99 SRP price point. We won't have the details on the new vehicles until the beginning of 2007. Q: With so many high-demand characters with speaking roles in the movies that have not yet been made (such as Tey How, Tagge, Ask Aak, Jocasta Nu, Lando in Smuggler's Gear, Queen Jamilla), why do you produce new sculpts, not just re-releases of existing sculpts, for minor characters who were done adequately in the past and who have five seconds or less of screen time (eg, Hammerhead, Garindan, Bossk, Dengar)? A: The selection of figures for a wave or the year is always a balancing act to keep the widest possible fan (kid and collector) traction in the brand. In many cases the characters you listed as being re-released are more popular than the ones you suggested for new figures overall. While we do like many of the figures you mentioned, and some or all will probably see the light of day over the next few years, the fact is that Cantina aliens and Bounty Hunters are very high-demand segments of the Star Wars figure world. They stand out among others for their strong iconic nature and important role in taking us to a galaxy far, far away in Episodes IV and V. Discuss this week's Hasbro Q&A in its Forums Thread! |
| Hasbro Q&A for the week of June 30th |
Q: As the Fan's Choice Poll revealed, collectors are clamoring for a Super Articulated Luke Skywalker in his Death Star II outfit, the 2003 Saga figure (Throne Room Duel Luke) was a let down and fans badly want a version of this figure done right a la Ep 3 Pilot Obi-Wan or Count Dooku. When can we expect to see this figure, assuming he has not won the Fan's Choice Poll? A: We can't answer this before the results of the Fan's Choice Poll are revealed prior to Comic Con. Q: In the past, Hasbro has produced figures and vehicles based upon concept drawings and/or deleted scenes. Will there be any more in the near future, particularly figures based on the concept drawings from Ralph McQuarrie, the Sith Witch drawings by Doug Chiang, and of the 'battle-damaged' Jedi concepts from preliminary ROTS sketches? A: Great question! Be sure to come to our panel on Friday during Comic-Con to Q: What is the future of the 6" Ultra Titanium Series line? Discuss this week's Hasbro Q&A in its Forums Thread! |
| I don't normally do this, but since Hasbro didn't give us much in the way of answers this week here on SSG, check out the ActionFigs.com questions for this week, and those did get answers: AF: What is the status of the Star Wars Transformers line, will there be more sets, and if so, when and what next? If no, why not? AF: Why did Hasbro suspend the 7" Unleashed line popular with fans and use the brand name for a line of Unleashed Battle Packs 2" micro-statues? AF: What are the chances of more popular or rare vehicles that have already been made such as the TIE Bomber, TIE Interceptor, Tatooine Skiff, etc., being re-released? |
| Hasbro Q&A for the week of June 23rd |
Q: Does Lucasfilm have the rights to the likeness for the Tonnika Sisters (ANH cantina patrons), and if so is there plans to create figures? A: Thanks for the question, but that's not something we can comment on right now. Q: Are there any plans for any of the unmade Padme/Amidala figures from the prequels in the foreseeable future? If so, which ones? A: Yes. We can't provide an exact timetable, but we will occassionally be releasing Padme figures in the future. Q: Is there a possibility of bringing back the 3 3/4" Deluxe figure line? A: Not right now. It's possible that we may bring back the line when the animated series is released in a few years. |
| Hasbro Q&A for the week of June 16th |
Q: What are the chances of seeing Vintage-Style figures for prequels characters? A: Right now, there are a lot of OTC characters yet to be done in Vintage. In the future, if the series continues, we'll look at doing prequel figures in Vintage style after we have covered off more of the key vintage Kenner figures. Q: Will there ever be the curved Cantina bar end piece, and if so, when will it be made available and what will it come with? A: Yes. The specifics on when it will be available aren't ready for announcement yet. Q: Why does Hasbro not want to discuss specifics in regards to possible upcoming products when Hasbro has no competition for making Star Wars action figures? A: Excellent question. We manage the flow of information for a variety of business reasons. One advantage to the plan is that we always have upcoming news and collectors don't get bored. When the public knows the line too far in advance, there's a tendency for items new to the shelf to seem old if the line list has been out there for months (case in point last Toy Fair, when our line list was well-known, and the criticism was that there was "no new news."). Discuss this week's Hasbro Q&A in its Forums Thread! |
| Hasbro Q&A for the week of June 9th |
Q: Are there more new Vintage-Style figures coming, and if so, when can we expect them? Q: Will we be seeing more figures from the Expanded Universe, especially characters beyond just clonetrooper repaints? A: Yes. There are great characters in the Expanded Universe and we plan to include some of these in 2007. Stay tuned! Q: Have you considered new playset ideas, especially modular playsets so collectors can build larger playsets from smaller sets? A: A scaling playset is a great idea. There has been a lot of discussion internally on whether this could be successful in today's market. However, we continue to see diminished demand for playsets. If we ever see the landscape changing, it's something we could take a look at in the future. Discuss this week's Hasbro Q&A in its Forums Thread! |
We have also compiled a sampling of Q&A's from other sites for your convenience.
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