Hasbro's 2011 Toy Fair offerings - with a focus on leveraging the Company's powerful portfolio of brands and several innovative new products featuring advanced technologies - will further demonstrate Hasbro's continued transformation into a branded play company, providing children and families with a wide range of entertainment options that can be enjoyed anytime, anywhere.

From toys and games, to motion pictures, video games, television programming, and a comprehensive and strategic licensing program, Toy Fair provides Hasbro with the opportunity to showcase unmatched creativity and innovation as the Company continually re-invents, re-imagines and re-ignites its brands, along with a range of new products and initiatives sure to delight and entertain on a global basis.

"Hasbro is incredibly fortunate to own and have access to what we believe is the deepest and most ...

New LEGO Star Wars 2011 sets have been revealed and are posted in our Forum.
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While Hasbro has yet to confirm the Republic Attack Shuttle toy's very existence, first there was a leaked text description in the Toy Fair 2011 magazine, then a photo of the ship at UK Toy Fair, and now this image from German Toy Fair of the Hasbro Republic Attack Shuttle in its vehicle and playset modes. The cockpit of the ship transforms into a mini-fighter while the rest turns into a GI Joe-like base.

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If you've ever wanted to wield a Force FX lightsaber at an affordable price suitable for play, then Hasbro's got the perfect thing for aspiring Jedi this year.

Arriving from a galaxy far, far away in summer 2011: the all-new Ultimate FX Lightsaber will provide one of the most authentic Jedi experiences ever for kids! The toy features a progressive light-up blade with vibrant LED lighting and authentic sounds, allowing kids to experience the Force in a whole new way. Available ...

The Official Disney Park blog updates today with some news about the highly-anticipated Star Wars Series #1 of their Vinylmation urban vinyl toy line. Steven Miller, Merchandise Communications Manager, writes about the new line of Vinylmation figures and gives a closer look at three of the figures -- Boba Fett, C-3PO and R2-D2.

The Official Disney Park blog updates with some news about the highly-anticipated Star Wars Series #1 of their Vinylmation urban vinyl toy line. Steven Miller, Merchandise Communications Manager, writes about the new line of Vinylmation figures and ...

The Millennium Falcon was spotted flying over Washington D.C. today at LEGOLAND California as the first wave of LEGO models for the new STAR WARS™ Miniland area arrived.[FONT="] Master Model Builders unloaded crates containing several models including the Millennium Falcon, an Imperial AT-AT, an AT-ST and an X-wing fighter. The models are the first of 2,000 arriving to be installed in the new STAR WARS Miniland area opening in March at the family theme park in Carlsbad. [/FONT][FONT="] ...

[FONT=Arial]Inspired by designer toys and stylized character colelctibles the world over, Funko is back with Pop! Bobble Heads. The unique design brings Funko's house style into the world of Bobble Heads with a little articulation (the head turns). Each are individually numbered and will retail for $8.99. You can be pre-ordered them now from EntertainmentEarth.com.[/FONT]
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The second of SSG's 2 Comic-Con interviews with Hasbro Star Wars brand manager Derryl DePriest is a sit-down question & answer session.

JediTricks: First off, you know that Toys R Us has been shelving your product and selling your product before the upcoming street date -
Derryl DePriest: Yeah, I can't comment on that.
JT: You can't comment on that, okay.
DD: Ha ha!
JT: Good to know!
DD: We do know that some products are out there early.
JT: Alright.

JT: Last month on the 9th, the Hasbro Star Wars Q&A program hit its 4-year mark, June 9th, 2006 -
DD: YEAH!
JT: And congratulations are certainly in order!
DD: YES! Thank you!
JT: This program has been likely the most successful official toy brand Q&A of all time.
DD: Wow!
JT: And I really do believe that, by the way.
DD: Thank you.
JT: In my job of Q&A editor, I've had to archive all the questions Hasbro has answered in a file on my computer - one long page -
DD: I think you missed some from the 2006, you should go back.
JT: No no, I have every question from then. That's not fair, I have every question I found.
DD: Ha! That's what I meant! So you're a collector yourself, right?
JT: Oh yeah!
DD: Are you a completist?
JT: I used to be a collecting completist, I stopped around the Saga line and I decided to concentrate on stuff that I liked or that tickled my fancy, and it's really been a big advantage to the way I perceive the brand.
DD: Interesting. ...

