I saw some ads for Enterprise this week, and it just looks wrong! I see what JT was talking about. Aside from just looking "not-Trekkie," one commercial had a pop-rock soundtrack.
Worst (for me, at least), one commercial had blank screens with just a couple of words on each: "Every Saga", "Every Generation", and "Every Journey." They seemed too familiar for some reason I couldn't put my finger on.