Well... Pepsi Blue has finally hit the shelves here in Ohio. I picked up a bottle and, to be honest with you, it's horrible. It tastes a lot like Crystal Pepsi with a non-descript berry flavour mixed in for good measure. The blue colour is startlingly dark. The label graphic is cutting edge and has the "extreme" look about it. You know what market they are clearly going for. I may try it again once I am not feeling quite so ill. For now... I think this product is sure to tank.