We have added a large amount of Toy Fair pick-up photos from the Hasbro showroom. These are not categorized but I am sure it will not matter as you will just look through them all anyways. Head on over to our Toy Fair photo gallery to check them out!

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American International Toy Fair - LEGO Systems, Inc., makers of the world's leading construction toys, for the first time in its 50-year history in the American market surpassed $1.0 billion in consumer sales of LEGO® products, reaching its highest share of construction toys and total U.S. toy market ever.
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Toy Fair is the largest international toy trade show in the Western Hemisphere where the newest and hottest products in the children's entertainment marketplace (and collectors) are exhibited. It is the premier meeting place for manufacturers, retailers, importers, licensors and reps from around the world.

Toy Fair 2011 will take place February 12-16, 2011 (Saturday - Wednesday) at the Jacob K. Javits Convention Center, 11th Avenue between 34th and 38th Streets, New York, NY 10001 and showroom locations.

Those eligible for admission as buyers include retailers, wholesalers, importers, and buying groups. Certain categories of trade ...

For more than 30 years, Hasbro, Inc. (NASDAQ: HAS) has been the worldwide — and galactic — leader in bringing the action, epic battles and characters of “a galaxy far, far away” into homes and backyards around the world. In 2011, Hasbro continues to bring the excitement of the STAR WARS blockbuster movies and the highly-rated STAR WARS: THE CLONE WARS animated series to life with innovative new role-play items, action figures and vehicles.


Generations of STAR WARS fans have experienced the Force through Hasbro’s iconic role-play toys. Now, the Force will grow even stronger within them as they experience all the newest STAR WARS role-play gear, beginning with a revolutionary kids’ LIGHTSABER: ...

This just in from Hasbro's Star Wars Toy Fair presentation...

- The Vintage Collection will run through 2012.

- Big Republic Attack Ship confirmed, to be released in August. Shuttle converts to a playset, has an "interactive mode."

- There will be 35 Vintage figures in 2011.

- Vintage will include Expanded Universe, and Deleted Scenes from the upcoming Blu-Ray set.

- Fi-Ek Sirch, the Nikto Jedi, is a confirmed Vintage figure.

- Bom Vimdin, Captain Fordo, Logray, Kithaba the skiff guard.

- Nom Anor, Bastilla Shan from the EU.

- Ponda Baba will have ...

Hasbro's 2011 Toy Fair offerings - with a focus on leveraging the Company's powerful portfolio of brands and several innovative new products featuring advanced technologies - will further demonstrate Hasbro's continued transformation into a branded play company, providing children and families with a wide range of entertainment options that can be enjoyed anytime, anywhere.

From toys and games, to motion pictures, video games, television programming, and a comprehensive and strategic licensing program, Toy Fair provides Hasbro with the opportunity to showcase unmatched creativity and innovation as the Company continually re-invents, re-imagines and re-ignites its brands, along with a range of new products and initiatives sure to delight and entertain on a global basis.

"Hasbro is incredibly fortunate to own and have access to what we believe is the deepest and most ...

“This year, we’re continuing to over-deliver on what children always expect from a classic LEGO building experience through a new collection and new themes, but we’re also finding ways to put a LEGO spin on new play experiences,” said Søren Torp Laursen, president, LEGO Systems. “Last year, we successfully added board games to our business and brought new users into the brand, which we’re continuing again with the new Ninjago franchise that blends three play patterns into one property to engage builders, action-oriented kids and gamers in a compelling story that can lead them from their favorite play pattern potentially into another.”

Preschool ...

Kotobukiya will be attending New York Toy Fair 20111 from February 13th - 16th. This is their second year displaying at the Javits Center and they'll be pulling out all the stops to share some of the coolest and hottest new items direct from Japan! Guests to booth #4971 can anticipate new license announcements, viewing the latest products from their popular Marvel, DC Comics and Star Wars lines and witnessing the launch of a surprising new Bishoujo concept! Also on display will be a special ...

Lucasfilm's "Star Wars" franchise had its highest toy revenue ever for a non-movie year in 2010 and the best toy revenue since "Star Wars: Episode III Revenge of the Sith."

With sales of more than $510 million last year, "Star Wars" also maintained its position as the bestselling boys toy licence in the U.S. for the third consecutive year, according to Lucasfilm and research firm NPD Group.
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