I'm presenting a hypothetical scenario as though my company were in this situation. I would either cut the number of waves released per year or release fewer figures per wave. A basic manufacturing principle...supply and demand. Although the adult collectors are screaming for more new figures and less resculpts, we are probably less than twenty percent or so of their market. Not enough for Hasbro. This line of 12" figures is most likely surviving due to rehashed figures. This should only last a season or two, or until consumer confidence starts to grow. Once that happens we should see more new sculpts. You see, I believe Hasbro is rehashing due to necessity. A rehashed figure brings the same amount of net profit at the register but only costs a quarter the amount to R & D and produce. A good example was the Dengar wave. That wave, of all new figures, was most likely developed during a steady economy. If the Dengar wave sold out and created more of that gross adjusted income, you may have noticed more of the Lando wave on the shelves. The good good news is, the Lando wave collector value will skyrocket. No this is not the end or anywhere near it. Keep hope that consumer confidence will grow then we will see some interesting figures coming down the pipeline!


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