Looking over at the UK Star Wars Hasbro Site (HasbroJedi.co.uk),I was reading along and came upon the following
Which was followed up by this article..Many collectors in the UK have asked what the SW Jedi Master Points on the product packaging by the bar code can be used for.
To update everyone these points were part of a US promotion that was run during last year and are not applicable in the UK.
Apologies to all collectors in the UK, but as we try and bring you all US lines we are not necessarily able to run with all marketing activity.
What promotion?I thought I was pretty up on news.Either Hasbro Jedi made a mistake or I was hiding under a rock somewhereAs I mentioned in a previous response the US were running a promotion on Hasbro SW products during 2002. This related to the SW Jedi Points near the bar code on every Hasbro product.
These points could be collected and redeemed against specific SW items in the Hasbro range. The promotion was only applicable in the US and was not run elsewhere in UK or rest of Europe.
As also stated earlier we endeavour to bring fans all the toy line from US and are not able to run all marketing activity.
No other details are available.