Remember when they were saying the following?
And in that article, it said Hasbro's SAGA figs and electronic role-play lightsabers were the #1 and 2 items on the list. However, if that was the case, then why did Reuters report the following yesterday?Star Wars toys have emerged as the top-selling licensed toys of the year according to NPD Funworld, the research organization recognized as the leading source of toy industry data.... According to NPD Funworld, Star Wars also dominates all assortments/items introduced in 2002, holding four of the top five slots.
It seems like either NPD Funworld's data was based upon retailer buying and not customer buying which didn't take into account retailers sending back so much product, or their data and estimates were straight-up faulty. Hasbro actually showed a profit in the quarter mentioned above in that Reuters article, but it was despite the sales of Star Wars rather than because of it.First-quarter revenue in the U.S. toys unit fell to $153.4 million from $200.9 million a year ago, hurt by weaker sales of Star Wars toys. Sales were helped by strength in core brands like Transformers and Play-Doh, as well as continuing strong sales of Furreal Friends and Beyblade.