MTFBWY and HH!!
Mattel: US TOYFAIR: What About He-Man?
Posted by adrian on Thursday, February 19, 2004 - 08:34 AM EST
The question everyone wants answered is what exactly is going on with the Masters of the Universe brand right now...
OK, so as some of you may have gathered there were no Masters of the Universe figures on display at the Mattel showroom.
Mattel told me that the sales of the Snakemen just weren't high enough to justify further waves. Mattel's own Market Research puts the collectors Market for MOTU as about 10 - 15% of all sales (I think it's higher).
Now, trust me when I say that there are those that understand why the line failed (don't make the mistake of painting all of Mattel with the same brush), how big the potential is, and that you guys are wanting MOTU to live. Just about everyone I spoke to was talking about the line, it was the talk of ToyFair.
Now Mattel is saying that they might release some further figures as collector club exclusives or as direct to consumer internet sales. I also know that overseas, Masters of the Universe is doing pretty well. I further know that a number of sculpts already exist.
So what's gonna happen? Actually, there's a lot of movement on MOTU but I don't want to give you false hope nor be a naysayer. Those that need to know that there is still demand for MOTU figures, know. They now have to go off and use that data, so it could go quiet for a while, the fans have done their job, and it's now a time to wait and see, what happens. It's only when (/ if) things get decided, we'll know more and be able to tell you more.
If you ask me whether we'll ever see further figures, I honestly can't say. I'm neither optomistic nor pessamistic. There's too many things that could happen for me to predict, so all I can do is sit here and wait and see what unfolds.