I have the need to express my views to you. I m sure someone from Hasbro will read this. However I'm almost certain it isn't anyone of great importance with the company. Although, it doesn't matter just need to get this off my chest.
What has happened? How can a company go from making the best to making the worst? From the 1980's, you have marketed the most incredible action figure lines (Star Wars;originally Kenner, Transformers, G.IJoe). They sold themselves with quality and design. However were accompanied with excellent cartoons or movies.
Just like all things, there must come an end and so they all did with the end of the 80's.
A new beginning:
In the early to mid 90's Hasbro brought back 2 of those classic lines. First, Transformers. With the inventive new line, "Beast Wars". Whether it was your bag or not, it must be respected as a fresh new idea backed with character development, great packaging and fairly accurate depictions of the characters on the show. Well done. Second, the return of Star Wars. Although there were a lot of aspects that needed improvement (over bulked sculps, inaccurrate accessories) you could tell there was passion there. The team involved wanted to improve. There was consistancy.
I don't know how many have seen the new cartoon for Transformers or seen the toys but I can tell you there is no passion there! I'm not an idiott, I know your in the biz to make money. That is goal #1. Understood! but anyone who knows anything about marketing or business knows you have to start off with a good product. Who cares about little minicons? What a terrible idea. The only thing about that line that shows quality is the packaging design which if I'm correct, the team that did the comic was involved with.
Star Wars figures were just reaching perfection with the last of the POTJ line. WOW! They were all satisfying, accurate and fun. Now, with the saga series, 1 out of 4 figures looks decent! again, I'm not stupid, you've gotta do what you gatta do th make your money but who taught you guys that dissappointing your hardcore fans(who will carry this line through the non-movie years and there are a lot of us) is the way to go.
I know, if I don't like it I don't have to buy it. Screw that! I love Star Wars! I love Transformers! I wanna spend all my extra money on quality designed pieces of plastic! They make me happy. That's right! When I come home from a miserable day of work, nothing pleases me more then picking up a piece of my collected universe and admiring it.
I am passionate about toys. There are a lot of good products out there. Lots of quality sculpts, designs and playthings. However, Hasbro you own the rights to my favorites. Please, I beg you, hire someone who cares and understands and has a great business sence. There are a lot of them out there. I know, I;m one.
P.S. Man, I could have butchered the new G.I.Joe line. However, I think looking at them, they do all the talking.