Sideshow's booth was nearly dead center of the main exhibit hall, and while not the most extravagant affair, the large cylindrical Sideshow curtain in the middle made it stand out from the booths around it. It didn't hurt that Sideshow nearly always had something cool going on, whether it be interviews with Stan Lee at the far end or the wandering photo ops with Darth Vader.
Some of the material covered at their panel up in room 10 was similar to their panel at Star Wars Celebration IV, while other parts were not Star Wars related. One new aspect to the panel was the inclusion ...
Could be Superman would be twice as strong on Tatooine. What color are the suns?
(And is this the nerdiest conversation ever or what?)