Actually, considering that Lego make minifigs which technically constitute action figures, You'll find that Lego ask their consumer base about 'specials' they want making. It's acctually not the same because it's more about getting old stuff re-released but in essense it amounts to the same with the public voting on several choices. Lego has more of a solid interaction with consumers and they certainly have a better respect for consumers. They're currently branching out into real world reatail stores and plan on shaping the stores around consumers rather than forcing consumers to bend around them.
The fans choice polls are totally useless. All these choices and all these votes, if people can be bothered to vote at all then it says there's interest in all the choices so they should just stop the shenanigans and make all the choices irrespective of polls and just can the voting process. Half the losers are being made anyway so it's all totally pointless and to say it's fun is silly. I'd far rather they put up a poll to ask what not to make. Whether we actually want our figures with action features or not, whether we prefer preposed or articulated figures. That would be constructive polling not this idiotic charade that passes for the fan's choice now.