The first of SSG's 2 Comic-Con interviews with Hasbro Star Wars brand manager Derryl DePriest is a walk-through of the Star Wars section of Hasbro's booth.

JediTricks: Let's start with the top. Wooof - some of our readers have been going crazy for Wooof-
Derryl DePriest: Ok, in a good way, or not a good way?
JT: Oh no, they've been pushing so hard for so many years-
DD: Yes they have!
JT: What made now the time for that figure?
DD: Actually, the answer for Wooof is that he should have been in the line last year, because he was on the list until the very last moment, and I believe that when we actually... it *was* going to be Wooof and we went to make a figure selection, we actually picked a different guy than Wooof and we were told that actually it's not Wooof, it's a different guy but we were already down the path so what we did is we bumped Wooof out to this year, which is even better because he looks, he's going to be awesome on a Vintage card, so it's even better. But Wooof came to our attention because of the fan demand, that's really why Wooof is in the line. I mean, you could point to fan influence in many many many of the figures. You know, some of the figures were our own choice, like Gamorrean and Ackbar where we really wanted to update that, but when you look at characters like Wooof or the skiff commander, those are figures that the fans help ...

During the SDCC Hasbro Star Wars panel, we referred to the Hoth Battles assortment incorrectly and are issuing this correction.

Last Friday during our live coverage of the Hasbro Star Wars panel, we referred to the exclusive "Attack on Hoth" and "Defense of Hoth" sets as a single Ultimate Battle Pack when we said "Attack on Hoth Target Ultimate Battle Pack, super articulated AT-ST driver finally, Hoth AT-ST, paint on turret is special quality, and the radar cannon is all new, can be manually ...

All the details, and I do mean ALL the details, that were said in Hasbro's SDCC panel, far beyond just what was shown in the slideshow images.

Make sure to check out the panel's slideshow images first to accquaint yourself with the visual goodies, but don't for a moment think that's the end of what was said, not even close...

San Diego Comic-Con 2009, room 7AB, July 24th, 9:51am. The line for the Hasbro Star Wars panel had been seated for over an hour, and was filled to capacity. Although the panel wasn't scheduled to start until 10am (and that usually means several minutes late at SDCC), Hasbro decides to start the program early, there's no way to fit anybody else in the room and they usually never have enough time anyway.

On the panel is Derryl DePriest, head of Hasbro's Star Wars Global brand team; Chris Gollaher of Lucas Licensing Product Development; Brian Parrish, Hasbro Star Wars design; Mark Boudreaux, Hasbro Star Wars design; Vickie Strathford, Hasbro Star Wars design; Brian Merten, Hasbro Star Wars exclusives design; Chad Donvito, Hasbro marketing; and Sarah Brown, Hasbro exclusives marketing.

Hasbro starts off the panel with many thanks to the fans for being there, rocking Hasbro's world, keeping them employed, and letting ...

Despite the madness of this year's SDCC and the continued popularity that Hasbro's Star Wars display garnered, Hasbro was gracious enough to give us a little Q&A time.

At the busiest Comic-Con ever, there wasn't a whole lot of time for anybody. Team Hasbro Star Wars was always in demand in and around their booth, there wasn't a moment when the exhibit hall was open that one didn't catch a glimpse of the gang in their Star Wars 08 gray baseball jerseys (they brought up at their panel on Friday that the jersey is ironic, they don't actually have a softball team) or even the Indiana Jones shirts. Friday was their big panel, which we already covered here. Saturday, Tycho and I got together with Hasbro's Derryl DePriest (Star Wars brand manager), Brian Parrish and Mark Boudreaux (Star Wars designers), and Brian Wilk (Star Wars exclusives designer) - pretty much everybody making choices and doing design on the line - to discuss SSG's most recent figure poll results (extensively put together by fellow forumite Mad Slanted Powers).

