Just viewed the eToys site which is back in business and found it eerily similar to the KB Toys site. After checking both sites, I beleive that there's really only one store! Take away the differences in the headers and background colors and you'll see what I mean. Is this legal? Even though it says that eToys is owned by KB Holdings, I don't think that it's prudent to actually have two sites which look like competitors and yet are truly just one store.