I've been wondering this for a few weeks now, what's the deal with limited edition food? Do companies think the public is so collector-crazed these days? Do they think we're just so gullible that we can't enjoy something unless there's the threat that it's going to go away? Why is it just sugary snacks and junk food? Look at all the recent foods that have gone limited edition:
- Breakfast Cereals (Pokemon, Simpsons, etc.)
- Sodas (Shasta Root Beer)
- Candy (White Chocolate Kit-Kat)
- Chips (Lays California Dill Sour cream, Lays Memphis BBQ)
- Fast Food (McDonald's McRib and Mighty Wings)
So, in the immortal words of Jerry Seinfeld, "what is the deal?!?"