Philosophical debate here.
Last week at my local comic shop I was in ear shot of a couple of guys debating the lack of artistic comics these days and how the new stuff is just fluff pandering to the 20's something and their need for nostalgia and gotta have it mentality. About how artists, corporations, and even toys are just being pumped out to feed our need of association and belonging. Give us a recycled piece of our childhood back, hoping we bite on recycled items and buy they stuff our parents never bought for us, keeping that 80's ideal of materialism alive in us where we have to have it all. Keeping us in an ignorant bliss, of a sugar coated childlike non-rationalizing state.
I think they moved onto the spiderman move and how comics are the new comercials, and marketing venue. A 50+ page color advertisement for a new toy line, movie, or childhood memories. Some one also threw in all these 80's sitcom reunions and "where are they now" shows and how well they do.
I didn't give it much thought till I was in the toy isle friday night at Target, and started looking at the new toys. The so called new Transformers are the same old 80's figure with a new paint job and name. It seems some of them have switched sides also. Today I went to TRU just to look and He-Man is back in full swing, same old cruddy figures in a new package. GI Joe is back with all new sculpts, and reading this months Toy Fair, or Lee's...I can't remember...but rumor has it that the Thundercats are coming back too, and there's talk of the TMNT making a return since they started the comic back up. There's a new GI Joe comic, a new Transformers comic, and TMNT was leading the way with the new comics. Star Wars comics are all the rage with the new comics, heck throw in Tomb Raider comics, and I'm starting to wonder if we are blinding falling into this marketing ploy.
How many years of, 5 year anniversary, 10 year anniversary, 25 year anniversary, will they pump this stuff out for? How many re-do's of He-Man, Prime, Cobra Commander, Vader's will be buy into to capture a bit of our childhood when some of these items have been drastically changed from what we originally had.
I'm leaving this open to debate and courious as to what people think about this.
Are we falling into a nostalgic trap of toys, and do you agree or disagree with the idea that they are mainly targeting us 20 somethings?