Originally Posted by
JediTricks
Plastic-man, really? He was big twice for about 7.5 minutes each time, once was in the '40s and the other was in the '80s.
My grandmother can pick out Superman, she had the first issue (her mother threw it away while she was at camp - classic!), and probably Batman and Spider-man, but no way she'll be able to ID the Flash or any of those other costumed crimefighters. And here's the thing, it's not important who your grammy can identify with, she's not a target audience on this. :p It's parents and kids for the casual consumers and tweens to 30-somethings for the hardcore collectors. If I went to my 30-year-old sister (who is totally disinterested in superheroes) with pictures of all the characters mentioned here, I'm confident she could name:
Spider-man
Batman
Superman
Wonder Woman
Robin
Wolverine
Captain America
Fantastic Four
And that's the key, you can't say to them "which one is Green Lantern" because obviously they can say "oh, it's the green guy with the picture of a LANTERN ON HIS CHEST!!!", it's about recognizability of character, where that guy stands in popular culture and how likely that recognition will be to the potential consumer.