I like the bridge toy just for being what it is - but I agree the set-up is not that impressive and the toy is rather flat. The TNG Bridge Playset was very solid. This is more like a playmat that you stand the pieces on. Still, I might buy.
I don't know what the clear things are. The doors onto the bridge are transparent? Maybe for just the toy? But why? And why would there be work stations in the hallways outside the bridge then? The clear things must be something else, then. But what?
The Barbies... well, why not? I won't be buying those however.
The news on buying Gowron by himself is cool. However, I wonder if they'll let you buy Dukat by himself? I'm getting Kira in her SF uniform, and I really want her in her Bajoran uniform, so I guess I will collect both uniform sets and don't really need to cancel by Gowron order that will come with Worf.
It really sucks that Kruuge and Malz were cancelled. I hope that is a mistake. Maybe there were not enough orders to justify production? That would suck. I want figures from all TOS movies 2-6! While I doubt the ST4 Kirk and Spock will also be cancelled, this could be signaling trouble even for them. I so hope it's not.
Anyway, to market to KIDS, there needs to be fighter craft and ships that the figures go into, weapons they can use, and so forth. The preview to the movie looks as if it might provide the inspiration for that, but you don't know if those sequences are only as long as what was shown in the trailer, or if they're extended. And will army-builder SF and badguy alien action figures be offered in subsequent waves to keep the play-pattern stimulating?
Though I gather a few here disliked it, Star Trek: Nemesis provided the opportunity for a Star Wars-like toyline and play-pattern.