Hi Hasbro. This letter has been brewing since the inception of the project to produce a Shuttle Tyderium exclusive for FAO Schwartz.
There are a number of problems, the sum total of which has caused me to NOT buy this, my most desired vehicle. Here they are.....
Why FAO Schwartz? What do you owe them? Can FAO actually state that they do such a brisk business in Star Wars toys that they've earned the right to carry this prestigious item? I think not. I think the idea here was to place the exorbitantly expensive shuttle in a place where it would seem right at home. The prices I saw at FAO in Manhattan for toys (yours and everyone elses) made me blanche. Okay, I kind of get it a little bit - super deluxe item for the more "exclusive and discerning upscale Star Wars shopper". Fantastic.
The fact that FAO doesn't have any stores OUTSIDE the US obviously never became a sticking point "Oh, them. We have that covered. They'll be able to order the shuttle online or over the phone - it'll only cost them a paycheque once the shipping's included". And that doesn't include the over the border taxes/duties that will be applied. We're supposed to spend 2 months salary on engagement rings, not plastic spacecraft. I figure 400 CDN dollars for a toy is over the top. (Yes, if you ordered one it's going to be close to that much by the time it gets up here. Wait and see.).
The price itself. What am I getting for the money? No figures, no electronics..... no thanks.
Collectors and fans of the movies and toys have been waiting since 1995 to be able to buy this ship. Imagine how many you'd have sold by now if they'd been at the major retailers for Christmas at the price of 99.99. Think of all the money you've missed. I guess this way you only need to produce half of them to get the same cash back - but what a shame about all the work that went into the ship.
I really, really, really hope this one item gets the repackaging/redistribution treatment at some point, as I'd really like to get one. This was a terrible way to market this toy - and it's getting worse and worse all the time with the delays. Please learn from this and don't do that again.