Okay, so a lot of people don't mind the action features. A lot more don't like them. A lot of people are now saying they've pretty much curbed their spending on star wars toys.
Me, I only buy what I consider worth buying. never been compelled to buy one of everything. But with the number of items i consider worth buying getting smaller and smaller I begin to wonder why I collect at all. Is any of it worth it anymore? The quality of the product has slipped, the plastics are horrible and the way the figures are put together is sloppy. Pain applications are really slapdash. Looking at the close up pictures at other sites where they manage to get crystal clear shots of newly released figures i marvel at how bad the painting is. joints are weak and limbs are misshapen in the blisters thanks to the dynamic style of packaging them, and coming back to the action features, they never work and aren't at all exciting as you claim. If i think like a kid and approach my new aquisitions with an open mind and the excitement that a child feels i get really disappointed when the advertised slashing action turns out to be no more than a flapping arm. That the magnetic attraction is as powerful as when I use spitle from my mouth to pick up a saber hilt on the end of my finger - not at all powerful and total failure to deliver the promised action. True enough the quickfire actions are just that, quick. But they hardly allow you to use the figure for anything else and i don't really need any quickfire figures. It's like a stunt double figure. you swap them over for the one action each can do? truly a bad idea. Not to mention the buttons being obtrusive. The Zam wessell figure had a tiny button that wasn't obtrusive in any way, why the huge things then on so many figures and why the awful mace Windu thing with the arms? That has to be the most stupid and pointless gimmick yet, also the ugliest.
There are certain aspects of modern figures that are right such as extra articulation and removable limbs and superb posability. But those seem very few and far between when so many figures are so preposed that they articulation becomes redundant.
There are legitimate places to put action features though. Accessories are getting bigger and there are more accessories packed with figures which is a good thing. Leave the action features in the accessories. If there has to be an action feature then make it a working accessory and leave us with a good articulated figure that we can pose how we want. Make accessories electronic or with loads of moving parts or spring loaded stuff if you want but please for the love a baby cheeses leave the action features out of the figures. give a figure an exagerated pose and they again become redundant for any other use. Scene specific figures are not a good idea if that is the only time a particular figure will be released, so knock the scene specific figures on the head and save that stuff for the unleashed line. Knock the action features in figures on the head and leave that to accessories. Just give us action figures with tons of articulation. The army builders are a fantastic idea but if they had more capability for different poses they would be 100 times better. A sandtrooper with knees and ball jointed shoulders, A scout trooper that could have been posed in a variety of sharp shooting ways, A death star trooper with knees and arm articulation, Not preposes but articulation. Will we ever get a death star trooper who isn't running? There are ways to make the toys more exciting but not the way you chose to go last year. You made a grave mistake and now it's time to correct it.
So leave the action features to the accessories please.