While most of the Hasbro team had to catch the red-eye back to Rhode Island on Saturday night, Derryl and Mark stayed behind to finish up the last day of Comic-Con. So on Sunday, after tons of scheduling conflicts and just missing each other issues, I finally caught up with Derryl and got to represent our readers with a little on-the-spot Q&A session. Derryl was kind enough to give up a little of his off-the-clock time for some Q&A so I made it as quick as I could. While he and I talked at one corner of the Hasbro booth, Star Wars fans kept coming up to Mark Boudreaux and getting his autograph on their big Millennium Falcons (Mark being the designer of this amazing ship) -- it was quite an exciting and almost surreal Star Wars collector experience....

SSG: With the recently shown "Assault on the Shield Generator", why are there only 4 figures with this set instead of the slideshow image's 5? Will this be the first of many battle packs with less than 5 figures and no vehicle or large accessory to make up for less? If so, why is that? Do you think the line can handle the change?
Hasbro: People should get used to 4 figures in Battle Packs, and that's not the case of us gouging, it's the case of... because we could have put the price up on Battle Packs, but $20 is an important strategic pricepoint. And because a lot of our Battle Packs aren't collector-targeted, they're generally kid-targeted, so doing neat things like the Shield Generator [Battle Pack] is kind of a new approach, and that's because we want to get some collector-focused ones in there, but the focus will still be on the kids' stuff. So, our choice was either put them up to $25 still with "5 figures worth", or start to take it out, and we made a decision that "keep it at $20", and that meant that we started to have to compromise. Even with what we showed you, that was a recent decision, the only way to afford that set.
SSG: That's across the board, right, not just this wave?
Hasbro: That's going to be the direction we're going across the board.
SSG: Are you going to work a little harder for new figures in these packs then?
Hasbro: In Battle Packs? In Battle Packs we're going to have the same kind of approach we've had, so you'll see, you know, the Arrest of Palpatine, you know, that may come down to a 4-figure set, but ideas like that are still critical, which is it has a high hero content, we'll still all those kid-targeted sets where nothing changes, they're all existing figures mixed in with, you know, new figures or new sets that meet the collectors' mentality. It's still gonna be a kid-first focus, but we want to get some cool collectors focus in there too. Do we think the line can handle the change? Obviously, you know what, unfortunately, that's kinda what we're faced with...
SSG: So it's a reality either way.
Hasbro: Yeah, it's a reality either way, and we chose this decision to keep it at $20 rather than [go to] $25.


SSG: It's been ...

Beyond the slideshow images, the Hasbro panel had lots of information packed into a very short period.

With the panel slideshow images already in our gallery, this article will just cover the material that didn't end up in the images. A panel with some great surprises and some fun humor, this one didn't get as much time as last year, Hasbro blasted through the slideshow in hopes of doing Q&A, but to no avail; still, plenty to cover here.

The Hasbro Sketchbook on sale at HasbroToyShop's booth here at the show contains artwork from the desks of the designers, eleven bucks gets a peek into the best of the behind the scenes art.

First up was the Clone Wars line. One thing not mentioned was that Rotta the Hutt, the accessory that comes with Ahsoka, is also articulated. This is just one sign that the line still has collector-focused articulation. Clone Wars wave ...

Straight from the Comic-Con floor, it's your look at Hasbro's Star Wars and Indiana Jones panel slideshow.

The 45-minute panel moved along at a rapid pace, but you can spend all the time you want on each image of the slideshow. The Indy segments were part of the larger Star Wars panel because both lines are done by the same Hasbro team, you can see both lines' slideshow images here.

More details to come soon. ...

Some details from today's Hasbro Q&A Panel slideshow at San Diego Comic Con.

- Galactic Heroes Boxed Sets - 10 Galactic Heroes figures with cardboard backdrop display packaging, there will be 4 of these.

- Galactic Heroes ESB Wave.

- 2007 Basic Figures - Showed off Mustafar Lava Miner, a Galactic Marine, and an Airborne Clone Trooper.

- 3 3/4" Comic Packs - described as "EU focused", Hasbro is partnering with Dark Horse Comics to present a comic reprint ...